SEO Podcast | SEO.co Search Engine Optimization Podcast - podcast cover

SEO Podcast | SEO.co Search Engine Optimization Podcast

Timothy Carterseo.co
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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Episodes

#851 Aurora Software Development Services

Aurora Web Design & Development Company is a one-stop solution for Website Design, Development, Hosting, and all related services. We have our own team of developers, designers, and other professionals who are experts in their respective fields. Our team of talented individuals will take care of all aspects of your project, from concept to completion. We provide a free consultation before hiring any professional so that you can evaluate our service and decide if we are the right fit for your...

Nov 06, 20225 min

#850 Atlanta SEO Services

With a team of highly qualified and experienced professionals who will help you get your website noticed in the search engine results. We know how important an online presence is for businesses, so we make sure that your website gets top rankings. Our goal is to provide our clients with a better understanding of the online world and help them achieve success through digital marketing campaigns. We take pride in being able to deliver results that exceed your expectations. As an established local ...

Nov 05, 20227 min

#849 Atlanta Software Development Services

Atlanta Website Design Company is a full-service web development and design agency based in Atlanta, GA. We provide high-quality websites that are responsive and mobile-friendly, work across all major desktop and mobile platforms, and look great on any device. Our team of dedicated developers and designers have over 20 years of experience in the industry and can help you take your business to the next level. Our main goal is to help our clients achieve their goals by providing them with unique, ...

Nov 05, 20225 min

#848 Arlington SEO Services

Our team of highly skilled professionals has the knowledge and expertise to make your website rank on the first page of Google's search engine results page. Our professional team will help you rank higher for specific keywords so you can get more traffic from Google and other search engines. We are proud to say that we have gained a lot of experience in this field. We help businesses grow through effective search engine optimization, web development, and digital advertising. It’s our goal to hel...

Nov 04, 20227 min

#847 Arlington Software Development Services

Website Development in Arlington, Texas is a one-stop source for everything website and e-commerce. We specialize in custom web design, web design templates, search engine optimization, social media marketing, and more. Arlington Web Design & Development Company Arlington Website Design understands that budgets require creative solutions and works to develop a solution that is right for you. A great website is your online storefront, highlighting the best of your organization, products, or s...

Nov 04, 20225 min

#846 Anchorage SEO Services

Anchorage SEO Services is a premier Anchorage web design and social media marketing agency with a focus on local search engine optimization and content marketing. We specialize in the creation of innovative websites that are built to rank higher in the search engines while providing you with the tools to drive more traffic and sales. Our team of experts is committed to delivering personalized results that exceed your expectations. We offer comprehensive online marketing services that can help yo...

Nov 03, 20227 min

#845 Anchorage Software Development Services

At Anchorage Website Design Company, we're dedicated to helping small businesses grow by providing them with the best web design services in Anchorage and the surrounding area. A great website design is a key part of your business's success, and it can be hard to know where to start. We're here to help. We put our clients first, designing websites that are easy-to-use and look great! Our web designers will take the time to understand your business and what you need from a website, then design a ...

Nov 03, 20226 min

#844 Anaheim SEO Services

At Anaheim SEO Agency, we're here to help you make your business stand out from the crowd. We pride ourselves on our ability to provide high-quality, affordable services that will help you grow your business and increase revenue. We do this by working closely with our clients, giving them the tools they need to get the most out of their online presence. The Anaheim SEO Agency works with both small and large companies; we believe in a level playing field in which no company is left behind. Our go...

Nov 02, 20227 min

#843 Anaheim Software Development Services

Anaheim Website Design is dedicated to providing you with the best web design services in CA. We believe that your website is one of the most important tools you have as a business owner. It's your digital face, and it should reflect who you are, what you do, and how you do it. Our goal is to help you build an online marketing presence that will not only attract new clients but keep current ones coming back for more. When you're looking for a website design company, you want a company that can h...

Nov 02, 20226 min

#841: Albuquerque Software Development Services

As a software development company, we understand the importance of delivering high-quality products and services. We have been in this business for years, and our team consists of talented and experienced professionals who are experts at their work. Our dedicated team will work with you to create a custom solution that fits your needs, budget, and schedule. We offer a wide range of services, including web design and development, custom software development, mobile app development and more. Our A...

Nov 01, 20225 min

#840: 20+ eCommerce Industry Statistics in 7 Charts

The eCommerce industry is one of the fastest-growing industries in the United States. An estimated 20% of retail sales will be online this year, up from 7.6% five years prior. Amazon's share of the overall pie continues to grow, with Walmart lagging behind at 7%. The number of US e-commerce companies is expected to rise 18.4% per year on average to 176,505. Consumers are using their mobile internet connections to purchase items on the go. The threat of regulation may hamper sales, and heightened...

