20. Frida Ahrenby from GetAccept on how B2B SaaS marketers needs to go back to basics - how do you reset your organization for the new reality!

We just thought the pandemic was over and then war hit us and with that comes crazy energy prices and inflation. What happens in the world around us for sure affects the tech-scene and SaaS companies in the Nordics. Companies have for many years focused on growth instead of profitability and we have been forced to face a new reality with tighter budgets and letting go of people. The first department the CFO and CEO takes a closer look at is marketing and what they are looking at is revenue and spend, what can really be attributed towards marketing? Every dollar that can not be proven ROI will be cut out. We will talk about going back to basics in marketing and how to setup your marketing organisation for success in uncertain times.