While most business owners and entrepreneurs choose to outsource an SEO service or hire an in-house SEO specialist, there’s a third option: You can become your own SEO expert. In doing so, you’ll enjoy numerous short-term and long-term benefits. Mentioned in Today’s Episode: Hiring an SEO Expert Acquiring Domains Experts in content marketing Implement white hat link building at scale What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Co...
Jun 19, 2020•9 min
Gone are the days when SEO meant doing public relations. While PR is one aspect of SEO, it's only one tactic of hundreds of factors that go into an overall plan of attack for getting a website more recognized in search. Here we discuss the SEO and public relations and the role of both in getting your site and business the exposure needed to achieve massive growth. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://s...
Jun 18, 2020•6 min
SEO is the heartbeat of online marketing . Without a sound SEO foundation in place, it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. The issue is that SEO is highly technical. It’s a skill that requires knowledge, practice, and careful execution. As such, it can also be expensive. Do you hire an SEO agency or do you hire an in-house SEO expert? Mentioned in Today’s Episode: Hiring an SEO expert Grow your organic search traffic What...
Jun 17, 2020•14 min
Healthcare makes up about 18% of the entirety of US GDP. It's important, but unfortunately healthcare SEO is often overlooked by many healthcare and medical companies in the United States. In this episode, we discuss the breadth and depth covered by the industry as well as some of the difficulties of performing quality SEO for healthcare and medical companies. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.c...
Jun 16, 2020•6 min
Fighting against bounced visitors can be a long, difficult battle, but as you make iterative progress, you’ll start seeing higher levels of user engagement, and of course, more conversions . Fortunately, you don’t have to make a massive investment or completely overhaul the architecture of your site to accomplish this. You can reduce your site’s bounce rates with cumulative, non-intensive tweaks: Mentioned in Today’s Episode: Reducing Bounce Rates Building your credibility as a source Link to ex...
Jun 15, 2020•10 min
Nothing sounds more click-baity than the phrase, "Is SEO Dead?" In fact, ALL the articles I've read with the title "SEO is Dead." Have gone on to conclude that it is not. Evidence that no one really believes it has met it's demise. The more important question: is your particular SEO process dead? Is what you are doing going to be the future form of a private blog network ? SEO is not dead. Here we discuss why. What did you learn and/or like from this episode? What would you like to see next time...
Jun 14, 2020•6 min
"The best time to plant a tree was 20 years ago. The second best time is today." So, get planting. Gone are the days when in 2004 you could quickly rank an exact match domain (EMD) with thin-content on page one within a week. We get the question all the time: How long does it take to rank on Google? It always depends, but the more important question is Why? Why does it take so long to rank on Google? Here we discuss the reasons why. Once you know the why , then you can use that detail to hopeful...
Jun 13, 2020•7 min
Many changes to your site that can decrease bounce rates have to do with the design and structure of your site, including its layout and navigation, but there are simpler strategies that can be applied to your content writing techniques to get you similar results. Mentioned in Today’s Episode: Conversion Rate Optimization What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with us: SEO .co https://twitter.com/seodotco https://www...
Jun 12, 2020•8 min
The proper length of a blog post for SEO purposes is an oft-debated topic. Is it 500 words? Is it 5,000? Here we discuss how to determine optimum length of a blog post for maximizing your SEO strategy. You'll notice on our SEO blog , we take the approach that more is more and less is more. That is, we blog less frequently, but when we do blog, we try to produce long-form, authoritative pieces that have a better chance of ranking. This does a couple of things for us. 1. It ensures we are very foc...
Jun 11, 2020•6 min
In this episode, we discuss our SEO process , outlining the three main phases for the most successful organic online marketing campaigns: Kickstart -- Months 1-6 Expand -- Months 7-12 Defend -- Months 13-24 Whether you're a brand new startup needing SEO or an established enterprise looking to make gains in your organic search presence, this process works across industry and maturity boundaries. What did you like about this podcast episode? What would you change? What would you like us to talk ab...
