Luke and I couldn’t be happier to interview Andy Dane Carter for a second time. Andy is an agent who has worked for years with investment properties. And recently (after eating a big slice of humble pie) has successfully added residential sales to his repertoire. Andy is a fan of Stay Paid, and the feeling is mutual. He’s living proof that investing in branding and building relationships pays off. And he knows through personal experience, which he shares during this interview, that sticking with...
Sep 28, 2020•42 min•Ep. 181
Did you know your emails can be blacklisted if you don’t follow best practices? Did you know it’s a good idea to ask people if they want to unsubscribe? Did you know that 200 words is the sweet spot for an email? There are lots of questions people have about email marketing. In this episode, Luke and I get super practical about what you should and should not do when writing an email to your audience. Resources: -The Starter Guide to Email Marketing: remindermedia.com/guides/the-starter-guide-to-...
Sep 24, 2020•19 min•Ep. 180
I think that aside from the advice that Kevin Harrington, one of the original sharks on Shark Tank, gives about how to find a mentor, working with a mentor, and why having mentors is so great, the best part of this interview was listening to Kevin tell the stories of his own experiences with his mentors. He has so many examples of how he met someone who knew someone else, who then got him money, or an introduction, or a job—whatever he needed at the time. The key is to talk to people and to not ...
Sep 21, 2020•36 min•Ep. 179
I bet our interview with Patrick Kelly has at least one Golden Nugget for every seven minutes of listening time. We talk about how having a vision is especially important to entrepreneurs when they don’t have capital, real experience, or an established brand. But we also get into taking initiative and pushing forward, how relationships can lead to all kinds of introductions, and how resourcefulness can be more important than resources. And it’s crazy, but no matter the guest, the topics of human...
Sep 17, 2020•41 min•Ep. 178
If you want proof that engagement with people outside of business produces strong and profitable relationships in business, then this is your episode. Jean Fidone, VP at Anchor Capital Advisors, is deeply committed to giving back, connecting with people, and growing to genuinely know, understand, and serve her clients in ways that separate her from other financial professionals. Her approach made her Anchor’s 2019 top producing agent in the nation. To learn how to generate more referrals and rep...
Sep 14, 2020•40 min•Ep. 177
It’s simple—if you want to grow your email list, then you need a lead magnet. We use a ton of lead magnets at ReminderMedia. A lead magnet is something of value that you offer to your target audience in exchange for their email address or other contact information. The best lead magnets are useful or intriguing, and you use them to build your email list. In this episode, check out the tips Luke and I provide for how to promote your lead magnet as well as some examples of lead magnets that audien...
Sep 10, 2020•17 min•Ep. 176
You don’t hear Luke say it, but as soon as we stopped recording our interview with Ravi Abuvala he proclaimed, “That was incredible. This is one of our best five interviews.” We completely agree because Ravi doesn’t just spout platitudes. He gives real answers to real questions like how much should I spend on Facebook ads? Ravi was all set to go to his pick of top law schools when he decided becoming a lawyer wasn’t what he wanted to do. Instead, he started his own business, Scaling with Systems...
Sep 07, 2020•46 min•Ep. 175
Luke and Josh have nine (count ‘em, NINE!) helpful tips in this week’s Silver Dollar episode for how to generate leads on Instagram. That means not only how to get real Instagram followers, but also how to keep them and eventually turn them into clients and raving fans. The thing to know about growing a business on Instagram is that it takes time. It’s a long-term game. You win by consistently providing value and by engaging with your audience. (If you’re a fan of Stay Paid, you saw that one com...
Sep 03, 2020•22 min•Ep. 174
When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all clients want from their financial advisor—indeed, from every service professional with whom they work. Adam Holt, CEO and Founder of Asset-Map, says if you want to know how to build trust with c...
Aug 31, 2020•42 min•Ep. 173
Trainers of sales professionals know that new salespeople have the most difficulty mastering two skills: overcoming objections and asking for the sale. In this episode of Stay Paid, Luke and Josh talk about overcoming common sales objections. Using ReminderMedia as their example, they discuss the different types of objections their sales callers are often up against. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram...
