Why I launched KeywordsPeopleUse.com

Okay , so in the previous episode I covered how we built and then subsequently sold Broadbandcouk , and we did that sale in August 2021 . So this obviously left me with more time available and more resources .

So , although I'm still running a bunch of other affiliate sites and still continue to do so today , I wanted a slightly different challenge and had the time and the resources to try it . So I looked around and I was

obviously been involved in SEO for 20 years Never really as an SEO not someone giving advice , but just being in the industry and utilizing SEO to build websites and businesses .

I was very frustrated at seeing so much conflicting advice out there and different points of view , some which I agree with , some I might not agree with and some I wasn't sure about , but there just seemed to be too much poor advice .

I had a particular frustration over a lot of the keyword tools and how they're fixated on search volumes , which is something that I never , ever really considered when building any of my sites .

I was found that chasing keywords with high volume , you're just getting in a race with other people and I've always found it's not necessarily the best way to design the content and the design for a site by just looking at what the high volume keywords are .

I've always looked at sites in the round looking at how to become an authority in any given subject , because that way you actually pick up way more keywords , way more traffic over a much broader spectrum than if you just concentrate on narrow high volume keywords .

So , yeah , so my process has always been to think of authority rather than keyword volume , and the framework I've developed over time has been to answer people's questions to build authority , because people fundamentally go online to get their questions answered .

Um , so if you're answering people's questions , you're naturally going to pick up more and more keywords by answering the questions that people ask . I call this the authority builder framework .

So how it works is I'll identify the questions people ask on a topic or a sub topic , because obviously it's very hard to get the entire topic in one go , but we always think in terms of what the questions are people asking on this Whenever we create any content , what are the people , the questions people are asking ?

So we then build all these questions up and we map them into related topical groups or clusters and then we build the content for those clusters and then we link the clusters together . This is the strategy I've used with broadband at KTVK and other sites that I've built .

It's helped us get away from the link building trap , because by producing content in this way over time , you will naturally start to build links , because the more people's questions you answer , some of those people will end up looking to you , especially other site owners who are looking to answer a question .

They've got a question or related question to that to their content , their writing . If they find you , you help them answer it . Some of them will link and it might start on lower volume keywords to start with , but then it will start picking up more and more high volume keywords . Now I've talked about not worrying about volume , but this is actually works .

Over time You'll actually start to build those volume keywords by getting more and more links . So an example of how this works can be seen on broadband at KTVK , where we grouped content into topical clusters such as fixed line broadband providers and all the cluster will be mobile broadband providers .

Then we further split each of these content areas such as providers and questions people ask about these providers into separate pages within these clusters and then interlinking them . You can see this for yourself by just going to visit broadband at KTVK . If you have a poke around , you'll see the structure of the site .

You'll see how we separated those clusters out , how we then broke those clusters into individual component parts , then answered the questions people have and then linked them together . So after I sold broadband at KTVK , now I've got the time to actually think about this framework in a more repeatable way .

So this is where keywords people use was born , and the idea is there is to accelerate this process of question discovery and topical mapping and then content generation . So the first thing we do we built was to help people finding questions . So we identified a number of places online where we can find questions that people actually ask .

That's the key thing with this . Rather than trying to just think of all the questions ourselves , it's much better to actually find sources of questions People are actually asking online , because you get a much broader spread of questions .

You'll get questions you never would even thought of , because you're mining the crowd rather than just trying to rely on your single person or your own thoughts on this . So if you went to keywordspeopleusecom , you'd see we've got a number of different searches .

I'll just quickly run through them and we won't get into detail , and we'll do that probably in other episodes when it's appropriate , but right now the first one is people also ask that's where we mine Google's . People also ask data to get questions that Google have seen people asking online .

We use Google Auto Complete , which again works in a similar way to people also asking the fact that it's based on actual user data , but rather this is volume data . The questions that Google's seen people asking are the most common ones and it will try and auto complete for you . So we use that to mine questions out .

We've then got Reddit and Quora , so we go to Reddit and Quora , which is a great place to find questions that people have asked . Especially there tend to be ones which people can't find . That's for straight online , so they're actually going to ask in a forum . That's the good source .

We've then got semantic keywords and keyword generator , which again are based on the Google auto complete data , but with slightly different modifiers that we put in .

We've then got content explorer , which will go and actually mine the top ranking pages on a subject to look for questions within those pages that the current top ranking sites are using . We've also got an AI assistant which helps you search some of the large language models for questions in there . So that is the kind of the basic starting point .

So , using those different searches , you can quite quickly find hundreds , if not thousands , of questions on any topic , any niche , for any country , in any language . So this is incredibly powerful . So what would have taken weeks , if not months , of work sort of 15 years ago to get this data ?

