How to have great ideas

A common theme I hear from people regularly when looking at where to get started in business with websites , with SEO , is ideas when to start , what to do , what ideas to work on , how to have good ideas , and this is something that I struggled with myself back in the day , but I overcame that by realising there's only one way to have good ideas , and that's to

have lots of bad ideas too . It's only by having lots of bad ideas that , eventually , the good ones will come to the surface . The fact is , you'll be having ideas all the time , but you probably just forget most of them . That's basically what happens with me .

So the process I developed was I started recording every single idea I ever had when it came to business , when it came to websites , when it came to content , when it came to kind of any idea related to the work I was trying to do . I recorded the idea , and I did this quite simply .

To start with , I just got myself a little Moleskine notebook and every new idea I just wrote on a new page a brief headline , what the idea is . There's any detail I got might only be a few lines of notes , that's explaining the idea .

Put a date on it and then I wrote at the front of the notebook the first few pages I saved and just put some lines in so that every idea I just wrote down the headline of the idea and the page that it was on .

Now this meant I started to build up over time A big list of ideas you know talking hundreds of ideas and some of them , most of them would be rubbish . They'd be rubbish because I didn't have the skills , I didn't have the money , I didn't have the time . But within that big cluster of ideas there are a few little gems that started to appear .

And as I would go over the book again and read it , read the headlines , go through and read the ideas , some of them would start to sort of come up again and again and those ideas were the ones I would work on and I would build out more .

And I can now look at that book and look at the websites and the income streams I've got now and they came from those ideas , if I hadn't written those ideas down . Ideas are fleeting . If you don't write them down , they tend to go . So what you need to do is literally just start writing all your ideas down . You don't need to act on them .

Often , just the act of writing them down removes them from your brain and you forget about them . The bad ones just go away , but the good ones you can come back to . You can see them in there and you can revisit them , and that's how you start to surface the good ideas . Now I've taken this process one step further .

Nowadays with , for example , with Keywords People Use , I'm constantly having ideas about new things . We can implement new ideas for content , and so what I do is I will record each of those ideas in Trello . So we use Trello I think Keywords People Use to manage our processes and ideas and the workload that we're working on and new developments .

So I just have a column in Trello with ideas and any new ideas that come up for related to Keywords People Use . I'll stick in there and they're there for anyone on the team to comment on to say , hey , they're a good idea , a bad idea . I always say these are just ideas , don't get hung up on them . This is stuff that we might want to think about .

If you put those ideas out there , then the good ones will start to rise to the surface and the bad ideas tend to get shut down or disappear . But if we don't write them down , if we don't record them , then those ideas are fleeting and they get lost . So this is the real core thing about having how to have great ideas is just to record all your ideas .

We're all having ideas all the time and if you don't record them , then you're going to lose them and those real gold nuggets can get lost . So what you've got to do is dead simple just write them down . You don't have to use a notebook like I did . You don't have to use Trello .

You can use whatever system works for you , but just record them or write them down . This podcast came from an idea . Let's do a podcast , wrote it down , thought about it , came back to it , eventually decided let's give it a go , let's give it a shot . So here we are now and we've got people listening , I'm getting feedback .

It's brilliant and I'm really glad I did it . But if I'd never written the idea down , I might never have acted upon it . And then again , keywords People Use . That was another idea that just got written in the book , and it was one that I eventually came back to when we built out .

So it's dead , dead simple to have good ideas , just have loads and loads of bad ones . So start doing it . Start recording your ideas . You'll be amazed . Over time you will start to build up such a list of ideas . You'll find the good ones and then you'll take them forward and you'll have great success with them . Thanks for listening . I really appreciate it .

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I'm at Channel 5 on Twitter . You can email me at podcast at KeywordsPeopleUsecom . Bye for now and see you in the next episode of SEO is not that hard .