In this episode, Jeff Lerner explains that he was living his best life, but he was dirt poor. By the time he was 29, he had 10 failed businesses and owed $500,000. But he refused to quit. He completely devoted himself to learning Internet marketing when it was new. He paid off his debt in 18 months. Now Jeff runs Entre Institute, which is devoted to educating people about living and thriving in a digital economy. And he makes enough money to spend ONE MILLION DOLLARS a month on digital ads. Conn...
Jan 11, 2021•43 min•Ep. 211
You and I both know there’s a dark side to social media. Some people have nothing better to do than post antagonistic comments for no reason other than to get a rise out of someone. Haters, people who don’t know you and who have never done business with you, hope you’ll take the bait. Do you respond, or do you let them stew in their own juices? Negative reviews are a different story. They come from customers and clients who have had a bad experience doing business with you. These are comments yo...
Jan 07, 2021•20 min•Ep. 210
Matt Johnson launches and produces podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). For Matt, marketing gold isn’t found in thousands of followers on social media. Most of that attention, he says, doesn’t translate into sales. Instead, he finds his gold in podcasting because that’s where he can cultivate a niche and target ...
Jan 04, 2021•39 min•Ep. 209
Why do we suck when it comes to keeping the promises we make to ourselves? If we broke half as many promises to our friends as we do to ourselves, we’d have no friends! Join us as Josh and I diagnose what keeps us from reaching our fullest potential and suggest the remedies that will move us forward. ~ Luke To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https:...
Dec 31, 2020•17 min•Ep. 208
Matt was diagnosed with brain cancer when he was 39. At the time, he had two children and his wife was pregnant with their third. His father-in-law was fighting his own cancer battle. And his grandmother had died of the disease. And yes . . . it gets worse. But through it all, Matt was determined to beat the disease, and his story is both heartbreaking and inspirational. There are many lessons you can pull from this interview, but one could make all the difference in the world to you and your fa...
Dec 28, 2020•39 min•Ep. 207
We’re taking a walk down memory lane and sharing what Luke and I think are the best pieces of advice—The Golden-est Nuggets—from some of the most successful guests we’ve interviewed this year. IT’S THE BEST OF THE BEST ALL IN ONE EPISODE !! --Josh Connect | Resources Top 6 Ep. 117 The 5 Things You Need to Build a Thriving Business (with Tom Ferry) Ep. 149 How Philly's #1 Real Estate Agent Sold Over 10,000 Properties (with Mike McCann) Ep. 151 NYT Best-Selling Author Jay Baer on Why Sales Is Abou...
Dec 24, 2020•31 min•Ep. 206
Eszylfie Taylor is the founder and president of Taylor Insurance and Financial. He’s also a life and qualifying member of “Million Dollar Round Table,” and a Top of the Table producer; a winner of NAIFA’s Top 4 Under 40 Advisors award; and the owner and CEO of several companies in different industries—and that’s only a few of his many accomplishments! During this incredible interview, Eszylfie shares: - why you only need to be better than what your prospect currently has - the four steps that gu...
Dec 21, 2020•1 hr 3 min•Ep. 205
Happy Holidays! To help you wrap up the old year and prepare for the new, Josh and I have a few recommendations for what to do in the next few weeks to get ready for coming opportunities. --Luke To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.co...
Dec 17, 2020•18 min•Ep. 204
David Meltzer, a returning guest to Stay Paid, is a boundless source of inspiration. For 20 years, he’s provided free training to 20,000 people every week in his program, Road to Revenue and Happiness. In this episode, David talks about mindset, heartset, uncertainty, change, fear, values, money … and it all comes together in an inspirational vision of “living in a world where you’re so faithful there’s more than enough of everything for everyone.” There are too many Golden Nuggets to count, so ...
Dec 14, 2020•30 min•Ep. 203
Luke and I interviewed Dan Allison, an expert in helping businesses generate more referral activity from their existing clients. What we learned from Dan is that most clients don’t know how to provide a referral. Listen to our interview as Dan explains the five characteristics of a client who can provide a truly great referral, and how you can get your very best clients to send you more of the same. Connect | Resources Brokers’ Clearing House Ltd.: www.bchlife.com Feedback Marketing Group: https...
