How do you go about finding your target audience online? Well, first you have to know what a target audience is and why it’s important. A target audience is a group of people, usually defined by location, age, gender, and income. This group makes up the ideal customer or consumer of your product. So if you’re writing a blog about high school dating problems, a group of men aged 35-60 is probably not the group you want to target. Listen to this episode to find out about three tips can help you fi...
Nov 09, 2020•8 min•Ep 19•Transcript available on Metacast Social media is taking over by storm. It’s evolved from instant messaging with the AOL platform, to something much more immersive. Instagram has grown to be one of the most popular social media platforms ever by hosting over 1 billion users worldwide per month . If you’re not marketing your business on Instagram, you’re missing out big time! Marketing on social media is a creative and fun way to get your product in front of a huge crowd. Need some social media marketing tips? Keep listening for ...
Nov 02, 2020•8 min•Ep 18•Transcript available on Metacast Do you have a Facebook group for your business? Facebook groups can be a very powerful marketing tool that can help you attract new customers and engage with your current audience and provide them with exclusive content, education, community, and support. You are probably wondering how you can use Facebook groups to help grow your business on social media. Create a Facebook group to reward your customers & make them feel special, educate them, give them special promotions. There is so much th...
Oct 26, 2020•7 min•Ep 17•Transcript available on Metacast I understand that when you are running your business, it can sometimes be impossible to find the time to be active on every single social media platform. out there. The good thing is, you don’t have to be on every single social media platform to be successful. You should narrow it down to only a few platforms especially if you are just starting out on social media. This will allow you to really focus and obtain the best results. The good news is that in this episode I am sharing some tips to det...
Oct 19, 2020•10 min•Ep 16•Transcript available on Metacast Instagram Reels is the latest social media craze! If you haven’t heard about Instagram Reels we chat in this episode about what they are and why you should use them to grow your business online. Instagram reels are 15-second clips within Instagram where you can add also add many effects like music and text. Instagram Reels seem oddly similar to Tik Tok which may be eventually banned from the US so now is a great time to learn more about Reels and how they can help your business grow online so ta...
Oct 12, 2020•8 min•Ep 15•Transcript available on Metacast You spend hours developing content for your business, so why not maximize the reach and effect it has on consumers? There is a method known as repurposing your content that will allow you to use the same content to reach different people in different ways. Repurposing is a neat tool because you can create more content more efficiently and you can reach new audiences. Check out three ways that you can start repurposing content today! If you loved this episode please leave me a rating and review! ...
Oct 05, 2020•8 min•Ep 14•Transcript available on Metacast There are a lot of small businesses that are not on Instagram. They either don't want to take the time to learn the platform or, they don't think that it will help them improve their business online. The truth is Instagram can help your small business thrive and succeed online. So let’s talk about some ways you can use Instagram for your small business to effectively engage with your target audience online and also get results from your social media marketing. Listen to learn some tips to help ...
Sep 28, 2020•7 min•Ep 13•Transcript available on Metacast Stop stressing over followers. If you let go of one thing this year, please let it be focusing on your follower count every time you log into your social media accounts. We would be rich if we received money for every time we heard someone say “I want to grow my following on social media.” The correlation between follower count and success is one that many people believe to be true. I feel that there is no connection between how many followers a brand or person has on social media and their succ...
Sep 21, 2020•7 min•Ep 12•Transcript available on Metacast Why should you hire a social media manager for your business? Let's start by defining what a social media manager is. A social media manager is in charge of representing your company across your social channels. Social media managers implement social media strategies that will bring you more followers and engagement and also helps to build brand awareness over time. They also respond to comments, compile campaigns, and help you create content. Social media managers are experts that provide organ...
Sep 14, 2020•9 min•Ep 11•Transcript available on Metacast Social media marketing is always growing and evolving. It is a great way to promote your business and also a great way to interact with the audience. Social Media helps businesses reach their target market, engage with their audience, and also promote products and services online to drive sales and leads. Did you know that 98% of digital consumers are using Social Media and that 71% of small businesses use Social Media? Despite all the great things, social media can do to help your business. The...
