Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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SheKnows has hatched pun intended an initiative aimed directly at Tweens. Samantha Skey, the CRO and CMO of SheKnows. Samantha explains this new unit of SheKnows Studios, which is focused on creating original and branded content. In this case, Hatch which focuses on tweens.
Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials
Marketing to the Likeable Mom and The Like Cycle as Maria speaks with Samantha Skey the CRO and CMO of womens lifestyle media platform, SheKnows. We hear about her recent whitepaper that discusses how moms connect with and react to technology, specifically with regard to the social media content they create, share, and seek.
Jean Ketcham and Suzanne Bates, the Co-founders of Aging But Dangerous, share how they inspire, empower and challenge women over 50 to self-fulfill, self-actualize and live their lives to the absolute fullest by hosting recreational events like skydive outings, white water rafting trips and more.
Discussing The Happiness Factor as Maria speaks with Nancy O Brien and Linda Saggau, the co-founders of Experience Happiness. Their goal is helping organizations cultivate the competitive advantage of happiness.
Talking Unorthodox marketing approaches as Maria welcomes Michael Houlihan and Bonnie Harvey, the Founders of Barefoot Wines and the co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brand.
Talking about the Importance of Google for New Boomer Product Launches with the founder, chairman, and editor-in-chief of Vibrant Nation, Stephen Reily. Stephen explains how Women 50plusare shopping for beauty products online more than they are using any other single distribution channel for the same purpose.
Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media.
Tapping Into Your Leadership Energy with Leadership Energy Consultant Cheryl Leitschuh, Ed.D., RCC as she shares ways to unlock the secrets of your success. Cheryl has a doctorate in psychology and works with major corporations and individuals on using the right tools at the right time. She has an entire book based on these tried and true secrets and shes here today to tell us all about it.
Women Millionaires are they different than men? Bob Shullman, the Founder of Shullman Research Center explains and analyzes this question.
Erik Pavelka, CEO of Martini, the global media expert in brand advertising to the affluent and influential, speaks to Maria about What The Modern Shopper Looks Like. They discuss how the affluent researching first before they go shopping or buying online in between meetings
John Gerzema, best-selling author, columnist, speaker and social strategist and Author of The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future, is back to discuss the reception of The Athena Doctrine: One Year Later. Related articles across the web Skirts in the Boardroom Women and Their Economic Power
Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world. Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra. Related articles across the web Reaching Wom...
Talking with the author ofThe Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about arecently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections. Related articles across the web Behavioral Brand Planning and Engagement Affluent ...
Engaging Millennials Hastags or Not as Maria speaks withMaryLeigh Bliss, theTrends Editor and Strategic Consultant at Ypulseabout her recent MediaPost article that tells usHow To Hashtag The Right Way. She explainsto keep in mind to avoid hashtag abuse and become hashtag relevant in our campaigns. Related articles across the web Women and Social Influence with Stacy DeBroff Social Listening for Brand Reputation Management Banning The Term Bossy
Talking The Gender Gap, Women and Poverty with Ariane Hegewisch, Study Director at Institute for Women's Policy Research. She discusses a new study entitledThe Gender Wage Gap by Occupation and by Race and Ethnicity Related articles across the web Green Moms Social Study Shopping Rituals of the American Mom Leveraging Gender Differences in the Workplace The Role of Wives as Breadwinners The Hollywood Glass Ceiling with Nancy Malone Women and Politics Gender Bending for Increased Market Share The...
Lets Make the Industry 50/50 Initiativehighlights the wealth of qualified women in senior positions throughout all facets of the creative communications industries, bringing important balance to the conversation and laying a foundation for future generations of female talent.Mandy Gilbert, Founder and CEO of Creative Niche Inc;Jen Larkin Kuzler, Director of Awards Programs at ADC Global tell us about the inititative. Related articles across the web Frito-Lay Female Focused Products Behavioral Br...
Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.
Hollywood is no stranger to discrimination,particularly when it comes to women getting executivejobs as producers and directors. Maria discusses the Hollywood Glass Ceiling with actress , producer and directorNancy Malone, who was recentlyhonored with the Loreen Arbus Award from her peersat Women in Film and Television. Related articles across the web Revolutionizing Womens Fitness Momarchy: Why Moms Rule the World Winning The Mature Market PepsiCo Womens Inspiration Network Zero Moment of Truth...
Sheila Robinson, the founder and publisher of Diversity Woman Media and author of Lead by Example.Lead By Example is a guide to leadership for todays businesswomencorporate professionals and entrepreneurs. Related articles across the web Women and Leadership; Social Media Content Solutions for Business Millennials and their Mom Complex Social Listening for Brand Reputation Management Tapping The Powerful Tween Market New Era Moms and the Issues Working Moms and Mom Entrepreneurs Face...
Media Portrayals of Women Are More Powerful Than the Word 'Bossy is the focus of a recent Advertsing Age article fromStacy Janicki, director of account management and senior partner at Carmichael Lynch. Maria welcome Stacy to discuss.
Social Listening for Brand Reputation Management as Maria welcomesFrank DeMaria,CEO of the Americas for Social 360 Monitoring.Social 360 helps communicators manage corporate reputation and guide strategy by searching for critical conversations taking place on the social web.
Marketing to Women Conference Celebrates 10 Years as Maria speaks with Nan McCann, thePresident of PME Enterprises and the Founder of the premier marketing conferences M2W, M2Moms, M2W-HW and Women Mean Business! Week.
Anne Doyle , author of Power Up! How America's Women Achievers Become Leaders discusses her new book whichexplores howAmericans women achievers arebecomingtomorrowsleaders.
Momarchy: Why Moms Rule the World as Maria welcomes back Mary Van Note and Beth Perro-Jarvis from Minneapolis-based consulting firm Ginger. They talk about their new book that profiles the role of mom in American culture and commerce.
Mommy Bloggers: Stereotypes, Creativity and Engagement as Maria speaks with Holly Pavlika, the Senior VP of Strategy at Collective Bias and founder of MOMentum Nation. Holly discusses the stereotypes of Mommy Bloggers and how she is not really the pony tail, yoga pants-wearing woman of our imaginations, howbloggers spend a ton of time on other social channels more than linking back to their own site and offers herstandout moments of 2013 from a marketing to women perspective?
SheSpeaks founder Aliza Freud discusses findings from the SheSpeaks Women Predict 2014 Survey and how women feel optimistic and in-control moving into the new year, and how they feel empowered into their own financial situations and personal health.
Nicole DeBoom, the Founder and CEO of Skirt Sports, Inc. creator of the original running / fitness skirt talks to Maria about her workRevolutionizing Womens Fitness.
Talking Social Engagment with Maryanne Conlin, an award-winning social media expert and CEO of RedRopes Digital. Her efforts are focused on food, sustainable industries, Hispanic consumers and marketing to moms, her award-winning agencies work with mid to large size companies in food, consumer goods and non-profits and have included: The National Restaurant Association, Avocados From Mexico and Shoedazzle.
We look at the Holiday Shopping Outlook for 2013 with Ashley Welde of SheSpeaks. A community powered by women who love to get the latest scoop and share whats hot. She Speaks gives you many ways to have a say, share and inspire others.
