#830: SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO Episode 2

Images are some of the biggest content files you'll have on your site, so you'll need to make sure they're optimized. Mobile optimization is a broad category that includes both technical and non-technical elements. Mobile sites are designed to load and display content in a way that works well for mobile users. There are a few criteria that determine whether a site is "optimized" for mobile. These include content readability, size and clarity, and image and video visibility.

If you're not sure if your site is mobile-friendly, there are simple fixes you can make. The easiest way to make your site mobile-friendly is to make it responsive. Google will tell you if any of your pages are not up to snuff on mobile devices. Sitemaps are important for both humans and search engine crawlers. There are two types of sitemaps you can create: HTML and XML. An HTML sitemap is a hierarchy of all the pages on your site, showing how they relate to one another.

"Meta data" is a blanket category that includes page titles, meta descriptions, and alt text. These are sections of text that describe your pages (or specific pieces of content within those pages). It's important to optimize your meta data to ensure that prospective visitors are encouraged to click through to your site. Titles are the first and most important description of your site. They should include at least one keyword relevant to that page (and your site). 

More info about SEO 101: an SEO beginner’s guide to on-site & Off-site SEO: 

https://seo.co/seo-for-beginners/

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