It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode...
Aug 18, 2023•42 min•Ep. 588
We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects. Joining this episode to dissect social’s shortcomings is Noam Bardin, Founder of Post News. Noa...
Aug 11, 2023•43 min•Ep. 587
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details What’s the best way to collect meaningful audience insights? As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes an...
Aug 04, 2023•41 min•Ep. 586
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In this ever-changing world of social, how can community managers serve their people in the best possible ways? Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice. Erika discusses why social listening is as crucial as ever, why it’s important...
Jul 28, 2023•43 min•Ep. 585
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners? Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts. Taylor discusses how creators help Shiseido compe...
Jul 21, 2023•41 min•Ep. 584
Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it’s safe to say that a lot of people aren’t pros at social selling. Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! Thi...
Jul 14, 2023•42 min•Ep. 583
We’re thrilled to welcome Gia Lee, Co-Founder and Chief Strategy Officer at NinetyEight, on the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details How can brands connect with Gen Z in authentic, effective ways? If there’s anyone to ask that question to, it’s Gia Lee, Cco-Ffounder & and Chief Strategy Officer at NinetyEight, who join...
Jul 07, 2023•36 min•Ep. 582
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Empathy is vital for social media managers, but how can they put it into practice on a daily basis? Our guest on this episode says it’s “a wonderful art within management” but needs to be applied in the right way and at the right times. Minter Dial, renowned author and keynote speaker at Mydial, returns to ...
Jun 30, 2023•40 min•Ep. 581
We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to ...
Jun 23, 2023•41 min•Ep. 580
We’re thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom. Their Chief Creative Officer and found...
Jun 16, 2023•41 min•Ep. 579
We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, ...
Jun 09, 2023•44 min•Ep. 578
We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and c...
Jun 02, 2023•41 min•Ep. 577
On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details This episode of Social Pros is truly inspirational! Our guest has used highly-challenging personal events to create something remarkable. Tiffany Yu, CEO and founder of Diversability, joins thi...
May 26, 2023•48 min•Ep. 576
We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Need a paid social refresher? The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and stayin...
May 19, 2023•48 min•Ep. 575
We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind. Brit...
May 12, 2023•38 min•Ep. 574
We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!) But it’s so crucial we remember to take care of o...
May 05, 2023•39 min•Ep. 573
We’re thrilled to welcome Marilyn Mena-Scott, Body Piercer and Ear Stylist (and social media extraordinaire) at Paloma Piercing, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Have you ever spent hours trying to magic up your next big social media idea? You’re definitely not the only one, but sometimes it’s worth going back to basics. ...
Apr 28, 2023•46 min•Ep. 572
We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign? On...
Apr 21, 2023•42 min•Ep. 571
We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We love when things come full circle on Social Pros! On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influe...
Apr 14, 2023•44 min•Ep. 570
We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social? Brandon Smithwrick, Head of Content...
Apr 07, 2023•36 min•Ep. 569
Looking to level up your social team? We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands. Here t...
Mar 31, 2023•48 min•Ep. 568
If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to cash in on social but you’re worried about how much time it could take? Well, tune in to today’s episod...
Mar 24, 2023•42 min•Ep. 567
This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social is changing every day. But one thing that never changes is the importance of being authentic. Today’s guest on Social Pros puts authenticity at the forefront of his strategy through communi...
Mar 17, 2023•50 min•Ep. 566
We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people. But consistency is key. On this...
Mar 10, 2023•25 min•Ep. 565
We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and ex...
Mar 03, 2023•34 min•Ep. 564
Striking the right balance between fun and serious on social is the key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In This Episode: When building and reconfiguring your social strategy, finding that perfect bran...
Feb 24, 2023•34 min•Ep. 563
Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success? We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Canva is everyone’s best friend! It’s a smart visual communications plat...
Feb 17, 2023•35 min•Ep. 562
We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what’s in store for social in 2023. This is definitely one to bookmark! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Want to know the biggest social trends for 2023? Of course you do! On this episode, we are joined by Hootsuite’s Senior Cop...
Feb 10, 2023•36 min•Ep. 561
Leanna Pham, Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Each week on Social Pros, we sit down with social media managers, CMOs and content ...
Feb 03, 2023•33 min•Ep. 560
Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology! Kate Bradley ...
Jan 27, 2023•47 min•Ep. 559
