We’re discussing all the mistakes and missteps of many start-ups and small businesses that can add up to presenting a picture of failure, not success. These minor errors can collectively harm or kill a new or small brand. We cover basics like having a proper website with corresponding email addresses, official phone numbers, and cohesive social media accounts. Failure to explain product/service, differentiation, value proposition, the people involved or not telling your story (you assume no one ...
Mar 02, 2022•38 min
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you have a much higher potential for inefficiency, employee burnout and missed opportunities. On this episode, we discuss the how and why of delegation for success. On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best prac...
Feb 16, 2022•33 min
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring cura...
Feb 02, 2022•35 min
An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service. We discuss the impact of lifetime value in ’22 based on an article written in the 1980’s by Pritch’s dad (an original “Mad Man” advertising pro): Pritchard Jr, H. O. “A Member’s Lifetime Value: Seeing Member Acquisition as an Investment in Your Organization’s Future.” Association Management 36.6 (1991): 35-39. There is huge profitability in retaining clients instead of...
Jan 19, 2022•20 min
New for ’22 our predictions of essential and impactful business trends for 2022 – NOT new normal, just normal business in the new year. 1. Because of Covid: The Great Resignation and Consumer Experimentation 2. Continuing Trends: Niche Inside a Niche 3. The Opportunity: Data Activation ( More In A Future Episode) 4. What To Watch For In 2022: Crypto, Blockchain, NFT, Hybrid Events, Democratization of Everything, New Money in New Places On the #NeoMarketing podcast, The Golding Group partners Kyl...
Jan 05, 2022•44 min
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual. The problem was where to start, how to focus on what's most important and how all the advice in the world could b put into the simplest version possible to get his business off the ground. That's what we did for him a...
Dec 15, 2021•35 min
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of "what not to do" example...
Dec 01, 2021•26 min
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). "The Professor" Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional. Here's the baker's dozen list of tips: Hot mics and cameras When an interview starts and ends Your words up in lights It's OK to say "I Don't Know" when you don't On The Record On Background Off The Record NEVER Spin Perception is reality Always tell the...
Nov 17, 2021•24 min
This month, The Golding Group will celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have shaped the company. We also look forward to the next 10 years (and beyond). On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including...
Nov 03, 2021•43 min
How exactly does a business mission statement or expressed values translate into public reputation? "The Professor" Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process. 01:16 Civility01:26 An Old Ohio Code of Conduct Has a Point - WSJ 9/22 02:22 Revisit Mission and Value Statements 02:58 Public (foul) language 04:30 Honesty (do we have to actually say this?!?) 05:26 Volume and tone 08:20 Do the right thi...
Oct 20, 2021•16 min
On this episode, we're discussing the measurable value of ethical business practices and the potentially catastrophic effects of ethical failings along with the reasons we are sponsors of the Better Business Bureau Serving Central Oklahoma award for Woman Of Integrity 2021. BBB Revere & Revel™ Event 10/20/21 honoring and celebrating women of integrity and their supporting allies. Oklahoma women will join their advocates to learn together: to cultivate leadership skills, to stand on their cor...
Oct 06, 2021•27 min
"The Professor" Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits. Friedman is known as one of the most influential economists of the 20th century. The Friedman doctrine has been very influential in the corporate world but has also attracted criticism. We go deep and wide in the back-and-forth discussion. Reference: https://en.wikipedia....
Sep 15, 2021•34 min
A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors. On the #NeoMarketing podcast, The Golding Group partners Kyle...
Sep 01, 2021•31 min
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard , APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid. Subscribe to the podcast:iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/Ne...
Aug 18, 2021•15 min
With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important. But corporate culture doesn’t happen overnight. We have two real-world examples of (1) how to build and (2) how to erode corporate culture through attention to (or lack of) details to discuss, analyze and craft teachable moments. Subscribe to the podcast:iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Lo...
Aug 04, 2021•22 min•Ep. 125
On Ep124, "The Professor" Pritch Pritchard APR & Fellow PRSA dives into a concept he's seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering civility and decency at a higher rate and value than previously. In fact, Lukaszewski has a definition and call to action that we will discuss in detail today: "All questionable, inappropriate, unethical, unconscionable, immoral, predatory, improper, victim-producing and criminal behaviors are in...
Jul 21, 2021•26 min
A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding “ An idea is not a product, which is not a company, which is not a brand.” What can we learn from this statement and how will this idea help your business or career? Listen to find out. 02:26 Don’t wait for a revolutionary idea, get started 04:04 Your idea will change 07:39 Don’t start with the product, but with the audience 09:30 Do what the audience wants, not what you want 11:00 A business has struct...
