Business-to-business marketing is one of two major types of marketing. Successful B2B marketing involves a combination of strategies, mediums, and channels. It combines both digital and traditional marketing tools with the ultimate goal of maximizing exposure and driving engagement and conversions. B2C marketing targets the needs, challenges, and interests of individual consumers. The B2B buyer's journey rarely plays out in a predictable, linear fashion. Understanding what it looks like will hel...
Oct 03, 2022•10 min
SEO involves many separate components, including good content creators, who demand an understandably high hourly rate. Even for an experienced writer, this could take hours of work per post. If you're outsourcing multiple posts per month (or per week), that can add up quickly. Link building with offsite content is even more time-intensive. Some link-building agencies' relationships with top publishers have taken years to blossom. If a guest post gets rejected by a publisher, they'll replace it o...
Sep 30, 2022•10 min
Google produces a separate set of results at the top of the SERPs for local searches. These results are managed by a completely separate team within Google. Our local SEO guide offers an extensive overview of the ins and outs of local search engine optimization. It is available as a PDF or as a download from the link below. In 2016, local results will be more important to users than ever. If you don't have a local SEO strategy, you'll miss out on a ton of traffic. When implemented properly, loca...
Sep 29, 2022•6 min
The Google Sandbox is a hypothetical effect that applies to new websites. It prevents them from ranking in top search results, even if they have high-quality backlinks. There are theories that the sandbox effect is stronger or exclusively reserved for highly competitive keywords and phrases. Is the Google Sandbox penalty real? The term was coined by the community, and most authorities from Google either remain silent or deny the existence of this effect. Google's John Mueller suggests that it co...
Sep 28, 2022•14 min
SEO entails numerous working components, including, but not limited to, site design and structure. creation of original content, and management of social media. website monitoring and regular audits. By working with an agency, you can gain access to a full team of experts. There are a handful of sure-fire signs that you'll need an SEO agency. Most agencies fully report their efforts and are flexible enough to accommodate special requests. If you don't know the right tools, or if you're overwhelm...
Sep 27, 2022•9 min
Organic search accounts for up to 53.3 percent of all web traffic. Organic traffic is one of the most valuable channels to capitalize on. There are industry-agnostic ways to grow organic traffic, and we cover how in our guide to content marketing. If your site has a 2% conversion rate and your average sale price is $150, increasing your organic traffic will increase your total revenue. Organic traffic is especially relevant for two main reasons: It's relevant, and it's (somewhat) within your con...
Sep 26, 2022•14 min
This means you'll need to create a short article that provides value to your visitors. It doesn't have to be lengthy; it's the quality of the content that counts. Having a Google Business listing for each of your locations will greatly improve your chances of getting traffic. Linking to your local listings from your location landing pages will help your site build authority in the search engines. Building authority helps your website rank as well as your SEO. If you sell wool socks in Alaska, yo...
Sep 23, 2022•6 min
Running an effective search engine optimization (SEO) campaign necessitates the creation of content and the subsequent ranking of that content in search engines. A location landing page is a single page on your website with content specifically tailored to represent one of your physical locations. Using location landing pages will boost your SEO power exponentially. Location landing pages help you bypass highly competitive general search terms. Google favors location landing pages in local searc...
Sep 22, 2022•13 min
If you're asking users for something valuable (like money or personal information), you'll need to give them some flexibility when it comes to options. For example, many of your forms should be listed as optional to fill out. There are many angles to take with integrating social media into your landing page. If you don't have any concrete evidence or numbers to back up what you're selling, people may be less convinced that it's worth their time or money. Your landing page is designed to serve as...
Sep 21, 2022•7 min
If your call-to-action (CTA) isn't obvious, it could be the root cause of poor conversion rates. There are too many distractions on your landing page, which can hinder conversions. Consider eliminating these distractions if you want to see a better conversion rate. If your landing page is too similar to other competitors' pages, it may hurt more than help. Be sure to show off what makes your brand—and your offer—unique. If you try too hard to sell to your visitors, your site could come across as...
