How Universal Parks & Resorts Creates In-Park Social Moments
Episode description
Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more.
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This week:
Full Episode Details
Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb!
Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies.
Plus, Eric tells us how he looks to engage communities through content and so much more. It’s a fun episode with some excellent insight from a true social pro.
In This Episode:
- 5:12 – Introducing Eric Gray
- 6:16 – Eric’s day-to-day
- 9:46 – Typical challenges Eric faces
- 14:35 – Social for a theme park during COVID
- 17:09 – What role does a theme park play in virtual spaces?
- 20:26 – Seeking social inspiration in a theme park
- 24:35 – How Universal Parks & Resorts use UGC
- 31:48 – How their Twitter creates awe and wonder
- 38:07 – Eric gives advice for social pros
Resources
- Get the new State of Marketing report for free from Salesforce
- Schedule a consultation with ICUC
- Grab your free Social Media Audit Bundle
- Follow Eric on LinkedIn
- Follow Eric on Twitter
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