We Trust Chris Penn’s Insights on Why Private Social Is a Must-Do
Episode description
How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing.
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Full Episode Details
There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes!
Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance.
Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics.
Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now.
In This Episode:
- 3:43 – Introducing Chris Penn
- 8:40 – Do you have the recipe?
- 9:59 – Understanding data – where do people go wrong?
- 12:05 – Why to go into data with understanding
- 13:41 – Lessons to learn from available data
- 17:12 – The importance of listening
- 19:40 – Running a Slack channel and progression of private social
- 25:28 – Psychological safety
- 26:52 – Topical interest over personal connection
- 30:37 – How should social pros consider measurement?
- 35:27 – Centralized analytics team vs knowledge across the team
- 37:38 – Chris leaves advice for social pros
Resources
- Get the new State of Marketing report for free from Salesforce
- Schedule a consultation with ICUC
- Grab your free Social Media Audit Bundle
- Follow/connect with Chris on LinkedIn
- Follow Chris on Twitter
- Chris’ personal website
- TrustInsights.ai
- Our previous episode with Chris
Visit SocialPros.com for more insights from your favorite social media marketers.