And even just a few years ago , although the data was starting to surface within these websites and search engines , it was still there . The tools weren't there to quickly mine this data . So we've built those tools so you can quickly mine it out and save those questions .

The second part , then , is , once we've got a question is then to start to group them and cluster them into related questions , because obviously , if you've got thousands of questions , you don't necessarily want to create thousands of pages . It's not necessarily always appropriate to make a single page for a single question .

Might be in some cases , but in most cases not . And then obviously so you need to sort of group and cluster those questions to find similar questions , because some questions will be semantically very similar . So if you can get this at the right intent , you can find that you can group a number of those questions into one single question .

You can then answer in a way that will make sure it picks up all the other question types , and then you also want to group related question groups . They become then your clusters . So , for example , going back to broadbandcouk example , some questions will be about fixed line providers , so we'd be clustering them into the fixed line providers cluster .

Others might be it would be about mobile providers . They will get put into the mobile provider cluster . Others will be unrelated to either of those two and you would then create another cluster to build around all the different types of clusters .

So we've got within these searches and within the AI system we've got a number of different ways that you can cluster those different questions to start to build that topical map . And then the final piece of the puzzle is obviously content generation . There's a number of ways you can do this .

You can obviously write them off from scratch , human written and that is really the gold standard , I'd say still . But you can use AI to help here . There's a number of ways you can use AI for creating a content brief . It's a great .

Ai can really provide good content brief so it can get you to think about all the things you need to cover for a piece of content that you might not necessarily have thought of yourself . So we kind of strongly recommend using AI content briefs . You can also as well we've got built-in content generation so you can actually just create articles from scratch .

Again , with these . It's always good with any of these to fact check them and to human edit them . It can accelerate your content production incredibly well . But again , I'd still at this point in time , I think it's still important that there's a human element to any content generation .

We certainly wouldn't put out any pure AI content at the moment and would always want , if we were using AI in any part of the process , we'd still want human input in there to make sure that the quality was good , that it factually corrects those kind of things . But it's definitely part of the future mix .

It's impossible to ignore the impact AI is gonna have . It's gonna improve over time . So I think you have to have an appreciation of it and you have to sort of include it as part of your strategy for the future . We started development of Keywords People Use in early 2022 and we launched publicly in October 2022 .

So we've been going about 11 months now at this point and we've seen absolutely incredible growth . You know we've gone from zero to thousands of people using the site every day now and we've still got loads more development to do . We have got so many features we're working on .

We've got some fantastic ideas for making the process of starting with an idea to developing the content for a site , using the authority to build a framework to make it as easy and quick as possible , and there's definitely more coming on that . And you know I just want to go back to the whole link building thing . We've done no link building on this .

If you go and look at our backlink profile any of the backlink checker tools you will see that we've just got a completely natural profile and that's because we've focused on creating a really powerful and useful experience for our users . So you know this goes to the authority builder part .

We answer people's questions and that's the question of what are people asking about any niche topic online . So Keywords People Use is an automated question answer because we obviously we use tool to go and mine that data , but it's working on the same principle , that being you answer people's questions . So common question I get asked is why do this ?

Why not just keep the tool to myself and keep developing my own sites ? Well , there's a couple of reasons . One it's been very expensive to build Keywords People Use . We've spent a six figure sum building the site so far . We spend thousands a month on new development .

If it was just for my own use then it would be hard to justify that , whereas sharing it with others helps share the cost . So I benefit , other people benefit , everyone's a winner with that .

And the second point is I want to see a better web , better sites with more useful content that actually helps people , and I can only produce so many sites myself and my own team and I only have experience in certain areas , whereas by building this tool it helps thousands of other people create better content and a better web .

So it's a way of scaling that influence over content production in a way that helps many , many more people than if we just tried to do it ourselves . So by having a tool like this means we could have a much greater impact together than if it was just something we kept for ourselves .

So hopefully now you've got a good overview there of why we decided to build Keywords People Use , what Keywords People Use actually does , how it helps accelerate the authority builder framework that we developed , and how it might help you develop , build , extend your websites and serve your website users in the most beneficial way . Thanks for listening .

I really appreciate it . Please subscribe and share , as it really helps . Seo is not that hard . It's brought to you by KeywordsPeopleUsecom , the solution to finding the questions people ask online . See why thousands of people users every day try it for free at KeywordsPeopleUsecom . If you want to get in touch or have any questions , I'd love to hear from you .

I'm at Channel 5 on Twitter where you can email me at podcast at KeywordsPeopleUsecom . Bye for now and see you in the next episode of SEO is not that hard .