In this episode, we sit down with Alina Vandenberghe, the fearless co-founder and co-CEO of Chili Piper. In 2016, she sold her house to fund the launch of a company with one clear mission: to fix the broken B2B buying experience. Fast-forward six years, and Chili Piper is now a near-unicorn, helping GTM teams at companies like Gong, and Verizon convert demand like pros. Alina opens up about building a business with her husband and co-founder Nicolas, lessons from hypergrowth, and juggling startu...
May 02, 2025•17 min
We're joined by Fanny Wallér, a seasoned executive and board professional with over two decades of leadership experience in strategic communications, sustainability and corporate transformation. Together, we explore the board’s crucial role in goal setting and how frameworks like OKRs (Objectives and Key Results) can be effectively. Fanny shares practical insights on aligning strategy with execution, driving transformation, and how boards can go beyond oversight to actively shape an organization...
Apr 11, 2025•21 min
Welcome to Ready Set Goal! I'm Sophie Hedestad, the CEO and founder of NOQX, a leading performance platform for companies aiming to win in their industries. I am beyond excited for this episode. Joining me is Professor Lukas Goretzki from the Stockholm School of Economics. Lukas is a renowned expert in the field of management and control systems, with extensive research and insights that are reshaping how we think about leadership and organizational goals. In this episode, we’ll explore the deli...
Aug 12, 2024•23 min
Welcome to today's episode! I'm Sophie Hedestad, and joining me is Andreas Johansson, CEO of SSE Business Lab, the startup incubator at the Stockholm School of Economics. And just recently, he announced that he will start a new venture. It's not official quite yet, but he wrote something about fintech the other day on LinkedIn, so let's see what he comes up with! Since 2019, Andreas has spearheaded innovative programs like Activate, Incubate, and Ideate at SSE Business Lab, nurturing over 200 co...
Jul 30, 2024•18 min
Welcome to Ready, Set, Goal the 15-minute podcast where we dive into the art of goal-setting at work! Join host Sophie Hedestad, CEO of NOQX, a leading performance platform, as she uncovers how top leaders achieve their goals. In today's episode, Sophie chats with Jenny Rundbladh, CEO of SPP, who will reveal the secrets behind their "Must Win Battles" strategy, a powerful approach to achieving clarity and focus in goal-setting. Tune in for an inspiring conversation that will help you master your...
May 22, 2024•16 min
In this episode of Ready, Set, Goal, Sophie Hedestad is joined by Martin Weibull, the esteemed CEO of Intelliplan, who generously shares insights into his company's remarkable journey towards success. Together, they explore Intelliplan's innovative use of OKRs to not only drive growth but also to realize their vision of becoming industry leaders. Join Sophie and Martin as they uncover the intricacies of Intelliplan's OKR methodology and learn how it can inspire and guide listeners towards their ...
Apr 05, 2024•18 min
Step into the world of goal-setting and OKRs with "Ready, Set, Goal," a fun 15-minute podcast hosted by Sophie Hedestad. Sophie works at NOQX, a cool platform that makes goal-setting enjoyable for everyone. Today, Sophie chats with Jeff Gothelf, who's really good at helping big companies with their goals. Jeff shares his "aha" moments about setting objectives and key results (OKRs). Get ready to learn some cool stuff about reaching your goals! Tune in and Ready, Set, Goal!
Mar 18, 2024•20 min
Welcome to Ready, Set, Goal, the 15-minute podcast delving into the fascinating realm of goal-setting strategies. I'm your host, Sophie Hedestad, here to spark inspiration for achieving ambitious growth goals within organizations. Proudly representing NOQX, a platform dedicated to making goal setting enjoyable for both employees and leaders. In today's episode, I have the privilege of conversing with Johan Oljeqvist, the CEO of Fryshuset. Fryshuset adopts a distinctive decentralized and value-dr...
Feb 27, 2024•15 min
In this episode, we're joined by Kim Swing, the HR Director at Ahlsell, the top distributor of installation products in the Nordic region. Kim handles People and Culture at the company. We're talking about why diversity and inclusion matter when setting goals. Plus, we'll chat about how Ahlsell sets and grows its goals over the years.