Jun 11, 2020•4 min
Unfortunately, lowering bounce rates isn’t always a straightforward process. It often includes major SEO design changes that are more appealing to the eye or more inviting to the user, but not all business owners have the means or desire to experiment with such design changes. As an alternative, you can use one of these design-free strategies to decrease your bounce rate: Mentioned in Today’s Episode: Improve your domain authority How your sitemap and navigation appeal to your target audience Re...
Jun 10, 2020•8 min
I have heard many an SEO professional complain about the RFP/RFQ (request for proposal/quotation) process when it comes to digital marketing. Unfortunately, in the world of large enterprise SEO contracts , RFPs are the name of the game. Yes, there are requested items that are at best nit-picky and annoying and at worst a violation of confidentiality agreements, but if you don't learn to play in the world of enterprise RFPs, then you're missing out on one of the best ways of scaling your agency. ...
Jun 09, 2020•7 min
Bounce rates are digital marketing killers. You might be successful in your inbound marketing strategy, funneling thousands of visitors to your site through search engine, social, and referral traffic, but if your bounce rates are too high, that traffic won’t mean anything. If you want your users to stick around to convert, you’ll have to get those bounce rates down and keep your users engaged. Mentioned in Today’s Episode: Google Analytics Piwik What do you want to hear more about? What should ...
Jun 08, 2020•8 min
Have you ever wondered why one of your pages ranks for your desired keyword, but it's not the page you want? Perhaps you have spent a great deal of time pumping out content, only to find that you now have a dozen articles that talk about virtually the same thing with some slight variation? This is one of the reasons to perform an SEO content audit . An audit will allow you to avoid what is often referred to as rankings cannibalization, especially as it relates to your long tail keyword rankings ...
Jun 07, 2020•8 min
The debate rages on as to whether private blog networks (PBNs) are worth it for SEO . They have a place in SEO & link building , but it's not what you think. In this episode, we discuss all the ways PBNs have and are being used to manipulate Google rankings, how you should avoid them and how to find out if your SEO company is using a PBN. Mentioned in today's episode: Domain Acquisitions // Detecting a PBN What did you like about this podcast episode? What would you change? What would you li...
Jun 06, 2020•8 min
While quantity is important (of two otherwise equal sites, the one with more content will generally rank higher and have more chances to convert), it won’t matter unless your content is of a high enough quality to accomplish your goals. In fact, producing bad content can be counterproductive, putting you in an even worse position than if you had no content at all. These are seven ways that poorly written content can work against you. Mentioned in Today’s Episode: High-quality content creation Co...
Jun 05, 2020•8 min
Dozens of great SEO tools exist for performing backlink checks and competitive research for any niche. The rise in marketing tech since the advent of Google has been astounding. Some are better than others. We have our personal favorites which we review a bit here . In this episode, we discuss the keyword research tools we love the most and what are some of the things that differentiate a good SEO tool/app from a great one. What are some of the tools you use in your SEO analysis and SEO keyword ...
Jun 04, 2020•8 min
There are a thousand “wrong” ways to do SEO, including spamming backlinks or writing fluff content stuffed with keywords, but what many people don’t know is that there are actually several “right” ways to do it. Even as you do your best to follow best practices in every SEO-related vertical, there are three possible approaches you can take for your campaign. Mentioned in Today’s Episode: Startups doing SEO What do you want to hear more about? What should we talk about next? Please let us know in...
Jun 03, 2020•9 min
When it comes to improving SEO for a local business, almost nothing beats local link citations and local link building. In this episode, we discuss some link building strategies for building links for local SEO ranking . Specifically, we cover the following: Elimination of bad links Removing and disavowing spam links Piggybacking on competitor's link wins Correcting errors in local link citations Avoiding link exchanges Asking for citations Pacing your SEO link building efforts Learning from you...
