Fresh Social Takes with ICUC's Erika Lovegreen
Episode description
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Full Episode Details
In this ever-changing world of social, how can community managers serve their people in the best possible ways?
Erika Lovegreen, SVP of Marketing & Communications at ICUC, returns to Social Pros to tells us her expert advice.
Erika discusses why social listening is as crucial as ever, why it’s important to keep your community front of mind when making changes on social and how best to team AI with your ‘human-first approach’.
Plus, she shares her thoughts on Threads and changes to Reddit and gives us the lowdown on ICUC’s brand-new eBook.
In This Episode:
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0:00 – Introduction
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3:32 – What ICUC are working on right now
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6:05 – How brands should approach Threads
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12:30 – Will Threads welcome brand-safe interactions?
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15:03 – Erika’s take on Reddit’s current situation
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18:10 – Have your finger on the pulse of your community
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24:49 – Integrating AI and maintaining human touch
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39:24 – Erika’s up-to-date final two!
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42:05 – Outro
Resources
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