Feb 02, 2024•13 min
In this episode you have the opportunity to listen to Heidi Rundt, CEO of Hyper Island she has an amazing track record in commercial roles. She joined HyperIsland in 2017 and Hyper Island is a digital creative business school. As the CEO she is responsible for the overall results at Hyper Island, we will explore her insights on goal-setting strategies for maximum success. Since Hyper Islands uses the famous framework OKR we will dig into how they use the framework, how it developed over time and...
Jan 27, 2024•14 min
Join us in this episode of 'Ready Set Goal' as host Sophie explores the inspiring journey of Helene Auramo, founder of the Slush tech event in Helsinki. Helene shares her entrepreneurial experience, from co-founding various organizations to leading her current startup. Delving into the inception of Slush in 2008, Helene unveils the vision that guided its evolution into a global phenomenon. Discover the unconventional goal-setting strategies that fueled Slush's success and gain valuable insights ...
Nov 27, 2023•13 min
In this episode, we delve into the world of strategic goal setting with Giles Whiting, former COO at Forsta and Operating Advisor at Verdane. Giles shares invaluable insights gained from his role in leading Forsta's go-to-market strategy and his involvement with Verdane. The conversation explores the significance of clear, consistent, and aligned goal setting for both professional and personal success. Giles outlines a structured approach to goal setting within organizations, emphasizing the use...
Nov 13, 2023•15 min
Kristin Berg, from Mestro, provides insights into her role and the company's approach to goal setting and alignment. Mestro's vision and mission are also discussed, with Kristin sharing her involvement in shaping these key elements. When it comes to goal setting, Kristin describes the framework used at Mestro, including the frequency and quantity of goals set. She highlights the importance of aligning these goals throughout the organization, ensuring that they cascade from the top down. Enjoy!...
Oct 22, 2023•16 min
We just thought the pandemic was over and then war hit us and with that comes crazy energy prices and inflation. What happens in the world around us for sure affects the tech-scene and SaaS companies in the Nordics. Companies have for many years focused on growth instead of profitability and we have been forced to face a new reality with tighter budgets and letting go of people. The first department the CFO and CEO takes a closer look at is marketing and what they are looking at is revenue and s...
Sep 28, 2022•14 min
Very welcome to the Voice Of Success with myself Sophie Hedestad . In this episode I will be talking about building a kick ass brand with my guest Gwen Lafage . What defines a strong brand and can all companies build a strong brand? In companies and especially in marketing we talk about you cannot manage what you cannot measure. What is Gwens point of view on measuring brand? We will also talk about defining your brand category and why that is important. Gwen works for hyper-growth company Sinch...
Jun 30, 2022•31 min
Very welcome to the Voice Of Success with myself Sophie Hedestad . In this episode I have an interesting guest with me, her name is Laura Erdem . She is working for the danish SaaS company Dreamdata. Dreamdata and Laura is particularly good in Social Selling on LinkedIn. This is a platform many B2B companies want to understand to drive demand. We will dig deep on how to create success for your company as well as you as an individual. Why should you work with Social Selling? Whats the benefits? W...
Jun 20, 2022•30 min
Welcome to #VoiceOfSuccess with myself Sophie Hedestad and my guest Gianna Driver. Gianna Driver is the Chief Human Resource Officer at Exabeam. She is located in sunny California and today we will talk about her experience and journey working with people and culture. As always, we talk about why Gianna have been successful in life and really how she defines success. She will talk about how she ended up working in Human Resource and the journey behind ending up at Exabeam. We will also talk abou...
May 31, 2022•28 min
Do not forget to subscribe to this podcast! Very welcome to the #VoiceOfSuccess and in this episode I talk to Kim Scott. She is passionate about helping companies develop healthy feedback cultures and build cohesive teams. She have written a bunch of books for example Just Work – Get shit done and also Radical Candar. As always we talk about success and what success means to Kim. We also talk about workplace injustice, discrimination and Kims experience and research around this. How you can figh...
May 09, 2022•41 min
Welcome to the #VoiceofSuccess. Today I have Customer Experience Rockstar James Dodkins with me. He is a Customer Experience Evangelist at Pega systems. But what is a CX Rockstar, this will is something James will explain today. As always in #VoiceOfSuccess, what is James drive? We also talk about: How you create a magnetic brand and stand out from the crowd? How do you get new happy customers? How do you deliever a kick as customer experience Do you believe that Happy Employees drives Happy Cus...