Sep 20, 2022•12 min
Landing pages provide destinations, a focal point for conversion, and an opportunity for segmentation. There are 50 possible reasons why your landing page isn't working, with landing page optimization solutions for each. How do you find out why? Run multiple tests on multiple browsers and devices to make sure your functionality is intuitive and responsive. Mobile SEO is a critical feature for your landing page, just like your main website. If your form fields aren't working properly, your visito...
Sep 19, 2022•14 min
A virtual private network (VPN) is an encrypted tunnel between your computer and a remote server. When you use a VPN as an SEO tool, you'll get access to accurate organic search results from around the world. This means you'll see how your site ranks on the search engine results pages (SERPs). You can't use your real IP address to see how your web pages are ranked in other countries. Using a VPN is the only way to get an accurate view of international SERP rankings. Use a different browser or go...
Sep 16, 2022•12 min
Google hates duplicate content on the internet. Too many webmasters think they can get away with this kind of over-optimization. Posting great content on a regular basis is important, but remember, it's better to have a smaller number of better blogs than a larger number of weak ones. If you over-optimize a guest post with too many links pointing back to your site, you could get penalized. Use the rel=nofollow tag to mask the existence of your links to search engine algorithms while preserving t...
Sep 15, 2022•7 min
Search engine optimization (SEO) plays a key role in a successful website. SEO is designed to improve search rankings and generate more organic visibility for key search terms. Many webmasters make the mistake of over-optimizing their sites, and this guide shows you how to avoid it. If you implement the wrong SEO principles and/or over-optimize your website, you may actually generate diminishing returns. Take the time to understand the difference between good and bad SEO and you'll increase your...
Sep 14, 2022•9 min
Some firms specialize in content marketing, while others exclusively deal in backlink building. SEO firms that advertise themselves as extremely cheap generally deal in poor practices such as spamming backlinks or writing low-quality keyword-stuffed content. You want to find a firm that's easy to work with and one that has your client's best interests at heart. If you're looking for an SEO agency to work with, make sure all of your expectations and goals are clear in the beginning. Consider whet...
Sep 13, 2022•7 min
Every SEO firm is unique in terms of service, experience, and price. It's important to understand why outsourcing is beneficial and what types of firms tend to see the most success. We'll help you understand the main motivations for outsourcing your client's SEO. Outsourcing your blog writing or link-building work isn't always the best option. Before you choose a firm, you should know why you're looking for one in the first place. Here are some critical questions to ask yourself before you decid...
Sep 12, 2022•12 min
There are several content automation platforms available. With a handful of clicks, you can theoretically set your social media profiles to run on autopilot. It's a form of protection against taking time off, becoming busy with other tasks, and even forgetting about posting. There are some real disadvantages to plotting out your content in advance. If you use an analytics-based scheduling platform, you can schedule your posts in advance. This automation also allows you to make posts with perfect...
Sep 09, 2022•9 min
Blog comments are a free resource, so use them as often as you can to start building your reputation. Blog comments can increase traffic to your site or to whatever page or profile you end up linking to. They can also increase your site's rank in major search engines like Google. As you guest blog more frequently, you'll have more opportunities to extend your potential reach. The improved reputation you'll enjoy as a member of multiple interrelated communities is a gateway that will lead to incr...
Sep 08, 2022•8 min
The agency-client partnership has become a necessity. What is each side's responsibility to ensure a successful SEO campaign? Agencies are at the forefront of the SEO industry and should know the latest trends. The importance of a strong social media campaign is higher than ever. Companies need to provide direction for their clients' content marketing efforts. Agencies don't have the time, resources, or desire to learn everything about each client's industry. Clients need to educate their SEO ag...
Sep 07, 2022•8 min
Co-citation isn't exactly new, but its latest iteration and the attendant changes that it introduces to the SEO world are pretty big deals. The term "co-occurrence" is used by some SEOs to describe how keyword phrase association across sites can impact search engine results. Co-citation is an additional SEO reality of which we must be aware. Google awards high rankings to sites that are devoid of the classic SEO signals. Co-Citation resists cut-and-dried explanations of how exactly it works beca...