Jul 07, 2021•24 min
Recorded via Zoom Thu, Jun 3rd 2021 for the launch of the Better Business Bureau of Central Oklahoma Value of BBB Accreditation presentation series. I talk through how to adapt, adopt and pivot your business model while using the challenges of the COVID-19 pandemic as an opportunity to provide value to consumers and how BBB events and information is different than the other professional and community groups. Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/Neo...
Jul 05, 2021•25 min
BONUS 5th Wednesday Ep: We are taking our Oklahoma Business Incubator questions straight to an expert – Vicki Langford, Founding Partner of Project 3810, an accredited incubator program. We discuss common questions about the requirements, benefits and expectations of an accredited incubator program like the one Langford manages at Project 3810 since 2018. Project 3810 is a commercial office and warehouse space for lease, coworking and commercial kitchen. In 2020, Project 3810 added the Broke Bre...
Jun 30, 2021•25 min
We’re discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the boss for crisis management or regular communications. “The Professor” Pritch Pritchard, APR and Fellow PRSA breaks down each step, how to use it and (most importantly) how to get the best results when communicating with your boss, the CEO or anyone in charge. The full 6 step, 450-word format Three Minute Drill: https://www.e911.c...
Jun 16, 2021•21 min
Now that COVID-19 restrictions on most businesses have ended, many owners and decision-makers want to “go back” to pre-covid operations. That would be a mistake. Instead, you should look at the tools, training and technology utilized by you and your audience over the last year as assets for creating an even better working relationship in 2021, 2022, etc… Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHeartRadio https://bit.ly/NeoM...
Jun 02, 2021•36 min
The last episode in our Adapt, Adopt, Pivot COVID-19 series. Time to move past the pandemic and focus on the future. Ep119 we discuss the value of keeping many or all the forced changes to your business model during COVID-19 while moving forward. Not a “new normal” just normal business operations in May of 2021 and beyond (not 2020 or 2000 or 1985). The definitive roundup of lessons learned and how to grow your business now. Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify ...
May 19, 2021•27 min
There is a great deal of motivation and potential opportunity in every process that starts with a Yes instead of No. “The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the reasons to say Yes and how changing your mindset to not instinctually say No can be greatly beneficial. How does the power of Yes work for your business? We’re here to tell you all about it. Ep118 Subscribe to the podcast: iTunes https://bit.ly/TheGoldingGroup Spotify https://bit.ly/NeoPodcast (Login First) iHea...
May 05, 2021•21 min
That’s right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix. Favorite Podcasting Tools: Anchor.fm Podchaser.com Clubhouse App: https://apps.apple.com/us/app/id1503133294 Bonus Social Media: HiHo App https://www.hiho.video/ Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify http://bit.ly/NeoPodcast (Login First) iHeartRadio http://bit.ly/NeoMarketingPod Spreake...
Apr 21, 2021•1 min
Episode 116: We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big). Subscribe to the podcast: iTunes http://bit.ly/TheGoldingGroup Spotify h...
Apr 07, 2021•34 min
Rural business expert Becky McCray joins us on this episode via Zoom to talk about the distinct advantages that small town (and small in scale) businesses have against big box and online competitors. Becky tweeted some sound advice that caught our eye and prompted this discussion: “You have special advantages as a small town retailer. You can be even more competitive when you tap these special advantages and combine them with some of the best tricks online retailers have been using against you.”...
Mar 31, 2021•38 min
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for Crisis Communications. 03:19 Protocol #1 Responsible 04:34 Protocol #2 Timely 06:45 Protocol #3 Openness 07:43 Protocol #4 Respect 08:57 Protocol #5 Cooperation 09:42 Protocol #6 Integrity 11:05 Protocol #7 Compassion 12:19 Proto...
Mar 17, 2021•17 min
After a year of business being disrupted by Covid-19, there are still too many business decision-makers failing to Adapt, Adopt or Pivot to the situation. Not only that, but there is plenty of opportunities to do very well during this pandemic if you are willing to make the right moves. On Ep113, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss a multitude of ideas, provide answers and give you real-world examples you can learn from to benefit your business. On every #Ne...
Mar 03, 2021•37 min
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local university. On Ep112 we hear the discussion of his entrepreneurial journey from teenager to today and the answers to great questions like his favorite marketing tactics, 3 skills every entrepreneur needs, how to begin the audience development process and much more. A full hour discussion of all things entrepreneurial....
Feb 17, 2021•1 hr 4 min
Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and Protocols”. We explain how to apply each of these protocols to your business communications in 2021. SOURCE: https://www.hsdl.org/?abstract&did=471222 02:12 Protocol is an accepted code of conduct or behavior or systems of rules for how to act in formal situations ...
Feb 03, 2021•26 min