Dec 10, 2020•45 min•Ep. 202
After decades of only wanting to play soccer, Cyrus Mohseni was faced with a devastating decision: continue to play and risk never walking again or find something else to do with his life. He walked away . . . and in 3 years had worked up to $100,000,000 in volume. Much of Cyrus’ success can be attributed to his insane focus. Listen and discover how his commitment to standards and habits allowed him the freedom to “work to live” and support a charity that helps children around the world. Connect...
Dec 07, 2020•50 min•Ep. 201
It’s hard to believe but this is our 200th episode, and to celebrate we’re answering fans’ questions. Arielle, our producer, joins Luke and me as we dig down deep to answer questions about the show, our bromance, and to offer advice to those looking for solutions to pressing problems. Along the way, we get to reminisce about the beginnings of Stay Paid and reflect on what advice we’d give to our younger selves. Connect | Resources - Free Predictive Index Assessment: www.remindermedia.com/staypai...
Dec 03, 2020•38 min•Ep. 200
For Brendan Kane, the challenge in a world that supports 60 billion messages every day on social media is how to get people to stop in their feed. And then, once you’ve gotten them to stop, how do you get them to stay? Listen as Brendan shares some of the thinking and strategies that helped him get 1,000,000 social media followers in 30 days. Connect | Resources You can get a copy of Brendan’s book and a free 1½ hour master class by visiting https://book.hookpoint.com/. You can connect with Bren...
Nov 30, 2020•40 min•Ep. 199
Today is Thanksgiving Day in the United States, making it the perfect time to reach out to your clients to let them know how much you appreciate them. But we really should be thanking our clients throughout the year. Every touch point is an opportunity to say thanks and to let your clients know you’re here to help. This week, Luke and I share five ideas for how you can sincerely thank your clients in a way that isn’t only polite but also memorable. Connect | Resources Webinar (Readers' Survey): ...
Nov 26, 2020•17 min•Ep. 198
John Terry went from being bullied in school to being a 5x black belt. After weeks of coming home battered and bruised, John thought his dad would talk with the principal. Instead, his dad enrolled him in karate school. Today, John helps leaders to develop and apply the same skills and character traits he developed on the way to becoming a martial arts master to their role as leaders. Listen to John talk about how: - his nine-step process to achieving excellence in leadership culminates in Mushi...
Nov 23, 2020•37 min•Ep. 197
This week Luke and I give you the inside scoop on the three Facebook ads you should be running all the time: - Branding ads - Lead magnet ads - Product ads We explain what each type of ad is, who they attract, and content ideas for each. And we talk a bit about engaging with comments—good and bad. Facebook ads are really a no-brainer, so listen and get some great tips to get you going. Connect | Resources: Webinar: (The 3 Facebook Ads That Every Agent Needs) www.remindermedia.com/ads Stay Paid E...
Nov 19, 2020•17 min•Ep. 196
Kevin Ward is the master at writing sales scripts. But as great as Kevin’s sales scripts are, he admits they are only a tool, and that there are good scripts and bad scripts. There are also professionals and amateurs. “Professionals,” he says, “train based on their commitment to becoming the best. Amateurs train when they feel like it.” To be a professional real estate agent, you need a good script, and you need a commitment to training your sales skills. And from what Kevin sees, too many agent...
Nov 16, 2020•56 min•Ep. 195
COLD CALLING . . . In my experience, people either love cold calling or they hate it. There’s nothing in between. But cold calling is like any other strategy—there’s a process to learn and skills to develop. And Cody Askins has it down to a science. Cody shares everything you need to know to crush your cold calls, including: - His 12-call follow-up system (12 calls, people!!) - The secret of the triple dial. - Why he never uses last names. - Why opening with “How are you?” is a cop-out. - His fo...
Nov 12, 2020•42 min•Ep. 194
For Jared James, entrepreneurs are full-time losers . . . they get rejection after rejection. But that’s okay, because it’s only when you push forward, put yourself out there, and take action again and again that you learn, discover, adapt, and eventually win. (I love that!) Being rejected is just part of the job, although, obviously, it’s not your goal. This week, Jared (who owns the 3rd largest coaching and training company in North America, a SaaS company, and a marketing company) shares his ...
Nov 09, 2020•45 min•Ep. 193
Geofarming is a hugely powerful way to dominate the market in a specific area. Maybe more than other strategy, geofarming helps you to become the local expert. But it is a long-term game, and you need to be okay without any return for up to a year. And the successful agents are the ones who are consistent, provide value that has an impact, and follow up multiple times. - Luke To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitt...
