Directory link building used to be a primary link-building strategy. Today's link-building services include very few, if any, backlinks from internet directories. The best backlinks have some of the following features: They are in-content and in-context. They come from relevant websites, preferably in a similar or tangential niche. Many of the paid directories took a huge hit when Google started demoting sites that are regarded as spammy link farms. Relevance trumps general directories and guest...
Aug 22, 2022•6 min
The most important factor in your content marketing program's success can be reduced to one characteristic: whether or not people want to read your material. There are some strategies you can adopt that make topic-finding missions easier and more consistent. Analyze which of your blogs have been the most successful in the past. Ask your sales reps about what types of problems your customers face. Then, generate a list of topics that address those problems directly with advice or instructions. Re...
Aug 19, 2022•8 min
They provide an opportunity to state-specific benefits received from others who have experience with the product or service. Testimonials can diminish skepticism substantially and give your business a sizable advantage over competitors without them. A case study proved that A/B testing customer testimonials increased sales by 34 percent. If you're using testimonials to promote your products or services, it's important to be compliant with the law. The U.S. Small Business Administration offers ti...
Aug 18, 2022•8 min
Given time and resources, almost anyone can learn how to do-it-yourself SEO. There are pros and cons to doing it yourself. Most agencies demand a minimum term for new contracts. Doing SEO yourself gives you all this flexibility, but also restricts your flexibility over the long term. You won't be as good as a writer as someone who's practiced the art for years. There's an upper limit to how much time you'll be able to put into your campaign. The lack of experience and familiarity will result in ...
Aug 17, 2022•6 min
We're entering a new era of customer communication, and adequately preparing can position your company for success. For decades, businesses have worked to turn their customer communication strategy into gigantic funnels. Today, the funnel-based system saves time and money and produces a much more efficient system. Too much has changed, both in terms of communication technology and customer needs, for this approach to remain viable. The sheer availability of technology has also created more probl...
Aug 16, 2022•7 min
Established brands have a tendency to outrank newer pages and sites on Google. This is because they are more vested, tested, and aged. Evergreen content reigns supreme: Review your old articles and make sure they are factually correct before republishing them. Older websites and pages that have historically done well should be able to continue to do well in the future. An older web page has been around longer and generally has acquired more authoritative quality backlinks directed at the page. N...
Aug 15, 2022•9 min
A/B test to make sure there is a balance between volume and quantity. Incorporate multiple designs and different lines of copy to run A/B tests once you roll out your ads. Use multi-step User Paths to Pre-Qualify Leads. Facebook ads allow you to get incredibly specific with the types of users you advertise to. As part of our website redesign, we implemented many more calls to action across our site, including an automated chatbot. Our leads from the chatbot far surpass any leads from any other s...
Aug 12, 2022•9 min
Many online marketers measure their success in terms of how many leads they generate. Low-quality leads are people who aren't interested in your product or brand. Every "weak" lead you spend time on is wasted time you could have spent on a high-quality lead. The type of content you choose can have a drastic impact on the people who eventually choose to convert. For example, if you write about basic, general topics in your industry, you'll tend to attract leads who are nearly unfamiliar with your...
Aug 11, 2022•7 min
QDF stands for "Query Deserves Freshness.” This is an algorithm that was designed by Google to reward websites with fresh content. It provides a ranking boost for sites that have updated their sites in the past 30 days and penalizes those that haven't been updated on a regular basis. Google's QDF algorithm is designed to rank websites on the first page of organic results for searches that are related to topics discussed on your site. There are many ways to use this algorithm to your advantage, a...
Aug 10, 2022•4 min
404 errors indicate a previously existing, indexed page that is currently not available. The easiest and most reliable way to find 404 errors on your site is through Google Search Console. Sometimes, a 404 error is the result of changing a URL or deleting an old page. Redirects tell users and web crawlers that the URL they're trying to access is not directly valid, but instead should lead to a different page. Google has a helpful guide for developers trying to create redirects, but I'll cover th...