Aug 26, 2020•23 min•Ep. 172
You’ve likely never heard of Tamara Johnson, but after listening to this podcast, she’ll be hard to forget. Tamara is a digital marketing specialist at ReminderMedia and she’s as genuine and real as it gets. And we're super excited that she agreed to be on Stay Paid because she lays it all on the line so our listeners can finally believe and trust that failure is a part of the process. AND. IT’S. OKAY. But wallowing in self-pity, giving up, or letting it define who you are definitely are not. Ta...
Aug 24, 2020•43 min•Ep. 171
Branding your small business is an exceptionally important part of your business plan, but that doesn’t mean it has to be complicated. If you’re just starting out or if you’re thinking about rebranding a small business, you could hire a branding agency or brand strategist. But chances are high that you're working with a tight, and you’re not looking to compete with Johnson & Johnson, eXp Realty, or Goldman Sachs. At least not yet. By reading a few good books and listening to the right people...
Aug 20, 2020•22 min•Ep. 170
Mary Grothe is the highly successful CEO of Sales BQ®. During this week's interview, she took off with the power of a freight train and blew through every station with the confidence of someone who absolutely knows what she’s talking about. It was incredible. Mary, along with her team, works with CEOs to hire the right people for sales positions, to develop high-growth sales strategies, and to implement plans until they’re profitable. In one year, her company: -Worked with 50 companies in 20 sta...
Aug 17, 2020•49 min•Ep. 169
In the movie, The Princess Bride, there is a scene in which the hero, the Dread Pirate Roberts, outwits another character named Vizzini and tricks him into drinking a cup of poison. During the battle of wits, Vizzini engages in a stunning display of deductive reasoning to decide which of the two cups he’s offered contains the poison and to drink from the other. His mental gymnastics leaves the audience befuddled, the hero amused, and the poor Vizzini reduced to cheating … and dying. Answering be...
Aug 13, 2020•19 min•Ep. 168
You’d probably agree that new beginnings are typically exciting stuff. A new relationship, a new home, a new job, a new baby … they’re all associated with energy, anticipation, and good feelings. On the other hand, few people—including 48% of business owners—don’t like to think about endings, so they don’t. And that means they don’t plan for them, which makes it difficult to make rational and informed decisions when the time comes. But not planning for the eventual ending of your business—whethe...
Aug 10, 2020•32 min•Ep. 167
Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse. There are, after all, a large number of benefits to meeting virtually, and any potential shortcomings either have been or will soon be circumvented by technologies like artificial intelligence, virtual reality, and augmented reality. While many aspects of these events have seamlessly moved to an online existence, greeting someone with a handsha...
Aug 06, 2020•14 min•Ep. 166
This is the story of how work ethic, dreaming big, and working with the right people paid off in an ENORMOUSLY PROFITABLE WAY. Peter Taunton was educated in a two-room schoolhouse; toured as a racquetball pro; founded Snap Fitness, the world’s largest fitness franchise; and now owns a resort in … wait for it … the Serengeti! And that’s only the tip of the iceberg of Peter’s success as an entrepreneur, business owner, and leader. To learn how to generate more referrals and repeat business, visit:...
Aug 03, 2020•42 min•Ep. 167
Since the pandemic grasped the country by the neck last March, business managers have had to pivot and figure out how to manage remote teams. Ongoing quarantines and concerns about safety have made coming up with remote working solutions for employees necessary. And it’s been a challenging and expensive undertaking for many. But management isn’t alone in coping with the dramatic changes. Employees have also had to figure out how to stay productive and do work from home while contending with all ...
Jul 30, 2020•18 min•Ep. 164
When it comes to your business, few decisions are as important as how to create a successful brand that will distinguish you from the competition. But as important a decision as that is, the process doesn’t have to be complicated. For Marty Neumeier, branding isn’t so much about distinguishing yourself from the competition as it is about eliminating the competition. Join us for a terrific conversation and find out from the expert what branding is really all about and the steps you can take in yo...
Jul 27, 2020•42 min•Ep. 163
How often should I follow up after a sales call is a legitimate question, but sales callers render it meaningless because they keep making this mistake. Various studies and statistics prove time and again that following up is critical to your success in sales. So, it’s a good idea to make following up as easy and productive as possible. You’ll garner more respect, trust, patience, and sales if you approach your follow up with a prospect as a conversation and not a sales call. Stop making the mis...
