Content marketing is a great way to improve your customer relationships, increase your brand visibility, and earn more conversions from your site visitors. There’s only one problem: in order to get the benefits of your content marketing strategy, you need to have a preliminary readership. Without a first set of eyes to see your content and spread the word, your inbound marketing investment might fizzle. Your brand’s current customers could serve as a first-line audience, but if you want to scale...
Aug 17, 2020•9 min
What is SEO? SEO or search engine optimization is critical for any business that has an online presence and wants to drive traffic. Whether you're a small startup or a large corporation you'll need the added benefits that optimizing your website brings. If you implement the right strategies and work with the right partners, you can improve your rankings and in turn increase sales and drive relevant traffic. If you liked this episode, we suggest taking a look at 101 ways to improve your website's...
Aug 16, 2020•5 min
If you're already an SEO Reseller or looking into becoming one this episode will lay out recommendations for developing a thriving relationship with the SEO company of your choice . These tips will not only help to strengthen your reseller relationship but they'll also help you to provide the best service possible for your clients. At seo.co we strive for professional, friendly relationships with all of our clients and resellers and to provide the highest quality service. If you're interested in...
Aug 15, 2020•5 min
Blogging has all the benefits that every Internet marketer could ever want: One of the greatest platforms for driving traffic A great tool for sharing useful information An unbeatable platform for making opinions known, both by the blogger and his audience Useful for optimizing content for search A terrific instrument for gaining and retaining customers However, it’s not enough just to set up a blog to attract readership. There are best practices and guidelines every blogger should follow for su...
Aug 14, 2020•8 min
As an SEO Reseller, you want to provide the highest quality professional service for your clients. Unfortunately, not all providers are reputable and reliable. In this episode we'll address many of the warning signs to look for when selecting a provider . We'll expound on "too good to be true" promises, suspiciously low pricing, a lack of screening or onboarding, difficult or inconsistent communication, overt link schemes, outdated practices, opaque processes, bad reviews, no provable results, a...
Aug 13, 2020•7 min
Interviews seem like the type of content reserved for journalists, reporters, or similar professionals. After all, when we hear the word “interview,” we either think of a private job interview in closed quarters, or an interview published on a news channel. But interviews are far more diverse and far more practical than most people give them credit for, especially in the context of a content writing campaign . When used correctly, industry-related interviews can be a major boon for your content ...
Aug 12, 2020•9 min
Whether you're just starting a marketing agency or you've been in the business for years, you could benefit from becoming an SEO reseller. There are a number of advantages to reselling SEO . In this episode we'll cover how you can better serve your clients through reselling because of the access it gives you to top experts, more reliable services, and greater options. We'll also address how it will benefit you as well, financially as well as through increased scale, knowledge and experience. Wha...
Aug 11, 2020•4 min
Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. Using each content medium to its maximum potential is the best way to be successful with your inbound marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign....
Aug 10, 2020•10 min
If you're an SEO Reseller there are a number of services that you can resell or rebrand. In this episode we'll expound on each of these services . Perhaps the most important is an SEO audit. But we'll also address the benefits of keyword research, onsite content, onsite optimization, offsite content with link building, pay-per-click (PPC) advertising and even comprehensive packages. Are you a marketing agency? If so, please take a look at our white label SEO service. What did you like about this...
Aug 09, 2020•5 min
If you're a marketing agency one of the best services you can offer your clients is search engine optimization (SEO). If you don't have the right experts working for you, considering an SEO reseller program to provide the service in your behalf may be a beneficial strategy. This episode covers the basics of what an SEO reseller program is as well as how it can be used as a white label service. What did you like about this podcast episode? What would you change? What would you like us to talk abo...
Aug 08, 2020•5 min
Here are fifteen ways a website may be over-optimized, accompanied by tips on how to diagnose and ultimately avoid penalty issues. Mentioned in Today’s Episode: Google penalties Website over optimization What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Are you a marketing agency? If so, please take a look at our white label SEO service. Connect with us: SEO .co DEV.co Link Building https://twitter.com/seodotco https://www.linkedin.com...