Sep 07, 2020•14 min•Ep 10•Transcript available on Metacast The power of storytelling is not new, but something that so many businesses fail to realize and understand in the marketing of their products and services. The thing that connects us all together is storytelling. No matter what your business is or what your profession is, you have a story to tell. When information is communicated via story form people will relate better to it and remember it. Storytelling has the ability to spark people’s emotions, it can be excitement, happiness, trust, and eve...
Aug 31, 2020•8 min•Ep 9•Transcript available on Metacast Are you trying to understand the Instagram algorithm? Me too, me too. It seems like every single day, Instagram has changed something with the algorithm, and I am trying to figure out how to understand it; lol, this is why I always subscribe to the latest news on social media to help me better understand the changes. I am not going to lie to you, Instagram is my absolute favorite social media platform, and I do spend a lot of time on it especially when I am trying to figure out best practices to...
Aug 24, 2020•18 min•Ep 8•Transcript available on Metacast Social media and SEO can go hand in hand. In this episode, we interview Charlene McCraney the #SEOQUEEN! Make sure you have your pens and papers ready because she drops so many gems in this episode. Charlene McCraney is a blogging coach and SEO strategist that teaches bloggers and service-based business owners how to increase traffic to their websites with SEO led content in order to grow their business & monetize their passion. In her 5 plus years of blogging, she has been able to generate cons...
Aug 17, 2020•30 min•Ep 7•Transcript available on Metacast Did you know that Instagram has over 3 billion users daily? Yes, 3 BILLION with a B, wow that’s a lot of people online. Since Instagram was created in 2010, businesses, brands, social media influencers, and celebrities and entrepreneurs have taken advantage of Instagram to engage with their target audiences. Based on a recent study about Instagram, shows that Instagram has more engagement than other social media platform. It also says that Instagram is seeing 15x more engagement than Facebook an...
Aug 10, 2020•11 min•Ep 6•Transcript available on Metacast As we know standing out from the crowd on social media is a challenge for many business owners and entrepreneurs. Choosing the best platforms to reach your audience can be tricky but with the proper strategy, your business will thrive on social media. What is Visual Marketing? Visual marketing is defined as the process of using photos, graphics, videos, and other visual content to market your product or service. This can be via social media and other marketing efforts. When consumers process inf...
Jul 27, 2020•13 min•Ep 5•Transcript available on Metacast There is so much noise out on social media right now and it may seem hard to get your message across, but there are ways to do so to gain your ideal audience and client. Brand messaging is the way your brand communicates its unique value proposition and personality through its verbal and nonverbal messaging. Your messaging should inspire and motivate them, in turn making them want to buy from you. Your business’ brand persona and messaging are far more than just a cute logo or how your website l...
Jun 14, 2020•9 min•Ep 4•Transcript available on Metacast Is content at the core of your marketing strategy? It should be if it isn’t. Content marketing is a strategic and long term strategy that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. This will ultimately drive profitable customer action. Content marketing uses content in a variety of ways to help you build relationships with your audience and customers, improve engagement, and also improve brand awareness. Th...
Jun 14, 2020•13 min•Ep 3•Transcript available on Metacast In order for your business to thrive on social media, you need to have goals set in place. Goal setting helps to increase your likelihood of success on social media. I am always so surprised when businesses or entrepreneurs tell me they have no social media goals. When we work with our clients, we work on creating an online social media strategy. The first question we always ask is “what are you looking to achieve with social media?” It's so easy to jump on the latest social media network withou...
Jun 14, 2020•9 min•Ep 2•Transcript available on Metacast Is your business on social media? Well, it should be! 90% of marketers say that social media has increased their business exposure. That should be enough information for your brand or business to begin to implement a social media plan. Using social media as a marketing tool can help you grow your brand and help your brand or business to increase revenue. Not having an active social media account is like listening to your music on your iPod while everyone else is listening to music on their iPhon...
Jun 14, 2020•14 min•Ep 1•Transcript available on Metacast 
