How Golin Goes All-in on Breaking New Social Ground

We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

• Salesforce Marketing Cloud 

• ICUC 
  

Full Episode Details  

When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign? 

On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign. 

Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance. 

In This Episode: 

• 0:00 – Introduction 

• 4:26 – Introducing Josh Rangel 

• 4:55 – How social has evolved at Golin 

• 6:13 – Unpacking Golin’s McDonalds campaign 

• 14:27 – Would they pull it off now? 

• 16:41 – Earned media and authenticity  

• 21:13 – Guiding clients through social challenges 

• 24:15 – How to deal with burnout 

• 28:20 – How Josh staffs teams at Golin 

• 32:32 – Influencers changing the face of social 

• 36:06 – Josh’s final two 

• 41:13 – Outro  

Resources 

• Schedule a consultation with ICUC 

• Grab your free Social Media Audit Bundle 

• Check out Golin 

• Follow Josh on LinkedIn 

• Follow Josh on Twitter 

Visit SocialPros.com for more insights from your favorite social media marketers.