Using Interviews in Your Content Marketing & Link Building Campaigns - podcast episode cover

Using Interviews in Your Content Marketing & Link Building Campaigns

Aug 12, 20209 min
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Episode description

Interviews seem like the type of content reserved for journalists, reporters, or similar professionals. After all, when we hear the word “interview,” we either think of a private job interview in closed quarters, or an interview published on a news channel. But interviews are far more diverse and far more practical than most people give them credit for, especially in the context of a content writing campaign.

When used correctly, industry-related interviews can be a major boon for your content marketing campaign, both in the way of improving your search engine ranks and increasing your perceived authority.

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