Episode description
The power of storytelling is not new, but something that so many businesses fail to realize and understand in the marketing of their products and services. The thing that connects us all together is storytelling. No matter what your business is or what your profession is, you have a story to tell.
When information is communicated via story form people will relate better to it and remember it. Storytelling has the ability to spark people’s emotions, it can be excitement, happiness, trust, and even sadness. We all know that brand storytelling is not something new. Businesses have used storytelling for years to evoke the emotions of customers. Social media has made it even easier for you to use the platforms provided to share your brand’s story.
Take a listen!