13. Sangram Vajre about what makes a Chief Marketing Officer successful

In this episode I get the opportunity to talk to marketing guru Sangram Vajre. He has launched a book called MOVE that is one of the best selling business books at the moment. It is a go to market framework that all businesses that wants to launch it´s products successfully could and should use. He is also passionate about marketing and today we will talk about being a CMO and what to focus on to be successful. What should a CMO report on and what should a successful CMO/CEO relationship look like? Fasten your seatbelts.