With over 100 social media platforms available, it's tough to know where to focus and how much of your time to invest in each one. Today, we're going to skip over the top six (Facebook, Instagram, Whatsapp, Facebook Messenger, YouTube, and WeChat [Chinese messaging app]), and focus on four you may not be using but that definitely deserve a second look. And don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpo...
Apr 22, 2021•20 min•Ep. 240
You’ve heard about it. You believe it can work for you. But how exactly do you DO relationship marketing? This week’s guest is Barb Betts, and she knows that like anything else in a successful business, you need to put a system in place if relationship marketing is going to work. Listen to Barb as she explains how she builds trust, why she never asks for referrals, the importance of categorizing the people in your “list of relationships,” and the value in training your sphere on how to give refe...
Apr 19, 2021•46 min•Ep. 239
It's faster and easier to connect with potential customers via text than any other form of communication, so it's clear that if you haven't added text messaging to your sales and marketing process, you should. The stats all support the advantages: 99% of texts are opened (compare that to 20% in email marketing), text messages are read within five seconds on average, and text can lead to almost 300% more "yes" responses. So, in this episode, we'll go over ways to add text messaging to your sales ...
Apr 15, 2021•15 min•Ep. 238
Are you a solo agent who feels like you’ve got a bull’s eye on your back? With the likes of Zillow and other companies disrupting the industry, and the anxiety pervading the market because of the CRAZY housing shortage, everyone is feeling vulnerable. Dave Panozzo, a top producer in Arizona, believes the only way solo agents are going to survive is if they stop behaving as if what they do is a job or career. Real estate is a business, and you have to run it with all the resources and effort a bu...
Apr 12, 2021•46 min•Ep. 237
Without a doubt, the most important point of the sale is the close. If you want to improve your closing percentage, then consider giving attention to your closing techniques. There are many different techniques to try out, but it’s important to learn as many as you can to find the ones that suit your personality. When you master each, you can watch and carefully listen to your prospect and pick the close they’ll best respond to. And don’t forget to check out the show notes for more in-depth info...
Apr 08, 2021•23 min•Ep. 236
Ed has studied retirement planning for decades, and he believes that there is a hidden threat to untaxed retirement savings in the US that is being overlooked. He refers to the threat as a ticking time bomb, and unfortunately, when it blows up—and it will—the dreams of an easy and secure retirement for millions of conscientious Americans will go with it. He explains the doomsday scenario like this: The US has a national debt exceeding $28 trillion, which is growing every day. The cost of the pan...
Apr 05, 2021•42 min•Ep. 235
Would you like to experience financial security? Of course you would! Dan Nicholson and his team have developed an app anyone can use to reduce the anxiety, uncertainty, and powerlessness regarding the management of your personal and business finances. They key to understanding and using the Certainty App is knowing the four commandments that underpin decision making and realizing what your real #1 priority truly is. Dan explains it all in this super valuable episode every entrepreneur should he...
Apr 01, 2021•38 min•Ep. 234
Have you ever thought of starting a business? In the US, more than 600,000 new businesses open each year and 20% fail in their first year (according to the US Bureau of Labor Statistics). So what does it take to survive? This week’s guest is Michael McFall, and he’s shares his take on focus, process, and consistency and how these three actions have positioned Biggby Coffee to become a billion dollar company within 7 years. Along the way, he talks about “CEO disease” and its cure; the smartest pe...
Mar 29, 2021•44 min•Ep. 233
Landing pages are critically important to converting leads. How they look and what they say can either win or lose you much desired customers and clients. But, over and over again, we see the same five mistakes that kill the lead generating potential of landing pages. So today, we’re going to tell you what they are and the steps you need to take to fix them. Be sure you check out the show notes that accompany this episode. You'll get more information and greater details about how to improve your...
Mar 25, 2021•23 min•Ep. 232
Do you dream of a day when you can run your own team of agents? If real estate is your career, then the answer is probably yes. But how will you know when that day has come? And when it does, will you know what to do? Do you know who your first hire should be? Do you know what to delegate and when? Do you know how to back away and not have your business blow up in your face? And what are you going to do with your newly found “free” time? Listen to this week’s episode featuring Patricia Kiteke wh...
Mar 22, 2021•34 min•Ep. 231
Getting past the clutter of the inbox continues to be difficult. With an average 121 business emails received each day, it's no wonder that everyone is focused on how to get a response from their sales emails. We reveal our top 4 email hacks that will get you a better response rate to your sales emails. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://ww...