Sep 06, 2022•9 min
There is a big difference between startup SEO and enterprise SEO. Startup websites simply don't have the history to compete. Unless a startup has acquired an existing site with an aged backlink profile, established brands will have thousands more earned and promoted backlinks. If your startup isn't creating meaningful content for customers via online search, you will still be playing catch-up. Amazon's early launch included listings for some 2 million+ titles, searchable by title, description, a...
Sep 05, 2022•10 min
Author bio links can either help or hurt your SEO. Author bio links are helpful if the site is large enough and generates enough traffic. Leaving a comment on Joe-Bob's Baloney Blog is probably not so much. Google's new Penguin protocol examines sites based on keywords. You should have a good mix of high-end content, keywords, and links out and back. If you want people to be more interested in the author than the article, limit the links in the text. There is no black-or-white "best" answer to w...
Sep 02, 2022•8 min
A lot of webmasters have noticed how many new SEO hosts have sprouted up recently. However, it's important to take a deeper look and see what is really going on. An SEO web hosting company cannot control how any website will rank in the search engines. Many SEO web hosts talk about a unique IP address. There is no doubt that search engines look at the IP address a website is hosted on. A webmaster can host his or her website on a regular web host, and its potential to rank highly in the major se...
Sep 01, 2022•8 min
Bing processes 13.7 billion monthly PC searches (or roughly 317,600 searches every minute). Some analysts believe it's just a matter of time before Bing overtakes Google. Bing is the default search engine for Apple's Siri, Amazon's Alexa, and Microsoft's Cortana. Bing seems to prefer that each page of your site should contain no more than two keywords. Optimize your site for one main keyword and use another one as a secondary keyword. Site Speed (Page Load Time, or PLT) is something they clearly...
Aug 31, 2022•12 min
SEO is the process of improving the online visibility of a website in a search engine's organic section. It requires significant chunks of time and consistent labor to achieve a first-page ranking on Google. Hiring an SEO agency will save you time and money and will ensure you compete well. It's crucial to learn how much experience a prospective SEO firm has. Every business has very specific goals and needs. A good provider should be able to give you a general sense of the techniques that will b...
Aug 30, 2022•7 min
sing old black-hat strategies will not just guarantee that you get heavily penalized. You will also be wasting your precious time and resources. Black-hat SEO tactics include link buying, keyword stuffing, and text-based copyediting. These tactics can spell doom for your business. The goal of keyword stuffing is to place as many exact-match keywords as possible throughout the content to make it look very relevant to the search. Search engines are becoming smarter by transitioning to latent seman...
Aug 29, 2022•7 min
Rich snippets are the bits of information that appear alongside major entries in Google's (and other search engines') SERPs. Rich snippets are a form of structured data used by crawlers to understand and categorize your site while using bits of that information to aid searchers in finding their intended destinations. Rich snippets are highly important for attracting more links (instead of manually building links) and clicks from your search rankings. When you include rich snippets instead of lea...
Aug 26, 2022•7 min
#793: On-Screen Pop-Ups: Annoying, But Are They Effective? Episode 3 Using a pop-up to encourage visitors to connect to your live chat is smart, but only on contact pages. The call-to-action (CTA) is a phrase that inspires visitors to take your desired action. It's easy to create a CTA, but you need something that will inspire your visitors. The key is to create the most enticing, irresistible offer you can craft. Harlan Kilstein is one of the only A-list copywriters who includes NLP in their co...
Aug 25, 2022•7 min
Visitors will know if they're in the right place even if they can't read your content. Pop-ups convert more than static sign-up forms, plain and simple. Pop-ups put your offer directly in front of your visitors, while a static form must be noticed to be effective. The average conversion rate for a well-designed pop-up is around 3%, but don't let that fool you. Images can be used to increase conversions across all marketing channels, including pop-ups. Pop-ups with images converted 83.57% better ...
Aug 24, 2022•11 min
Pop-ups are a controversial marketing tactic. Many people find pop-ups annoying, but research shows they are highly effective. What makes a pop-up annoying? It all comes down to the way it's presented and how easily it can (or can't) be closed. It takes multiple clicks to close the pop-up. Every sign-up requirement is a barrier to your content. Full-screen pop-ups are also perceived as spammy. The typography and/or color scheme are hard on the eyes. Even the most well-intentioned pop-ups will be...
Aug 23, 2022•11 min
