Social Pros Unfiltered: National Podcast Day Special
Episode description
Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros.
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Full Episode Details
It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.
Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert.
They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement.
Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued.
In This Episode:
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1:27 – Is Threads dead?
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5:23 – How the launch of Reels differed from Threads
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8:48 – Twitter’s rebranding to X and how it’s changed since
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13:42 – What it’s like managing client content on Twitter
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15:48 – What social pros can do about the rise of AI in social
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21:10 – Where AI gets it right and wrong
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27:09 – Is social media work still undervalued?
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33:05 – What people need to know about social pros
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35:34 – Where social media should sit in an organization
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46:20 – Why measurement must be front and central
Resources
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