Episode description
In order for your business to thrive on social media, you need to have goals set in place. Goal setting helps to increase your likelihood of success on social media.
I am always so surprised when businesses or entrepreneurs tell me they have no social media goals. When we work with our clients, we work on creating an online social media strategy. The first question we always ask is “what are you looking to achieve with social media?” It's so easy to jump on the latest social media network without giving any thought to what goals you want to achieve on the platform.
You cant have a strategy without goals
Without goals for your business on social media, it’s hard to measure how well your social media strategy is performing. Clear goals help your social media strategy move forward. Social media goals also help serve as metrics when it comes to measuring your business's progress on social media.
Today's episode is all about creating SMART goals and succeeding on social media!