Oct 31, 20225 min

#839: The Pros and Cons of an In-House SEO vs. an SEO Agency

If you're running an SEO campaign, chances are you'll need someone to help you do it. You can hire an in-house SEO expert or outsource your work with an agency. There are pros and cons to both options, just like any other option. Having an in-house SEO also means hosting more SEO-related collaboration within your organization. A full-time salary for an experienced guru could easily be more than $3,000 a month. Consider all the costs and benefits thoroughly before making a decision. The disadvant...

Oct 28, 20227 min

#838: Outsourced Link Building: Pros & Cons of Backlink Outsourcing Episode 3

Link building agencies offer a standard contract, but you should negotiate some elements of this contract. Consider these factors: Discounts and favors may be offered in return for being a loyal client. It's important to examine the length or duration of the contract. You may be required to sign an NDA if you're utilizing a white-label solution. Most link builders will disclose these terms proactively, but it doesn't hurt to check first. Link building is best suited as part of a multifaceted, in...

Oct 27, 202213 min

#837: Outsourced Link Building: Pros & Cons of Backlink Outsourcing Episode 2

If an agency uses bots to publish links across the web, you should stay away from them. Link directories and bookmarking sites are low-quality, so Google doesn't take them seriously. Link-building agencies work better when they know what your clients' goals are. Knowing what else has been going on—both past and present—is useful for tailoring the campaign. Too often, marketing agencies make the assumption that they know everything there is to know about their clients. Each of your clients will h...

Oct 26, 202213 min

#836: Outsourced Link Building: Pros & Cons of Backlink Outsourcing Episode 1

Link building is important if you want to rank higher in search engines. Google ranks websites and pages based on their level of trustworthiness, or "authority". The number and quality of links pointed at your website (and individual pages) is a huge factor. Outsourcing your link building will add more resources regardless of the existing size of your team. You will be able to scale more quickly by outsourcing your backlink acquisition. By outsourcing, you'll probably get one or more of the foll...

Oct 25, 202213 min

#835: White Label Link Building: Pros & Cons of of Private Label Backlink Services

Joining a white label reseller program could be the best decision your digital marketing firm has ever made. Even the best white-label link-building agencies have their proverbial warts. What are the pros and cons of hiring a link-building agency to fulfill your client orders? Link building refers to any process designed to help you get more links pointing to your site. There are only two legitimate avenues to build links, and both rely on content. High-quality writing can work wonders for your ...

Oct 24, 202212 min

#834: 77 Link Building Strategies for SEO in 2022 Episode 3

Video interviews, video news, and video lists can all be powerful for generating link-generating links. The idea is to work with external publishers of sites with high domain authority. If you want to become a professional guest blogger, you need to build a good enough reputation and a strong enough portfolio. These strategies can help you gain access to top-tier publishers through word-of-mouth. Prioritize the needs of your target publisher's readership above your own. Editors are typically ver...

Oct 21, 202211 min

#833: 77 Link Building Strategies for SEO in 2022 Episode 2

When you build links, you not only generate domain authority for your entire site but also page authority for individual pages. Prioritize building links to your best onsite pages. Monitor (and mimic) your competitors' link-building strategies. You can learn a lot by observing and mimicking their strategies. Be wary of link schemes and link-building companies. Link building agencies understand the nuances of the strategy and make content, link quality, and long-term relationships their prioritie...

Oct 20, 202211 min

#832: 77 Link Building Strategies for SEO in 2022 Episode 1

Link-building strategies are meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic from people clicking the links. In this post, we examine the 77 link-building strategies most likely to help you boost the visibility of your website in the SERPs. Direct link building requires you to build links that are actually valuable to web users. Google penalizes sites that link to themselves in an attempt to manipulate their rank. One high-quality ...

Oct 19, 202211 min

#831: SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO Episode 3

Descriptions are secondary ways of describing your pages. Alt-text is specific to images and is important for both search engines and visitors. Google makes it easy to scan your site for crawl and 404 errors. You can also correct 404 errors by restoring pages that were deleted or by creating a 301 redirect. Broken or "dead" links might be internal or external. Duplicate content is an often misunderstood technical error. It's usually due to a single page of content indexed with multiple URLs. Goo...

