Send us a text Ever wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redefined content ranking. We'll also explore the endemic issue of credibility in author bios and examine two intricate patents - generating author vectors and generating website representation vectors - that we believe are strongly tied to EEAT....
Oct 23, 2023•19 min•Season 1Ep. 19
Send us a text Ever wonder how SEO can sometimes appear as a mysterious box with unpredictable results? What if we could uncover some of its secrets directly from Google’s patents? Yes, you heard it right. In this episode, Edd Dawson, the founder of KeyWordsPeopleUse.com, decodes the intricate world of Google's patents, explaining how these can be utilized to enhance your understanding of Google's search process, especially from an SEO viewpoint. Links: - Google People Also Ask Patent - Seobythe...
Oct 20, 2023•14 min•Season 1Ep. 18
Send us a text What if you had a group of trusted peers to bounce off your business challenges and SEO queries? Discover the transformative power of Mastermind groups in this episode where our host, Edd Dawson, founder of KeywordsPeopleUse.com, takes you on a journey through his experiences in his own Mastermind group since 2015. He emphasizes how these groups foster a culture of honesty and openness, providing an outlet for entrepreneurs to discuss the highs and lows of their business trajector...
Oct 18, 2023•14 min•Season 1Ep. 17
Send us a text Are you feeling the tremors of Google's constant updates in your SEO? Don't let it rattle you! In our latest episode, we decode the effects of Google Core updates and Spam updates, laying out strategies on how to ride the wave calmly. Our host, Edd Dawson, shares his insights on how to understand these changes and adapt your SEO strategies accordingly. But that's not all! We also announce new features on our platform, KeywordsPeopleUse.com that aim to enhance your user experience....
Oct 16, 2023•8 min•Season 1Ep. 16
Send us a text What if there's a pattern hidden within the Google Helpful content update that can drastically impact your website's SEO? Join me, Edd Dawson, as we meticulously analyze the update's effects on my various websites and how they are monetized. Surprisingly, it appears that sites monetized purely by affiliate weren't negatively affected, while those with display ads saw reduced traffic. Intriguingly, my newest, unmonetized sites experienced a significant boost in traffic as the updat...
Oct 13, 2023•9 min•Season 1Ep. 15
Send us a text Sure, building topical authority is great for SEO, but it's also got benefits above and beyond that, including more immediate ones. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your S...
Oct 11, 2023•9 min•Season 1Ep. 14
Send us a text Having great ideas isn't as hard as you think, you already will have had loads of great ideas, you are just missing out on them by not using the very simple process we'll cover in this episode. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obliga...
Oct 09, 2023•7 min•Season 1Ep. 13
Send us a text The September 2023 Google Helpful Content Update has been the biggest I've seen in many years, probably the biggest since Penguin and Panda almost 10 years ago. Here's my thoughts on the update, and what I'd do next. The Google help document about creating helpful content that I refer to can be found here https://developers.google.com/search/docs/fundamentals/creating-helpful-content SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed...
Oct 06, 2023•17 min•Season 1Ep. 12
Send us a text Have you been running around in circles, searching for those elusive high-volume keywords? Stop. Take a breath, and turn your SEO strategy on its head. We explore the concept of building a useful website, one that answers the people’s questions, thereby ranking organically for more keywords. It's not just about hitting high volume keywords, sometimes the magic happens in the most unexpected places. Trust us, you can't cover it all, and you don't have to. From content strategy to w...
Oct 04, 2023•10 min•Season 1Ep. 11
Send us a text COVID sucks, that's for sure. Hear how coming down with it again affected my business and income. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of o...
Oct 02, 2023•5 min•Season 1Ep. 10
Send us a text Ever felt confused about the SEO world's terms - white hat, black hat, and even the grey area in between? We trace back the origins of these terms to 1950s Western films and how they've evolved into SEO terminology today. We'll dissect the potential implications of employing black hat techniques, highlighting their impact on the longevity of your project. Also, we dive into the darker side of black hat SEO, where techniques can cross into illegal territory. Whether you're a white ...
Sep 29, 2023•14 min•Season 1Ep. 9
Send us a text Ever been hit by a Google update and felt like the world is ending? Edd's been there and done that, here's his advice on how to handle a Google Update as it's rolling out. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how Keywo...
Sep 27, 2023•10 min•Season 1Ep. 8
Send us a text SEO is a long term play, you need patience and perseverance to get the best results. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard P...
Sep 25, 2023•6 min•Season 1Ep. 7
Send us a text In this episode, Edd covers why he founded KeywordsPeopleUse.com, the 'Authority Builder Framework' it's built around, and how to use it to build authority and organic rankings for any topic. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligati...
Sep 22, 2023•16 min•Season 1Ep. 6
Send us a text In this episode, Edd covers the story of the broadband comparison website broadband.co.uk from its inception in 2004 to his successful exit in 2021. It wasn't all plain sailing, with several challenges along the way, notably Google Panda and Penguin penalties that had to be overcome. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quic...
Sep 20, 2023•22 min•Season 1Ep. 5
Send us a text A common question I get asked is "How did you end up in SEO?" So here's the short story of where I came from and how it landed me quite accidentally in the world of SEO. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how Keyword...
Sep 18, 2023•13 min•Season 1Ep. 4
Send us a text How would you react if I told you that Google hates slow-loading sites? Yes, you heard that right. In this episode, we're tackling the often overlooked importance of site speed in SEO. We'll explore how Google's user-centric approach places a high value on quick, snappy websites that deliver not just the right answers, but also a smooth user experience. In the following part of our chat, we'll get hands-on with tools like Google's Page Speed Insights and Pingdom Website Speed Test...
Sep 15, 2023•13 min•Season 1Ep. 3
Send us a text In this episode, Edd covers why he named the podcast "SEO Is Not That Hard". SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book...
Sep 13, 2023•8 min•Season 1Ep. 2
Send us a text In this episode, Edd covers the topic of Getting Started . If you don't get started, then nothing will ever happen for you, so it seemed the perfect topic to cover as the first podcast. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation dem...
Sep 11, 2023•5 min•Season 1Ep. 1
