Episode description
As we know standing out from the crowd on social media is a challenge for many business owners and entrepreneurs. Choosing the best platforms to reach your audience can be tricky but with the proper strategy, your business will thrive on social media.
What is Visual Marketing?
Visual marketing is defined as the process of using photos, graphics, videos, and other visual content to market your product or service. This can be via social media and other marketing efforts.
When consumers process information that is paired with relevant images, they retain 65% of that information three days later.
Social media marketing goes far beyond just posting photos occasionally to social media. A successful social media strategy will focus on content that is relevant and that is branded and also delivered on a consistent basis. Visually the right graphics on social media can help to reinforce the topics you speak about online. When you create a signature and visual style for your brand on social media you will continue to grab your audience’s attention. When your audience sees your brand visually it will help grow their familiarity with your brand and also create trust over the long term.