Aug 09, 2022•14 min
Any company can benefit from optimizing its site and online assets for visibility in search engines. Some industries have more to gain from SEO than others due to their competitive positions, key demographics, or propensity to influence consumer searches. Here are some of the types of businesses that have the most to gain and lose by ignoring them. SEO is important because, early on, traditional advertising will do almost nothing for you. Niche companies have a huge advantage in the SEO field be...
Aug 08, 2022•9 min
We understand the importance of setting up an eCommerce store to support marketing strategies. We can work with virtually any platform, including Magento, Joomla, WordPress, Shopify, BigCommerce, and more. Our developers work closely with marketing and design teams to ensure our eCommerce solutions support our clients' marketing requirements. At Dev.co., we build custom modules and applications to help enterprise brands organize and manage their e-commerce businesses. We understand that a succes...
Aug 05, 2022•5 min
If you want to remain competitive in this crowded industry, you have to continually improve and iterate. Custom software is tailored to your business, which makes it flexible and applicable across the board. It's entirely scalable, which allows you to grow without worrying about the consequences. We understand that no two agriculture companies or farmers require the same solution. We can help you tailor the software to your specific wants, needs, objectives, and pain points. Common Agriculture S...
Aug 04, 2022•5 min
Dev.co helps medical firms improve patient care with custom software development. Our developers understand H.I.P.A.A. Data security is required by law. We'll ensure your custom software application is secure and ensure you understand how to maintain that security. The right software facilitates fast access to medical records and legal documents. Using software to automate certain tasks saves time, money, and resources. With custom telemedicine apps, patients will have more control over their ca...
Aug 03, 2022•5 min
The FinTech industry is now worth tens of billions of dollars. Outsourcing custom software development is often the best solution for FinTech companies. Elite software developers are much harder to find, and you gain access to top talent at a fraction of the price. It also comes with elements of software support, which yields invaluable peace of mind. Dev.co is one of the top software development companies for finance. We have the experience and skill to develop virtually any type or category of...
Aug 02, 2022•5 min
Dev.co is a high-tech software development team. We provide reliable, secure software that won't be an easy target for hackers. We'll find and fix bugs and design flaws to ensure clients get the best software. Dev.co has years of experience developing custom solutions for MarTech companies. Development dot com can help you build world-class email marketing software. We can create a custom application utilizing as many or as few features as you need. More info about software development for marke...
Aug 01, 2022•5 min
For small businesses, custom software development is the way to go. Off-the-shelf software can't compete with the need for rapid technological innovation. Custom software can help you scale and expand your business over time. It can also improve your communication and enhance your brand image. There are plenty of freelance software developers out there, but little in between for small businesses. Having a custom solution designed specifically for your business ensures you don't have to compromis...
Jul 29, 2022•4 min
Software Development for Education designs custom software for higher education companies. The higher education industry has undergone a significant shift over the last decade. E-learning is now commonplace in thousands of institutions around the country. As a result, the need for new and advanced software has increased. DEV.co offers a wide range of educational software development services. From e-learning platforms to self-learning management systems, we can help you get the right software fo...
Jul 28, 2022•4 min
Government entities are unique in that they have to account for a myriad of factors that private businesses don't. Intensive security requirements, extensive bidding processes, and careful vetting mean only a handful of software developers are qualified. And the ones that are must be able to offer a diverse array of solutions. DEV.co offers custom software engineering for civic, state, and federal requirements. State and local governments often need software that's able to perform functions like...
Jul 27, 2022•4 min
For startups and small businesses, generic software can be useful and cost-effective. As businesses grow, enterprise software development becomes an attractive option. Software that's designed and used for a specific purpose is far more effective than a solution that's developed with vague intentions. Enterprise software must be able to interact with the existing tech stack. A good custom software solution is developed with interconnectivity in mind. It's helpful to have additional vantage point...
