It’s hard to narrow this guest’s titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Building a personal brand and becoming a social trailblazer off your own back is no ...
Jan 20, 2023•42 min•Ep. 558
This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When we scroll through TikTok, Instagram or YouTube Shorts and see ou...
Jan 13, 2023•41 min•Ep. 557
It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate ...
Jan 06, 2023•43 min•Ep. 556
So we’ve made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn’t been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests ...
Dec 30, 2022•41 min•Ep. 555
While we don’t have a new episode for you this week, co-host Anna wanted to jump on the mic to wish all you social pros out there a Happy Holidays and a Happy New Year! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Anna, Erica, and Daniel are taking a break for the holidays but will be back soon with our 2022 wrap-up Social Pros episode. In that episod...
Dec 23, 2022•42 sec•Ep. 554
How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full ...
Dec 16, 2022•43 min•Ep. 553
Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where t...
Dec 09, 2022•45 min•Ep. 552
Social media is an incredible thing. For many of us, without it, we simply wouldn’t have a career. But it does have its dangers too…and they can’t be ignored. That’s why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Mar...
Dec 02, 2022•34 min•Ep. 551
We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton. If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Epi...
Nov 25, 2022•42 min•Ep. 550
Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms. Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't d...
Nov 18, 2022•39 min•Ep. 549
Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it’s helped him take his brand’s social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Finding your voice on social media is no mean feat. When you’re tasked with educating your audience while maintaining ...
Nov 11, 2022•41 min•Ep. 548
There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef! Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We are exci...
Nov 04, 2022•50 min•Ep. 547
You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social. But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud...
Oct 28, 2022•41 min•Ep. 546
Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't d...
Oct 24, 2022•44 min•Ep. 545
Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We all know how fast-paced social media is. 24/7, it simply does not sleep. There are many brands out t...
Oct 14, 2022•37 min•Ep. 544
Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With over 450,000 followers on LinkedIn, you’ve probably alre...
Oct 07, 2022•44 min•Ep. 543
Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The marketing landscape is constantly changing. This ...
Sep 30, 2022•48 min•Ep. 542
Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.” Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data A...
Sep 23, 2022•40 min•Ep. 541
Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspecti...
Sep 16, 2022•45 min•Ep. 540
Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As far as social media is concerned, the trends you see today may be totally different tomorrow. Our guest this week, Brooke Sella...
Sep 09, 2022•41 min•Ep. 539
Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who be...
Sep 02, 2022•44 min•Ep. 538
José Avila, Customer Engagement Transformation Lead at Sanofi, takes the mic today to discuss breaking out of your social comfort zone, specifically within pharma. He explains why he wants to change the landscape of pharma social to make it more transparent and helpful to patients and customers and provides top tips for social pros within any industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesf...
Aug 26, 2022•48 min•Ep. 537
Annie Culver, Director, Solution Ambassador Excellence at Emplifi, joins this Social Pros episode to share why she believes trying new things is key to becoming a social pro. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Businesses are always looking for new ways to scale and delving deeper into their social media output is important to see what’s working w...
Aug 19, 2022•43 min•Ep. 536
Our potential to reach audiences on social media is probably the highest it’s ever been. And yet, with fierce competition and a crowded market, it’s much tougher to stand out these days. This week’s Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! T...
Aug 12, 2022•45 min•Ep. 535
Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business , and how it’s helping social pros solve the issue of scaling social across their organizations. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social P...
Aug 05, 2022•38 min•Ep. 534
Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full episode Details The social media game isn’t what it used to be a few years ago. Social care has taken more of front s...
Jul 29, 2022•43 min•Ep. 533
Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, join Social Pros to discuss the growing value of User Generated Content (UGC) and how TINT is making it a lot easier to reap the benefits of using UGC. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Whether it’s from posts in a forum , consumer reviews , or random sh...
Jul 22, 2022•46 min•Ep. 532
Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Successful social media campaigns all have a number of things in common – effective social listen...
Jul 15, 2022•37 min•Ep. 531
Allison Day, Social Media Manager at Reddit, takes the mic on this Social Pros episode to tell us how Reddit successfully maintains a presence across all social media platforms. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allis...
Jul 08, 2022•40 min•Ep. 530
Paul Roetzer, Founder & CEO of Marketing AI Institute, joins the Social Pros podcast to shine some light on AI’s growing role in the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may seem like it’s been going on for ages, but the “to use or not to use AI” conversation is getting louder by the micro-second. But as Paul Roetzer,...
Jul 01, 2022•40 min•Ep. 529
