Adding Another Marketing Acronym: A.M.M.O.

There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O.

• Audience
• Message
• Measurement
• Objectives
• (just not exactly in that order)

"The Professor" Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safety protocols, limitations and restrictions. Use A.M.M.O. to focus your aim at the target market before taking your shot at effective communication. Bullseye!

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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