Apr 05, 2022•31 min
Today I am talking to Siri Chilazi about equality and inclusion. Most companies are not very good at this unfortunately. There is a connection between equality and modern performing businesses. In our conversation we will explore if we are going in the right direction or what needs to change in order for us to do so. Even if we have an equal board or management team, are woman and marginalized groups really included and can they speak up? Listen to Siri and hear her thoughts.
Mar 29, 2022•31 min
In this episode I get the opportunity to talk to marketing guru Sangram Vajre. He has launched a book called MOVE that is one of the best selling business books at the moment. It is a go to market framework that all businesses that wants to launch it´s products successfully could and should use. He is also passionate about marketing and today we will talk about being a CMO and what to focus on to be successful. What should a CMO report on and what should a successful CMO/CEO relationship look li...
Dec 15, 2021•37 min
Meet Bjorn Radde, Head of Digital Marketing at T-systems International. In this episode of Voice of Success Bjorn will talk about Social Selling and LinkedIn. He will also talk about how to enter the German market successfully and how to get the most out of your digital marketing efforts. Enjoy!
Nov 02, 2021•30 min
Matt is an award-winning author, speaker and consultant on Customer Experience and strategy. As a speaker, he has addressed industry leaders at every kind of organization imaginable, from Microsoft to the FBI. In this episode we talk about how businesses out there are constantly trying to predict the future, to what results? Listen to Matts reflections on how to create a predictable strategy.
Sep 28, 2021•36 min
This is #TheVoiceOfSuccess with Sophie Hedestad. In this episode I am speaking to Pratik Thakker who is Israel’s Tech Ambassador to India. He found love, he followed his heart and moved to Israel. He left his homeland India and he explains how tough the first year was leaving his family and friends for a new culture and language. Of course, as always in Voice of success, we also talk about success and how Pratik defines being successful. He shares why he has been really successful at LinkedIn! H...
Sep 13, 2021•29 min
Meet Kristine Hofer Næss. She is the Chief Customer Officer at Amesto and she is located in beautiful Oslo, Norway. Kristine is customer obsessed, a very good thing since most companies strive to build a customer obsessed culture and would not survive without paying customers. We will talk about the Customer Experience program Kristine built and how Amesto are gathering feedback from customers to make data driven decisions. She has previous experience from tech giant Microsoft and also started t...
Jun 08, 2021•28 min
Companies must simplify their strategies and focus on two things only: Employee Experience and Customer Experience. Often can companies can create complexity that is confusing for the employees. Strategies can sometimes even be conflicting and overwhelms employees. Listen to Professor Felix Oberholzer-Gee from Harvard Business School and get inspired how you can simplify your strategies. By aligning strategies leaders will improve both Employee Experience and Customer Experience.
May 15, 2021•38 min
Mikkel Drucker is newly appointed CEO of the successful SaaS-company Netigate . He gives a background to himself and why he has been successful in life. He shared what the most inspiring workplaces been like and his way of viewing leadership. Research shows that Employee Experience drives Customer Experience, but how do you build a successful and strong company culture? Mikkel has the answers, do not miss out.
Apr 30, 2021•21 min
In this episode I am talking to Natalia Brzezinski she works as Head Of Strategy at fintech company Klarna. Did you know how Natalia got Barack Obama to her Brilliant Minds event in Stockholm or what Hillary Clintons last words to her where before moving to Sweden? Listen to the #VoiceOfSuccess! If you work within any technology or SaaS-company Natalia is supporting you, she is building bridges between US and Europe. She lived many years in Stockholm, Sweden and got to know many tech entrepreneu...
Apr 12, 2021•30 min
In this episode I am talking to Catherine De La Poer. She is Putting Emotional Intelligence at the heart of Leadership Development. She is a keynote speaker within digital transformation, and she is passionate about human sustainability. Of course this is also the topic, we will talk in depth about emotional intelligence. I was fascinated when Catherine talked about how trust is created, which is key, if you are working with leadership! Trust is actually a chemical process in the brain, when you...
Mar 04, 2021•27 min
Blake Morgan is Customer Experience Futurist, Bestselling Author, Keynote Speaker. She is also a working mom, balancing life and career. Life is full of opportunity and options. Would it not be great to take part of this? We talk about how your childhoos has a part of you beeing succesful In this episode Blake share her best tips on beeing succesful. She is also great at Customer Experience and will guide you on what are the big no-no´s, what are the right thing and how you can build a strong cu...
Feb 26, 2021•30 min
