Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator… and the list goes on. Hear their secrets to balancing it all while staying grounded. Full Episode Details It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achie...
Mar 15, 2024•37 min•Ep. 618
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed. Full Episode Details Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future...
Mar 08, 2024•42 min•Ep. 617
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators. Full Episode Details For influencers/creators and agencies to work in harmony, both sides may need t...
Mar 01, 2024•45 min•Ep. 616
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode Details Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation. Justin explains how he’s able to stay focused and invested in his ow...
Feb 23, 2024•42 min•Ep. 615
If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, Co-Founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately progress in your career. Full Episode Details This week’s guest is Eric Stark, Co-Founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from working in soc...
Feb 16, 2024•37 min•Ep. 614
If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media, Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience. Full Episode Details Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Program - a pro...
Feb 09, 2024•30 min•Ep. 613
Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more. Full Episode Details Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s love for a...
Feb 02, 2024•36 min•Ep. 612
If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. Full Episode Details Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time ...
Jan 26, 2024•54 min•Ep. 611
Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros. Full Episode Details When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard? Joining Social Pros to share her expert insights, predictions, and expertise is Social Media Strategist and Brand ...
Jan 19, 2024•36 min•Ep. 610
Some brands are built for social media, and FIBA 3x3 is certainly one of them. Their Digital Content Manager, Esteban Gonzalez, shares how their community-led strategy transcends borders on the Social Pros podcast. Full Episode Details FIBA 3x3 is a sporting discipline that is just perfect for social. But how do they keep their community spirit alive with a global audience? Esteban Gonzalez favors a rare tactic – opening the organization’s DMs to the public. This allows him to take suggestions, ...
Jan 12, 2024•37 min•Ep. 609
If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros. Full Episode Details When it comes to social, it’s not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a ba...
Jan 05, 2024•44 min•Ep. 608
Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. That’s why Maveri...
Dec 29, 2023•36 min•Ep. 607
Join us for another deep dive into social media’s burning questions as we welcome Sammy Lent and Zach Fitch to the latest edition of Social Pros Unfiltered. Hear their insights on fandom, why Gen-Z’s pulling back from social, and their top predictions for 2024. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details In 2024, Amazon will become the next big social media platform, brands wi...
Dec 22, 2023•48 min•Ep. 606
Have you heard of Notion? You’ve probably already been asked that question… and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Deemed by many users as th...
Dec 15, 2023•38 min•Ep. 605
How can global brands cultivate a strong sense of community that keeps their audience interested and engaged on social? We ask Anthony Yepez, Associate Director, Social Media at Orangetheory Fitness, as he returns to chat with us on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sustaining a strong community spirit across a global company is not an easy feat. Especia...
Dec 08, 2023•34 min•Ep. 604
Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But where do you start? Hear top tips from Jonathan Hatch, Talent Brand Program Manager at Zoom, on Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Sharing the personal stories behind your brand can empower your employees, build audience conn...
Dec 01, 2023•36 min•Ep. 603
We welcome Anthony Yepez and Mariya Spektor onto our second episode of Social Pros Unfiltered to discuss the hottest topics on social. Hear their thoughts on working with influencers, jumping on trends, and how social pros should respond to cancel culture. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! ICUC Full Episode Details Trend-hopping is super common on social, but is jumping on trending content the best way ...
Nov 24, 2023•47 min•Ep. 602
Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details If you want your creative team to hit it out of the park, then you’ve got to foster a healthy env...
Nov 17, 2023•38 min•Ep. 601
It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on the show to share insights on the biggest platforms, the greatest changes in social and so much more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details When we published episode one of Social Pros, we h...
Nov 10, 2023•52 min•Ep. 600
Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details Many so...
Nov 03, 2023•36 min•Ep. 599
How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ...
Oct 27, 2023•38 min•Ep. 598
There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat...
Oct 20, 2023•45 min•Ep. 597
What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often...
Oct 13, 2023•34 min•Ep. 596
If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content. Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details What’s Delta Vacations’ formula for social media success? It ...
Oct 06, 2023•33 min•Ep. 595
Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC Full Episode Details It’s been a dramatic year in soci...
Sep 29, 2023•49 min•Ep. 594
How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Marvel is a global ph...
Sep 22, 2023•32 min•Ep. 593
Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details TikTok has changed how we think abou...
Sep 15, 2023•43 min•Ep. 592
We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC We all know how fast-paced social media is. It simply does not sleep. There are many brands out there whose so...
Sep 08, 2023•32 min•Ep. 591
Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! ...
Sep 01, 2023•38 min•Ep. 590
If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With new platforms popping up, ever-changing trends, and a mass of...
Aug 25, 2023•33 min•Ep. 589