Jul 23, 2020•14 min•Ep. 162
Juan Barreneche is a master when it comes to using Instagram to build relationships. In this episode, Juan shares the strategy he uses to ensure that when an out-of-state broker is looking to make a referral in his state of New York, he’s the one they think of. Juan tells Luke and Josh about his sales funnel strategy, how he commits to following up with everyone who comments on his posts or messages him, and why his website doesn’t include listings. To learn how to generate more referrals and re...
Jul 20, 2020•33 min•Ep. 161
So many things in life are easier said than done—like stating a goal versus meeting a goal. In today’s episode, Luke and Josh discuss the process used at ReminderMedia to help our salespeople meet their goals. It’s a process you can apply to your own team or, even better, to yourself. The key, of course, is to take action on these suggestions, and Luke and Josh provide lots of specific details about how to do exactly that.
Jul 16, 2020•15 min•Ep. 161
When coaching agent’s, Chadi Bazzi’s goal is to turn their world (and process) upside down and in doing so, turn them into masters of influence. Chadi doesn’t just want the people he coaches to get more leads… In his six-step process, which he admits is completely backwards, Chadi aims to “rewire your mind and equip you with the skills of influence that you can get anyone, anywhere, any time to do exactly as you want them to do and have them think it was their idea to begin with.” Listen to this...
Jul 13, 2020•44 min•Ep. 159
Quarantine and all other things associated with COVID-19 have thrown businesses into a strange and difficult time, and everyone is waiting for things to get back to normal … But not Luke and Josh! Businesses have done some amazing things to adapt and, in this episode, Luke and Josh identify three of these new practices that they believe should become part of your “new normal.”
Jul 09, 2020•13 min•Ep. 158
Tom Hegna is an author, speaker, and economist. His unique ability to pump up a crowd, make people laugh, and solve complex financial problems has led to him delivering over 5,000 seminars. Tom is also the author of the books Paychecks and Playchecks: Retirement Solutions for Life and Don’t Worry, Retire Happy! Seven Steps to Retirement Security. On today’s episode of Stay Paid, Tom discusses his three strategies business owners should be employing during quarantine, and how diving deeper in you...
Jul 06, 2020•29 min•Ep. 157
Can you truthfully say you enjoy cold calling? Not many sales professionals do. In fact, on average, most only follow up 1.2 times. But it remains a critical component of a complete marketing strategy primarily because it works. In this Silver Dollar episode, Luke and Josh discuss three principles that can turn your cold calls into rewarding conversations. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeac...
Jul 02, 2020•14 min•Ep. 156
Krista Mashore is full of energy, enthusiasm, and expertise, and in this episode, she advises that before you can ask a client to commit to you, you need to let them get to know you first. You must be willing to move slowly as you build a relationship, step by step, before asking for the business. Move too fast and you’ll get rejected. Only Krista doesn’t put it quite that way… Krista also declares video is the essential engagement marketing tool for nurturing clients and moving them through the...
Jun 29, 2020•43 min•Ep. 155
Generosity + Empathy + Gratitude = Entrepreneurial Success This equation might strike you as a solution to humanity’s shortcomings, but entrepreneurial success? Not so much. Unless you’re Keith Gregg. Gregg is the founder and CEO of Chalice Network, a membership organization for independent business owners in the financial services industry. After 33 years in the industry, Gregg understands and promotes the lucrative benefits of being generous with your expertise, empathetic toward your clients,...
Jun 25, 2020•46 min•Ep. 154
In the post-COVID marketplace, service professionals will need to adapt to new and different strategies for online prospecting. Listen in as Eric Feng shares with Luke and Josh the three steps service professionals can take to create an attraction-based business—one where quality clients come looking for you—that’s immune to threats like COVID-19. 1. Identify, research, and study your dream client. 2. Build your following on social media. 3. Gain the trust of your client-laden community with con...
Jun 22, 2020•43 min•Ep. 153
If you don’t think you need an information-rich, strategically segmented database that includes lucrative connections, and that you can mine for 80% of your new business, then this podcast isn’t for you. However, if you’re serious about getting a database together, but you just aren’t sure how to start or what it should include, then this podcast was made precisely for you. And the beauty is, you can set up a database in as little as 10 minutes. It’s time to get it together, people! In this epis...
Jun 18, 2020•13 min•Ep. 152
