Client/Customer Focused Innovation

Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020, the year of COVID-19 definitely focused everyone on making the right changes in order to survive and/or thrive. But, you can’t innovate just for the sake of innovation. You should make changes that your audience wants, needs or demands. It’s not about building the coolest widget but delivering your product/service to your client/customer in a way that fits their situation the best.

01:06 COVID-19 Forces Innovation 02:21 What you can learn from the drive thru of a Chick-Fla-La? 07:59 How can you adapt this to your business? 08:08 Company Culture 09:23 Brand semantics of “My Pleasure” as a response to “Thank You” 10:31 Keep It Simple 11:34 Predictive business data 12:45 Create a demand for your product through customer service 13:25 Make a positive out of a negative 13:55 Don’t complain, go fix the problem 14:47 It’s not about the chicken sandwich 15:19 Create and then meet expectations 15:28 The key is innovation for the consumer, not the business 16:06 Innovate now, pay for it later 17:01 The cost of not innovating 18:05 You don’t have to accept the status quo 20:03 A good way to miss opportunity 21:31 Again, create and then meet expectations (it’s that important) 23:16 Dedication to process, culture and brand 23:47 How does this help you/your business? 24:09 The podcast not sponsored by Chick-Fla-A (unfortunately) 25:00 Differentiation by process 26:32 How it all goes together 27:30 Become an iconic brand 28:06 Invest in your customer

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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