Jul 26, 2022•5 min
DEV.co is a recognized leader in robotic process automation software. Our experts map out your business processes and break them down into small activities that can be automated. Machine cognizance enables you to monitor a variety of discrete tasks, but as you focus on each individual machine, they work together closely to create smarter machines. DEV dot com offers innovative and robust robotic process automation solutions. Our RPA consulting engagements will help you with all the critical aspe...
Jul 25, 2022•6 min
With the right I.O.T system, your business can operate more efficiently, generate more data, or even provide a better experience for your customers. To fully harness the benefits of a customized I.T. system, you'll need the help of an experienced I.O.T. developer. There's no one right approach, nor is there one right product for any individual I.o.T need. Good developers offer flexibility and full customization. Our development process is designed to help our clients achieve the best possible re...
Jul 22, 2022•5 min
Business intelligence is a collection of technologies and strategies used by organizations to analyze business-related data. Without a reliable system to collect and store high-quality data, your business could quickly fall behind. Building and utilizing the right business intelligence software can help you resolve these problems. Business intelligence is a collection of technologies and strategies used by organizations to analyze business-related data. Without a reliable system to collect and s...
Jul 21, 2022•5 min
With more ways of generating data than ever before, data collection, storage, and analysis can quickly become overwhelming. "Big data" is a general term for an enormous quantity of data. Data sets can eventually become so large, or so complex, that traditional processing applications simply can't handle them. DEV.co helps clients develop, acquire, or integrate the perfect big data solutions for their business. We follow a consistent process that starts with an introduction to the organization's ...
Jul 20, 2022•5 min
Online storage software typically relies on cloud storage to allow the storage, transfer, and management of digital assets. Most organizations use online storage as a way to centralize the storage of various files and data. Online storage is also focused on keeping your data as secure as possible. DEV.co helps you develop the best possible online storage solutions for your business. Our Online Storage Development Workflow includes an initial consultation, strategy, development, testing, and laun...
Jul 19, 2022•5 min
Customer relationship management software is designed to help businesses gather, store, access, and analyze information about their customers. There are hundreds of CRM platforms on the market, but it may not be in your best interest to purchase one. Instead, develop your own custom CRM solution. With a custom CRM partner, you'll get access to ongoing monitoring and updates. You'll also have control over the layout and design of your finished product. More info about customer relationship manage...
Jul 18, 2022•5 min
Enterprise resource planning software is one of the most important investments your business can make. E.R.P software helps you gather, store, access, and analyze data from a range of different business activities. It can help you analyze your productivity and cost efficiency and discover new ways to optimize your business. They'll provide you with ongoing maintenance and support, so you can get the most out of your software. E.R.P software requires periodic updating. More info about enterprise ...
Jul 15, 2022•5 min
Cybercriminals target small businesses more often than large corporations. A single data breach costs an average of $8.19 million. Many businesses don't survive a data breach in the long term. Custom cybersecurity development will protect your virtual assets and data. Cybersecurity Development Services for All Sized Businesses We'll pinpoint your specific security needs to make sure your cybersecurity budget is allocated according to your priorities. Our cyber defense experts are eager to use ad...
Jul 14, 2022•5 min
Cognitive computing is a family of different technologies designed to "think" in ways similar to the human brain. With cognitive computing, you can create better products for your customers, learn more from your organization's data, improve productivity, and refine how your business operates—it all depends on how you choose to develop it. If you want the best possible cognitive computing product, you'll need to choose the right ML/AI developer. At DEV.co, our approach to cognitive computing unfo...
Jul 13, 2022•5 min
#761: Extended Reality (AR/VR) Development Services Blockchain's potential is limited only by your imagination and the developers with whom you're working. If developed properly, the blockchain allows for higher levels of privacy, greater security, and higher productivity. It can be used in a wide variety of applications, from finance to healthcare to managing public records. Blockchain development is a complex process, so you have to work together in a collaborative partnership. Prioritize a pa...
Jul 12, 2022•5 min