Nov 05, 2020•16 min•Ep. 192
Erin Botsford’s story begins with her growing up in poverty, but she ends up with an abundance of riches not only in money, but also in generosity of heart. She talks about how to get clients as a financial advisor, but Erin also talks about the gift of generosity, how it helped her, and how she now uses it to help others. Hers is an inspiring story told with candor, and her advice is replete with wisdom born from experience.
Nov 02, 2020•47 min•Ep. 191
Luke and I get into the spirit of Halloween with costumes and voices as we retell stories from fans and our staff about sales gone awry. We’ve also got some funny work-from-home tales too. (Spoiler alert, Zoom can be a blessing and a curse.) We have a bit of fun, but we manage to pull a lesson from most of them to share with you. Join in as we cringe, laugh, and enjoy some shenanigans. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: htt...
Oct 29, 2020•16 min•Ep. 190
Every once in a while someone comes along who takes an old idea and makes it new again. That’s what this week’s Stay Paid guest, Grant Wise, has done with Facebook ads and video. Grant Wise is the president and co-founder of Witly, a client generation software for real estate agents. Using Facebook ads, he harnesses the power of video and dynamic remarketing to increase the number of prospects who will book appointments. More appointments mean you can win more listings. The complete Facebook mar...
Oct 26, 2020•33 min•Ep. 189
This week, Josh and I talk about Jocko Willink. If you don’t know Jocko, he’s a retired Navy SEAL officer, podcaster, and author of a best-selling book called Extreme Ownership: How U.S. Navy SEALs Lead and Win. His ideas are so powerful that we adopted extreme ownership as one of our key values at ReminderMedia. What Jocko has to say about running a successful team could make the difference between running a business that gets by and having a business that gives you a life of freedom. If you ap...
Oct 22, 2020•17 min•Ep. 188
Cody Butler has an incredible story about how a change in his mindset and what he believed propelled him from making less than $10K to making $200K in one year! Cody tells his story and shares with Luke and me what inspired him to write The 90-Day Marketing Plan, which helps small business owners position themselves for long-term success. He does it by first instilling in his clients that regardless of what they produce, they are in the business of marketing. He also coaches them on how and wher...
Oct 19, 2020•47 min•Ep. 187
We’ve got 5 tips that’ll help you rock your rookie year, and we explain how to follow each: 1. Set up your brand 2. Build your database 3. Start prospecting for leads 4. Get professional looking marketing 5. Get a mentor Plus, we offer some free resources to put you on the right path—including some free marketing! To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast...
Oct 15, 2020•16 min•Ep. 186
Jimmy Coleman is a LinkedIn genius. His own LinkedIn profile is so good that his ideal C-level prospects contact him before he ever gets the chance to reach out first. Jimmy founded LeadBaller, the #1 done-for-you LinkedIn lead generation service. His clients include TikTok, Northwestern Mutual, The Real Brad Lea, and other hot companies. The approach Jimmy uses to generate leads on LinkedIn is totally out-of-the-box. Sure other LinkedIn experts will tell you to optimize your profile, but how Ji...
Oct 12, 2020•58 min•Ep. 185
This week’s podcast is 15 minutes of advice laid out in 5 recommendations for actions you should take every day. If you commit to them, they will make a difference in the success of your business. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin....
Oct 08, 2020•17 min•Ep. 184
Michael Hellickson was the #1 agent in the nation before he went back to a very successful coaching career. We had such a great time speaking with Michael that since the interview, the staff keep teasing Luke and me for having a “bromance” with him. The truth is, this Michael is so good at what he does, is so generous, and is so full of practical, “how to” tips that I bet you’re going to have your own crush. He gives away ALL the secrets to lead generation, lead follow up, and lead conversion. M...
Oct 05, 2020•45 min•Ep. 183
I say it all the time … know your numbers. If you don’t know your numbers, if you aren’t tracking your metrics, then you have no idea what is working and what isn’t. You don’t know if you should do more of one thing or stop doing something else. More importantly, you have no idea what actions are making you money and what actions are simply wasting your value time and resources. At best, you’re making uneducated guesses. In this episode, Josh and I talk about the importance of tracking your numb...
Oct 01, 2020•18 min•Ep. 182
