#825: Should You Be Using a Private Blog Network (PBN) for Link Building in 2022? Episode 2
Episode description
Most PBNs rely on a network of different sites, multiplying the costs for each new development. You can increase your return by making your node sites serve multiple functions. For example, you could turn each node into a revenue-generating machine in its own right. If you're able to manage a PBN in a sustainable, valuable way, you'll enjoy several benefits.
PBNs are notoriously difficult to implement in a way that yields a positive R.E.O. Not all businesses will benefit from one, but they can save you a lot of time. Using PBNs as part of a link-building strategy could give you the combination of tactics you need to grow consistently.
In a straightforward PBN, you're using one site to pass secondary authority to your primary domain. But with this strategy, you'll be capitalizing on a more diverse network of external publishers. For the average optimizer, PBNs simply aren't worth the time or money.
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