How to Weather Social Platform Shifts with Incredible Content
Episode description
Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Full Episode Details
Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where they are at.
On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show.
Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta.
Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.
In This Episode:
- 3:45 – Introducing Joseph Galbo
- 6:20 – How USCPSC’s voice changed during COVID
- 10:04 – USCPSC’s reaction to changes on social
- 14:59 – Why Joseph wanted to reassure his audience
- 20:05 – Social listening and observing change
- 21:49 – Where should small social teams focus their time?
- 26:23 – Expressing creativity in a government organization
- 31:48 – Autonomy at USCPSC
- 35:20 – Joseph’s creative process secrets
- 39:38 – Advice for social pros
Resources
- Get the new State of Marketing report for free from Salesforce
- Schedule a consultation with ICUC
- Grab your free Social Media Audit Bundle
- Connect with Joseph Galbo on LinkedIn
- Follow the US Consumer Product Safety Commission on Twitter
- Follow Joseph Galbo on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers.