If Wordpress doesn’t work for your website needs, there are a variety of other free or nearly free services that have as much SEO power as Wordpress. Some of the best options we’ve found are: Blogger + Google’s version of Wordpress with direct access to Google Analytics, Google+, Adsense, etc. - Mainly geared towards Blogging Statamic + Runs on PHP with a simple directory for quick loading + More secure than Wordpress and easy to use - There is a minimal fee to use their service Drupal + Free an...
Jul 18, 2020•9 min
Trustworthy content will always perform better than questionable content because its information will be held in higher regard , and your brand, as author, will be more trusted and respected in turn. While building trust with people isn’t always easy, there are some simple ways to make your content more trustworthy to the public: Mentioned in Today’s Episode: Link building as a primary strategy https://seo.co/link-worthy/ What do you want to hear more about? What should we talk about next? Pleas...
Jul 17, 2020•8 min
Just because Wordpress is free doesn’t mean it isn’t a reliable content management system (CMS) for SEO. Wordpress is extremely user friendly and compatible with a wide range of industries and website needs. Because it is so widely used, there is great community support as well as a constant flow of expanding themes and functionalities. Most developers are well versed in Wordpress and because of that you’ll have access to more options as well as more competitive rates. Connect with us: https://s...
Jul 16, 2020•7 min
you can’t fix your stale content problem by applying the same content strategies that got you into this mess in the first place. Instead, try one of these alternative content strategies to inject new life into your work: Mentioned in Today’s Episode: Outsourcing your content writing High-quality video production Your brand voice What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with us: SEO .co https://twitter.com/seodotco http...
Jul 15, 2020•10 min
In this episode we cover how to decide if outsourcing your SEO needs is a good choice for your situation, how to find a firm that will be a good fit and how to move forward successfully with the company you choose to work with. First, we'll suggest some questions you can ask yourself to help you determine if outsourcing is your best option as well as some long-term goals to consider. Next, we'll talk about finding a good fit in terms of services offered, cost of service and compatibility. And la...
Jul 14, 2020•6 min
Becoming a better writer means communicating more effectively, earning more respect, and commanding more authority —and the secret to all of these is persuasion. To become more persuasive in your writing, call upon these three fundamental principles of persuasion : Mentioned in Today’s Episode: professional SEO writer daily blog content writing https://seo.co/persuasive-content-writing/ What do you want to hear more about? What should we talk about next? Please let us know in the comments below....
Jul 13, 2020•8 min
In this episode, we discuss some of the major differences between SEO and SEM . Why do both SEM and SEO matter for your website visibility? How can SEM greatly help your SEO? How to best use SEM and SEO together? If you're only using SEM and not putting any budget toward SEO, then you're simply paying rent! What did you like about this episode? What would you change? What would you like us to talk about next? Connect with us: https://seo.co/blog/ https://dev.co/ https://link.build/ https://twitt...
Jul 12, 2020•8 min
SEO doesn't matter as much as it did in the past . Here we discuss a few reasons why Google is working to take away the power of traditional SEO and link building service companies . As a result SEO is getting harder and harder to do well. What did you like about this episode? What would you change? What would you like us to talk about next? Connect with us: https://seo.co/ https://seo.co/blog/ https://dev.co/ https://link.build/ https://twitter.com/seodotco https://www.linkedin.com/company/seod...
Jul 11, 2020•8 min
Although it may surprise you to hear this, the atmosphere at the top Q&A sites such as Quora is highly professional. You don’t see a lot of spam or white noise there. These websites are home to real people and real industry experts who exchange legitimate questions and solutions. Q&A sites can also be great resources for expanding your marketing and online exposure . Mentioned in Today’s Episode: Quora What do you want to hear more about? What should we talk about next? Please let us kno...
Jul 10, 2020•6 min
Have you ever wondered which is more important in SEO: keywords or topics ? Google does not rely on keywords like it used to. The algorithms are getting better at interpreting languages. While anchor text keywords still matter, they matter much less than they used to. In this episode, we discuss both keywords and topics and how topics now matter more than ever. Whether it's on-site or off-site, please let us know if you need help with your blog writing with our hands-on service that keeps you ha...
Jul 09, 2020•9 min
If you can figure out a way to re-utilize some of your old content in new, exciting ways, you can save yourself a little time and still give your users and search engine robots exactly what they want to see. First, a word of warning: do not directly re-use your content. Duplicate content can earn you an immediate SEO penalty , and it can harm your reputation in the eyes of your users. Instead of simply duplicating the content you’ve already written, you can take that content and create new and u...
Jul 08, 2020•8 min
SEO has never been without headwinds. Here we outline some of the five biggest threats to SEO . 1. Knowledge Graph 2. App Integration 3. Wearable Technology 4. Increasing Competition 5. Perfected Algorithms What did you like about this episode? What would you change? What would you like us to talk about next? Connect with us: https://seo.co/ https://seo.co/blog/ https://dev.co/ https://link.build/ https://twitter.com/seodotco https://www.linkedin.com/company/seodotco/ https://podcast.seo.co/...
Jul 07, 2020•9 min
The term “site navigation” can actually refer to multiple components of a site. First, it usually refers to the main navigation bar on a given website, often found running across the top of the screen. It can also refer to the overall sitemap of the domain, including links not found in that header bar. Confusing things even further, “site navigation” can even refer to how easily a user can travel throughout your site and find the information he/she is seeking. To simplify things, in this episode...
Jul 06, 2020•10 min
Online readers are fickle. People don't read online articles like they do a novel. We skim, we bounce. Here we discuss how to target online readers who are distracted by so many online media options. This is not about choosing the right clickbait title . It's about finding legit topics that people are interested. That includes using a combination of Google Trends , Ahrefs , etc. What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect...
Jul 05, 2020•10 min
Here we discuss the basic tenants of executing on quality digital marketing campaigns. There are so many nuances to how to market your business online , each should be taken as one part of a much larger whole. Here we breakdown just a few of those. What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with SEO.co: https://seo.co/ https://link.build/ https://dev.co/ https://twitter.com/seodotco...
Jul 04, 2020•9 min
The home page is a unique animal for two reasons: first, because it carries the most weight in representing your site to major search engines, and second, because it’s usually the first and only chance you have to capture your users’ attentions long enough to lead them to conversion. With that being said, let’s explore why word count is important for your home page, and what number of words strikes the right balance between user-friendly and SEO-optimized. Mentioned in Today’s Episode: . Your ho...
Jul 03, 2020•10 min
In this episode, we discuss SEO and link building best practices for accounting firms . CPAs are notorious for being an industry that is "boring." Doing content marketing for inherently dry industries can be tough, but acquiring recognition through link building outreach is still doable. Here we discuss some best practices to increase organic awareness for accounting practices. What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect ...
Jul 02, 2020•17 min
Understanding the importance of homepage SEO , is a way for you to ensure your website is as optimized as possible for your content, products and company’s information to be quickly located when potential customers are searching for relevant keywords. The more optimized your content and site is overall, the easier it is to reach any target audience or demographic you have in mind. So Why isn’t your homepage showing up? Here are a couple reasons. Mentioned in Today’s Episode: Free blogging platfo...
Jul 01, 2020•10 min
In this podcast episode, we discuss SEO sitemap best practices . How should you format your sitemap? Why are sitemaps so important? What an outdated sitemap means for SEO? How to submit a new sitemap? Here we discuss each of these considerations in detail. What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with SEO.co: https://seo.co/ https://seo.co/blog/ https://link.build/ https://dev.co/ https://twitter.com/seodotco https://w...
Jun 30, 2020•13 min
A common question I hear from customers is, “How many links will it take for me to reach the number one position in the search engines?” While this question is common, it’s impossible to answer without knowing a bunch of variables that are extremely difficult to ascertain. However, I think what the customer really wants to know is, “How much will it cost my company before I rank and start making money ?” Mentioned in Today’s Episode: Auditing your inbound link profile ahrefs.com Hire an SEO agen...
Jun 29, 2020•11 min
Over time, you will find that your link building doesn't work as well as it once did. If you're in a competitive niche, there are diminishing returns when it comes to SEO link building . In this episode, we discuss why that is. If you want to compete with folks that have massive budgets, then you need to either have a massive budget or something truly viral. What did you like from this episode? What could we change? What would you like to learn next? Connect with us https://seo.co/ https://seo.c...
Jun 28, 2020•7 min
Even the largest companies have budget constraints on their marketing campaigns. The question is: how debilitating are your marketing campaign budgets? We have established that SEO is expensive , but opportunities still exist, even within limited SEO budgets. We always advise clients: if you want to know how much you should be spending, then take a look at your competition? What does their SEO look like? How long have they been around? In this episode of the SEO podcast , we discuss how to use n...
Jun 27, 2020•6 min
This podcast episode is a bit of a tirade. Outreach link builders are notorious for being annoying and spammy in their approach to sourcing opportunities for links (for themselves and their clients). Sometimes you have to give before you receive. That's the best way to treat other websites. Don't expect to receive something of value before you give something. Life doesn't work that way. What did you like from this episode? What could we change? What would you like to learn next? Connect with us ...
Jun 27, 2020•6 min
The algorithm Google uses is kept secret, and we know it’s pretty complicated, but we understand how it works on a high level. Basically, the more links you have pointed to your domain, and the better-quality those links are, the higher your authority will grow—and accordingly, the higher you’ll rank. Does that mean you should spam links to your homepage as often as possible? Absolutely not. Your link building strategy should focus on links that have the following qualities: Mentioned in Today’s...
Jun 26, 2020•7 min
Going broad in any endeavor, at least at the outset, is not advisable. This is especially true in search engine optimization. We always advise other SEO agency partners to find and focus on a niche. In this episode of the SEO podcast , we discuss some of the reasons why focusing on a niche will actually allow you to grow bigger, not smaller. What did you like from this episode? What could we change? What would you like to learn next? Connect with us https://seo.co/ https://link.build/ https://de...
Jun 25, 2020•6 min
It is possible to build a content-rich homepage that is both useful to your visitors and search engines alike. It is ideal to have a minimum of 600-1000 words on your homepage. Here are a few different strategies that we have used on our websites, as well as by thousands of other website developers across the web. What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with us: SEO .co DEV.co LINK.BUILD https://twitter.com/seodotco h...
Jun 24, 2020•8 min
One of the best ways to get quality exposure and earn yourself some great, deserving and natural links is to use Help a Reporter Out (HARO) . Apart from guest posting and PR, it has been one of our company's best methods for procuring some great, quality backlinks. Through HARO, we have obtained dozens of links from sites with Domain Authority 50, 60, 70, 80 and even a DA 91. So, don't knock it until you've tried it. If you're not using HARO for your link building , I would sign up and start sub...
Jun 23, 2020•7 min
The homepage of your website is the first thing Google sees when crawling your website, and in the majority of cases, it’s the most important page of your site. However, most people struggle with optimizing their homepage for SEO. In this guide, we’ll teach you the basics, covering two main areas—both of which are necessary if you want your homepage (and the rest of your site) to rank Mentioned in Today’s Episode: Homepage SEO What do you want to hear more about? What should we talk about next? ...
Jun 22, 2020•6 min
Outsourcing your blog has it's pros and cons. Here we discuss both. We are big advocates of outsourcing your blog , a whole or in-part. We also are big advocates of outsourcing your link building through a trustworthy service . Mentioned in this episode: Upwork.com // OnlineJobs.ph What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO Agency // Link.Build // SEO Blog // Linkedin // ROI // Nead.co...
Jun 21, 2020•8 min
When it comes to content creation (whether that's blogs, video, podcasts or still graphics), nothing is more important than quality. It's better to produce less and have it be better, than produce more and have it be lackluster. In this episode, we discuss the quality over quantity mindset as it relates to content marketing . Quality content is table stakes in today's world of SEO and online marketing. What did you like from this episode? What could we change? What would you like to learn next? ...
Jun 20, 2020•6 min
