Creating Your Content Marketing ROI Equation
Aug 05, 2020•8 min
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Episode description
If you’re going to objectively calculate the value of your campaign, you need to start with a reliable formula or equation to calculate your content marketing ROI.
There will be two sides to our equation. The left side will represent the total cost of your campaign. The right side will represent the total value. For our purposes, we’ll look at this within the parameters of one month, but the equation can be applied at any level—weekly, yearly, etc.
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