Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps

There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all. 

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• ICUC 

Full Episode Details  

lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat. 

That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community. 

We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities. 

In This Episode: 

• 3:13 – Ravi’s role at lululemon 

• 6:31 – Representing the lululemon community on social 

• 13:41 – Translating brand purpose to different channels 

• 21:31 – Utilizing platforms correctly 

• 23:43 – How lululemon work with ambassadors 

• 36:44 – Ravi’s top tips for social pros 

Resources 

• Schedule a consultation with ICUC 

• Grab your free Social Media Audit Bundle 

• Connect with Ravi on LinkedIn 

• Visit Ravi’s website 

Visit SocialPros.com for more insights from your favorite social media marketers.