Jun 02, 2020•8 min
Authority is near the top of the wish list for most online marketers , but it isn’t easy or straightforward to build. If you’re just starting out, your brand is going to have next to zero authority, and it’s all on you to build up your influence from there. If you don’t have much (or any) authority to work with, follow these steps to earn your reputation as a major online influencer: Mentioned in Today’s Episode: Rank higher in search engines Greater online authority Guest posts around to other ...
Jun 01, 2020•9 min
In this episode we discuss some ways to improve SEO & Google rankings with the help of off-site link building . Here we discuss the following: Guest posting Backlink diversity Building links on key pages Using appropriate anchor text Nofollow vs. Dofollow (vs. UGC, Sponsored, etc.) What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with SEO.co: https://seo.co/ https://seo.co/blog/ https://twitter.com/seodotco https://www.lin...
May 31, 2020•8 min
To those unschooled in the science between SEO and content marketing , SEO is often treated as voodoo magic. And because Google has set so many of the rules (some of which force SEO's into gray area) many tend to frown upon the industry as a whole. However, there continue to be legitimate, white-hat ways of performing search engine optimization without trying to completely manipulate Google's algorithm. What did you learn and/or like from this episode? What would you like to see next time? How c...
May 30, 2020•5 min
If you’re going to survive in the radically changing landscape of link building and SEO, both in response to the continual Google Core updates and in anticipation of the updates to come in the future , you’ll need to do some tweaking to your existing set of strategies. Notably, there are three popular strategies you’ll have to part with as soon as possible: Mentioned in Today’s Episode: Hiring a blog writing service The Knowledge Graph Link building itself is still a relevant service to hire Wha...
May 29, 2020•12 min
The old school link building service companies are much different from today's outreach link builders . Today's natural link building campaigns involve more relevance than authority. They require more of a slog. With that slog is a focus on process to truly drive backlinks at scale . How are you currently building your links? What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://pod...
May 28, 2020•6 min
There are certain fundamentals that have always—and probably will always remain in online marketing. They exist in the form of user actions, which remain consistent across multiple platforms and in multiple strategies. Whatever tactics you use today or in the future, be sure to prioritize these seven user actions: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with us: https://seo.co/blog/ https://twitter.com/seodotco https:...
May 27, 2020•9 min
We use the following phrase internally when discussing how you should gauge the quality of your SEO company : "Never trust a skinny chef" That is, if you're looking to hire an SEO company, take a look at how well they do their own search engine optimization. Are there on-site elements in place including things like site speed and internal linking? How are they ranking? What does their backlink profile look like? What did you learn and/or like from this episode? What would you like to see next ti...
May 26, 2020•4 min
Effective SEO requires a delicate balance between implementing optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites. Avoid these over-optimization mistakes to keep your users—and Google—happy: Mentioned in Today’s Episode: Offsite optimization High-quality content about a specific topic Backlinks need to appear natural Brand mentions What do you want to hear more about? What should we talk about next? Please let us know in...
May 25, 2020•12 min
Thousands of online marketing blogs exist. We created a shortlist from ones we liked, but that doesn't mean our list is "the best" or even a good resource. Here's what I look for in online marketing content: 1. Content that provides not only new ideas and new information, but information that is actionable. 2. Content that is more than marginally better written. If it's not actionable, it should be at least funner or preferably better written than all others out there. In the end, it's difficult...
May 24, 2020•6 min
In this episode, we discuss how to improve SEO using global on-site strategies . Namely, we discuss site-wide optimization (as opposed to page-specific) tactics to improve your search engine optimization. What did you like from this episode? What could we change? What would you like to learn next? Connect with us https://seo.co/ https://seo.co/blog/ https://podcast.seo.co/ https://www.twitter.com/seodotco/...
May 23, 2020•7 min
Google is constantly changing its standards for what makes a site “authoritative, ” and which ranking signals are most important, but there are some tenets that have been consistent, such as high quality content and reputable, natural backlinks . So what happens when one of these ranking signals, such as a quality linking back to your site, disappears? Mentioned in Today’s Episode: Backlinks pointing to your site Higher domain authority over time Leave Some Feedback: What do you want to hear mor...
May 22, 2020•10 min