Mar 18, 2021•19 min•Ep. 230
Are real estate brokerages the next dinosaur? Kevin Scanlan thinks so, and he’s got an incredible new model for real estate agents that is sweeping across Texas. In 2014, Kevin had lost everything—his wife, kids, home, and job. Six years later he has 865 agents, $1.4 billion in sales volume, and 4,500 transactions. He explains all the ways his four-person company empowers agents—from letting them keep 100% of their commissions to eliminating per transaction E&O fees. He shares how his agents...
Mar 15, 2021•54 min•Ep. 229
As a sales or marketing professional, your ability to capture leads, create quality appointments, and close more sales is the life or death of your business. That's not an exaggeration. For a real estate agent, increasing their conversion rate by 10 percent at any point in their funnel will increase their GCI by $50,000. In this episode, we go over our top 4 insider’s tips for greater lead conversion. Connect | Resources Lead calculator tool: remindermedia.com/calculator Donald Miller’s book, Ma...
Mar 11, 2021•20 min•Ep. 228
This is a great episode! Today’s guest, Andrea Blum, is among the top 1% of agents in Toronto with $20M in sales, and is in the top 5% in all of Canada with $200M in sales volume. Andrea’s got the chutzpah (and credentials!) to tell sales professionals the way it is . . . she even takes on NAR to tell them why they’re wrong about the leads coming from your database. Listen to this episode and find out: - The 3-word job description that every salesperson should embrace. - The ONE THING in sales t...
Mar 08, 2021•53 min•Ep. 227
Direct mail marketing is back in a big way. In fact, direct mail statistics for 2020 say that direct mail has a 90% open rate and a response rate 9 TIMES higher than email. Direct mail ROI continues to be some of the highest in marketing (only behind email and social media) with a median return on investment of 29%. We debunk the myths that direct mail is dead, share what we've learned from sending 100,000,000 pieces of direct mail, and share our three essentials your direct mail marketing needs...
Mar 04, 2021•17 min•Ep. 226
Eric Siu, this week’s Stay Paid guest, CEO, podcaster, and author of the new book, Leveling Up: How to Master the Game of Life, suggests that we use the lessons and principles of gamification as a way we can think about and react to adversity. If we do, then we can embrace hardship and turn it into fuel that gives us strength and motivates us to improve, to try again, and to keep going. Eric believes it’s this willingness to reframe a negative into a positive that differentiates successful peopl...
Mar 01, 2021•24 min•Ep. 225
Today’s Silver Dollar episode is all about growing your following on Instagram and the type of content that’ll help you do that. I’m super excited that I recently hit the 20,000 followers mark, and I’m convinced it’s because of the content I post and that I’m committed to engaging with my audience. Listen and discover: Five easy ways you can generate a ton of followers. Why you should really be promoting and not just posting your content. The best time to engage with your audience. The one thing...
Feb 25, 2021•22 min•Ep. 224
Hear how a real estate rock star is made and grab his strategies for yourself. Jeff Cohn was personally recruited by Gary Keller and in January 2020, Jeff opened a tech-powered office in Omaha, Nebraska. He started with 24 agents and $3M in gross commission. By the end of 2020, the year of the pandemic and other lunacy, Jeff had: - Doubled his volume. - Doubled commissions. - Tripled his agent count. - Added a mortgage company. - Added an insurance company. - Added a digital marketing hub. - Gre...
Feb 22, 2021•49 min•Ep. 223
Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation. In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and: Find out who’s predicted to topple Facebook as the most profitable ad platform in 2021. Discover how big data is predicting the future (and where you should f...
Feb 18, 2021•20 min•Ep. 222
Today’s episode is about content—emails and blogs. We interviewed Jacob McMillen who’s mastered how to appear at the top of Google’s organic search results whenever anyone searches for “freelance copywriter.” Jacob shares some tried-and-true principles of copywriting (which he calls “a-synchronous” sales; I love that) and offers tips that even beginners who have never written a sales email or blog can easily apply to make money and build their audience. Watch, listen, and take notes if you can b...
