#797: SEO for Bing: A Search Engine Optimization Guide for Microsoft Bing
Episode description
Bing processes 13.7 billion monthly PC searches (or roughly 317,600 searches every minute). Some analysts believe it's just a matter of time before Bing overtakes Google. Bing is the default search engine for Apple's Siri, Amazon's Alexa, and Microsoft's Cortana. Bing seems to prefer that each page of your site should contain no more than two keywords.
Optimize your site for one main keyword and use another one as a secondary keyword. Site Speed (Page Load Time, or PLT) is something they clearly highlight. Bing algorithms place greater value on content that is no less than 300 words. Bing prefers each page to be fully optimized with the proper keywords on each page.
If you properly optimize your pages, you'll have an easy time ranking in Bing's search results. The longer your content, the better optimized it is for Bing. Bing prefers quality content close to the surface – no more than three clicks away from the home page. If you're trying to rank for the search term "My Best Product," you should use "My Best Product" instead of "Product" as the anchor text.
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