#834: 77 Link Building Strategies for SEO in 2022 Episode 3

Video interviews, video news, and video lists can all be powerful for generating link-generating links. The idea is to work with external publishers of sites with high domain authority. If you want to become a professional guest blogger, you need to build a good enough reputation and a strong enough portfolio. These strategies can help you gain access to top-tier publishers through word-of-mouth. Prioritize the needs of your target publisher's readership above your own. Editors are typically very busy, with inboxes flooded with generic, unappealing requests. Send a warm email with a compelling, original subject line.

Prove that you're an avid reader of this publisher's work. Pitch an initial post that aligns with similar content on their site. Follow up politely with a follow-up email if you don't hear back from the editor within three-to-four business days. As you scale your link-building strategy, it's important to stay in good standing with existing publishers. Nurture your publisher-based community and be an active presence in discussions. Set up 301 redirects for old or broken links that may become useless for your brand.

If you're following best practices for content marketing, much of your content will be "evergreen." It's cheaper and more efficient to keep your old content updated, relevant, and link-generating. You can also earn a link by donating to a non-profit or volunteering your time or services. As a blogger, you can use the tools at your disposal to help you find and replace broken links. If you're looking for a link-building strategy, one of the best things you can do is create and sustain a community. The more active fans you have, the easier it will be to find new publishing opportunities and the more links you'll earn.

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