Understanding Objectives And Tactics

Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don't get it, often confusing the various important part of the business plan, getting them out of order or just not paying attention to each aspect. So we're going to walk you through the differences and uses for each business planning element so you can create more effective practices. "The Professor" Pritch Pritchard, APR will explain why he objects to objectives (he really objects to people incorrectly labeling tactics as objectives).

The Powerpoint download link Pritch mentioned on the podcast is here: https://bit.ly/ObjectivesPPT

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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