Oct 18, 202210 min

#830: SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO Episode 2

Images are some of the biggest content files you'll have on your site, so you'll need to make sure they're optimized. Mobile optimization is a broad category that includes both technical and non-technical elements. Mobile sites are designed to load and display content in a way that works well for mobile users. There are a few criteria that determine whether a site is "optimized" for mobile. These include content readability, size and clarity, and image and video visibility. If you're not sure if...

Oct 17, 202212 min

#829: SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO Episode 1

SEO is the process of making your site more visible, more authoritative, and easier for Google's web crawlers to understand. There are three main areas of optimization: on-site, off-site, and content marketing. I'll cover most of the "technical" elements that you'll need to consider for your campaign. Google uses automated bots to continually search the web for new page entries. There are three main approaches you can take for search indexing. In the passive approach, you'll simply wait for Goog...

Oct 14, 202211 min

#828: How to Generate, Manage and Close Top-of-Funnel Leads

It's rare that you'll engage with a customer who is ready to buy the first time they hear about your product. Almost every lead starts as a TOFL, or top-of-the-funnel lead. Learning how to generate and manage these leads can accelerate your results. 5 Tips for Generating Top-of-Funnel Leads (TOFL) To generate TOFL, you need lots of quality content to generate awareness and nurture people into leads. Examples of high-value, actionable content include How-to articles, research and data reports, co...

Oct 13, 202214 min

#827: Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google Episode 2

The Disavow Links tool can help you weed out problematic links before they impact your rankings. Conduct a backlink profile analysis using a link checker tool to see where your links are coming from. You can disavow links with Google's Disavow Links tool. You'll need to create a list of all the links you want to disavow. Make a polite but firm request to the webmaster to remove the link and wait to hear a response. The maximum file size is 100,000 lines. It can't be more than 2 MB – but you shou...

Oct 12, 20227 min

#826: Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google Episode 1

Backlinks are links on external domains that point to your site. They're relevant for search engine optimization because they're important for calculating a website's trustworthiness, or "authority." A bad backlink can have the opposite effect, damaging your reputation and lowering your rankings in search results. Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This in...

Oct 11, 20229 min

#825: Should You Be Using a Private Blog Network (PBN) for Link Building in 2022? Episode 2

Most PBNs rely on a network of different sites, multiplying the costs for each new development. You can increase your return by making your node sites serve multiple functions. For example, you could turn each node into a revenue-generating machine in its own right. If you're able to manage a PBN in a sustainable, valuable way, you'll enjoy several benefits. PBNs are notoriously difficult to implement in a way that yields a positive R.E.O. Not all businesses will benefit from one, but they can s...

Oct 10, 20227 min

#824: Should You Be Using a Private Blog Network (PBN) for Link Building in 2022? Episode 1

A private blog network is a collection of individual, distinct websites owned by a single person or organization. It allows you to forgo conventional link-building strategies, which require patience and attention to quality. PBNs can also be used as avenues for revenue generation and tightly interlink with each other. S.E.O's "Spidey sense" might tingle when reading a description of how Page Building Bins (PBNs) work. PBNs exist in a kind of "gray hat" territory, but there are ways to make them ...

Oct 07, 202211 min

#823: Why Isn’t My Business Showing Up in Google Local Search?

If you're not appearing in local search results, or not appearing at all, it can seriously impact your business. Google is very stringent in its listing guidelines, so you must follow them to the letter. Getting listed can be a bit of a process, but it's easy to fix if you follow instructions. Some business models are ineligible for a listing, including those that don't make in-person contact with customers. It's low-tech, I know, but it's Google's way of asking business owners to prove they are...

Oct 06, 20228 min

#822: How to Use Fake News to Your Advantage in SEO

Fake news is often intentionally misleading articles with inaccurate facts, missing details, and other flaws. Despite this, they're presented as factually accurate and have tremendous destructive power. Fake news first came to light in the aftermath of the 2016 Presidential election. Can you use fake news to your advantage in some way? There is a debate as to how much responsibility should be taken by Google, Facebook, and other tech giants to control fake news. Google's motivation for filtering...

Oct 05, 202214 min

#821: Business-to-Business (B2B) Marketing Guide Episode 2

Email marketing is still one of the preferred methods of B2B marketing. Consider some of the following best practices to ensure you're winning with your email marketing strategy: Play the long game, keep it educational, and invest in email campaigns that drip on prospects for several weeks or months. Have a clear USP and be consistent – both in messaging and timing. Certain types of content perform better at certain stages of the buyer's journey than others. Focus on the customer. Stop focusing ...

Oct 04, 20226 min
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