Feb 15, 2021•33 min•Ep. 221
I’m a little different from a lot of other sales professionals . . . I enjoy cold calling. I think its because I genuinely enjoy speaking with people, plus I completely believe the products we sell can change people’s lives. When it’s done right, cold calling remains an important tool in the sales professional’s toolbox because it works. And a significant portion of your success when cold calling can be attributed to your mental state. Listen as Josh and I talk about: - The most critical compone...
Feb 11, 2021•22 min•Ep. 220
Over the past week we have received many new subscribers to our podcast (thank you🙌🏻 ), so the Stay Paid Pals sit down to welcome all of our new listeners. Josh and Luke discuss the can't-miss episodes to listen to if you are new here (as well as the winner of $1200 in marketing and a $100 Amazon gift card!) We want to give a HUGE thank you to everyone that has either recently subscribed, or have been here since day one. We love producing this show, and we are so thankful to everyone that take...
Feb 10, 2021•8 min
It was only after Dustin Brohm began to think of himself as a marketer who sold homes that he became obsessed with content marketing and found success. Dustin is a top agent and copywriter who routinely appears in the top position on Google’s search engine results page. He’s also the host of the award-winning Massive Agent Podcast. Luke and I invited him to the show to talk about the nuances of content marketing in 2021 and how agents can use it to generate more leads. Listen and: - Learn the th...
Feb 08, 2021•50 min•Ep. 219
Sales really is a lot like dating—especially when it comes to building long-term relationships with your clients. You need to go out on frequent dates to get to know each other and decide if you like one another. You want to make an impact and create a positive, lasting impression, so you plan those dates to include activities and interests the other person enjoys. Eventually, you want to build trust so that they’ll commit to the relationship and never leave. Download this week’s Silver Dollar e...
Feb 04, 2021•22 min•Ep. 218
This week’s guest is adamant that the things that allow anyone to meet their goals and achieve success are not a secret . . . in fact, all successful people know them, and they never change. Join Josh and me as we talk with Tim Seifert, SVP and head of annuity sales with Lincoln Financial Distributors, about sales excellence and leadership. Listen and you’ll discover: - The five principles that can’t help but lead you to success. - The SIMPLE way to pull yourself out of a funk. - Why Warren Buff...
Feb 01, 2021•33 min•Ep. 217
You’ve probably heard at least some of these terms before: value proposition USP elevator speech onlyness They’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . . How do you come us with a statement that distinguishes you from everyone else who does the same thing? And how do you state it in a way that’s persuasive? This week, Luke and I offer tips to craft a value proposition that’ll attract and convert more leads. ~ Jo...
Jan 28, 2021•15 min•Ep. 216
Considered “America’s Coach,” Burt is a unique blend of experience can skills. He’s a former championship basketball coach with the skill to motivate people, to help them be the best they can be, and to engineer people so that they produce at a higher level in the business world. In this week’s episode, Burt talks about the prey drive that exists in everyone. He explains to Luke and me how to activate the prey drive in ourselves, why a coach is critical to keep your prey drive alive, and how you...
Jan 25, 2021•36 min•Ep. 215
If you’ve been listening to Stay Paid for any length of time, you know that leadership is a topic I have strong feelings about. In this episode, Josh and I talk about the four pillars of leadership and tackle some of the behaviors that distinguish the so-so leaders from those who really make an impact. ~ Luke Connect | Resources Luke’s blog article: The Four Pillars of Leadership - https://bit.ly/3sslOGY The John Maxwell Leadership Podcast - https://bit.ly/3ioA0fG Professor Pete Alexander’s Home...
Jan 21, 2021•19 min•Ep. 214
Joey Gilkey is the CEO of Sales Driven Agency, which builds out sales operations for high-ticket B2B organizations. In his interview, he shares how playbooks, workflows, and actions make up the backbone of any sales ops model. We also talk about the need to “do, document, and delegate.” You’ll also hear some tips about managing and motivating your sales team. These are ideas that can help ensure your business is scalable, predictable, and sustainable. ~ Luke Connect | Resources Website: www.sale...
Jan 18, 2021•36 min•Ep. 213
You can scatter your marketing across a variety of audiences and hope they’ll “hit” someone who can use your services. Or you can precisely craft your message and aim it at a specific target who represents your ideal client. The former wastes a lot of time, energy, and money. The latter is more efficient. This week, Luke and I offer tips for how to find your ideal client so that you can be more efficient and effective in your marketing. ~ Josh Connect | Resources Worksheet: www.remindermedia.com...
Jan 14, 2021•16 min•Ep. 212