Aug 07, 2020•14 min
Once you’ve learned the fundamentals of natural and manual link-building it’s easy to want to jump right into it. In order to yield the best results you’ll want to analyze your objectives in order to establish goals. Then try a number of strategies to find what proves to be the most promising and successful. Using Google Analytics or another online tool you can measure and analyze that success. Once you’ve established your strategy continue to scale it up so that you can maintain and increase yo...
Aug 06, 2020•7 min
If you’re going to objectively calculate the value of your campaign, you need to start with a reliable formula or equation to calculate your content marketing ROI . There will be two sides to our equation. The left side will represent the total cost of your campaign. The right side will represent the total value. For our purposes, we’ll look at this within the parameters of one month, but the equation can be applied at any level—weekly, yearly, etc. Mentioned in Today’s Episode: Improve your con...
Aug 05, 2020•8 min
In order to be successful with your link-building campaign you're going to need to be actively working on getting published with higher and higher-authority domain publishers . Each subsequent link from the same domain passes less and less authority to your site. Set your long term goal on the highest domain authorities and work your way up there by publishing with middle-of-the-road authorities. What did you like about this podcast episode? What would you change? What would you like us to talk ...
Aug 04, 2020•5 min
Content marketing rose quickly in popularity once it became a buzzword, but it also earned a negative reputation because of its assumed inability to be effectively measured. It is true that there are limitations that prevent your content marketing campaign from being a simply measured, one-to-one system. However, if you track and analyze the proper metrics and accurately estimate your total costs, you can identify exactly how much money your content marketing program is earning you. Mentioned in...
Aug 03, 2020•5 min
As you work to improve your rank authority, “guest posts” are key to moving you up in the ranks. Finding publishers that are a good fit and getting their approval can present its challenges. We recommend these strategies to help you get there: Start with a niche Find several key options Search for contact information Make a pitch Get published What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Connect with us &...
Aug 02, 2020•7 min
The benefits of manual link building are refined direction and control and reliable scaling. The strategy involves writing “guest posts” that link back to your site with the objective of creating links to more and more powerful and reputable sources. We’ll discuss the steps to getting the perfect backlink with no risk of penalty. Factors that come into play here are: a high-authority source, natural placement, high-quality content, contextual relevance/value, optimized anchor text, and a broader...
Aug 01, 2020•10 min
Whether you’re trying to assemble your own in-house digital marketing team or you’re looking to work with an established content writing team , know that not all marketing teams are created equal. Some may have astoundingly talented, experienced individuals that have no ability to work closely together, and some may have a closely working efficient team, but no strong areas of expertise. Communication, planning, execution, and evaluation are all important areas, but how can you tell when these q...
Jul 31, 2020•9 min
Once you’ve created valuable and easily shareable content you’ll need to take steps to build the natural link-building momentum necessary to drive traffic. No matter how amazing your content is, it’ll never gain traction on its own. Some strategies we’ll discuss to get that initial boost include: social media distribution, interlinking, email marketing, influencer marketing, and if nothing else works paid advertising. What did you like about this podcast episode? What would you change? What woul...
Jul 30, 2020•6 min
It’s almost impossible to survive as a small business in the modern world without some kind of digital marketing strategy , even if that’s just a website and a basic social media presence. Assuming you could build up enough foot traffic and reputation in the physical world, you’ll still have to deal with competitors who offer everything you do, plus the online visibility component. But getting started with an online marketing strategy (and managing one long-term) isn’t exactly straightforward, n...
Jul 29, 2020•8 min
Once you’ve determined the type of content that will take your website to the next level you’ll want to make sure that it has the key elements necessary to drive relevant traffic. The two best indicators for success are value and shareability . Your content must be worth linking to and easy to share. We’ll discuss value in terms of originality, practicality, detail or effort. We’ll also discuss shareability in terms of accessibility, skimmability, emotional resonance, utility, and convenience. W...
Jul 28, 2020•11 min
If you have an older website, the good news is that the pages that have earned a substantial amount of Page Rank don’t need to be put out to pasture just yet. You need to think of your website as a living organism that responds and adapts as necessary. Some pages are going to need to be rewritten and updated. That doesn’t mean an older post that provides good, relevant content requires that you give up on it. The long tail in search engine optimization practices is still an important aspect of a...
Jul 27, 2020•10 min
If you’ve ever been hesitant or nervous to be penalized for link-building then natural links will be your best friend. There’s no risk and major advantages to using them. First you’ll need to create content that has mass appeal that provides value AND has shareability. Content that’s powerful enough to do the work of driving traffic for you. This could come in the form of content, data, functionality and tools, gimmicks or people. What did you like about this podcast episode? What would you chan...
Jul 26, 2020•6 min
Link-building has evolved over the years from something basic and unrefined to a complex system. Google has created a number of measures to assess link credibility over the years. In order to avoid “bad” links you’ll want to avoid: spam, comment and forum posts, paid links, link schemes, exchanges and private blog networks (PBNs). In some circles, link building may have a bad reputation. But if you avoid archaic approaches and educate yourself on current strategies you’ll find that it’s evolved ...
Jul 25, 2020•7 min
Blogging does more than just provide a way for modern-day journalists, entrepreneurs, and hobbyists to express their thoughts and showcase their expertise. Since its inception, blogging has become a crucial and powerful communication tool that is likely to stay for the long haul. In the context of digital marketing, blogging today is at the heart of every business’s marketing efforts – for several good reasons: Mentioned in Today’s Episode: Create your own video Boost your blogging What do you w...
Jul 24, 2020•8 min
Link building can be complicated and overwhelming, especially for beginners. It’s also one of the single most important strategies to improve your website’s ranking. In this episode we’ll cover a number of the benefits of link-building including: brand (and content) visibility, reputation by affiliation, referral traffic, search engine optimization (SEO), and ongoing return. We’ll cover the basics of link attraction and manual links as well as the difference between domain authority and page aut...
Jul 23, 2020•15 min
Link building is a practical necessity if you want to increase your rankings in search engines . Google’s algorithms, like the algorithms of most search engines, evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. The more links you have, the more trustworthy those links are, and the more diverse those links are, the better you’ll be seen, and the more likely you’ll be to earn higher rankings. However, link building is more complex than that...
Jul 22, 2020•8 min
Compared to the other major tech giants Wikipedia is the only one that hasn’t developed its own search engine, yet. Wikipedia’s goal is to provide the world with access to transparent information that is unbiased. The plan for their “knowledge engine” has been in the works for some time. The question is how will it affect SEO if it becomes reality? It’s all speculation at this point but it could decrease search share, increase visibility challenges, decrease advertising opportunities or influenc...
Jul 21, 2020•8 min
Search engine optimization ( SEO ) isn’t all the same. There are a set of simple strategies, which, when executed together, can result in your website ranking higher for appropriate search queries. Ranking higher for various keywords usually results in much higher traffic volumes coming to your website , which in turn increases the total number of sales that are generated by your online marketing efforts. However, some business owners execute SEO strategies that are questionable, in an effort to...
Jul 20, 2020•10 min
Whether you’re new to Wordpress or have been using it for awhile, our answers to these common questions will help you make the most of your search engine optimization using their services. Are all Wordpress sites optimized for search engines? Will an SEO plugin make my Wordpress site optimized? How can I tell which SEO plugin is best? How do I install Google Analytics on Wordpress? What do I do if my site is running slow? What’s the best way to host a Wordpress site? How do I choose a theme that...
Jul 19, 2020•7 min
