Connecting with Teen Consumers with Megan Grassell
Jun 03, 2014•28 min
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Episode description
Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world.
Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra.
Related articles across the web
Reaching Women Entrepreneurs
Tapping The Powerful Tween Market
This woman utilized crowd funding to raise start-up funds for modest teen lingerie
Yellowberry founder Megan Grassell's business crash course
How One Company Is Revolutionizing the Bra Industry for Girls
How Yellowberry Is Changing The Bra Industry For Young Girls
Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra.
Related articles across the web
Reaching Women Entrepreneurs
Tapping The Powerful Tween Market
This woman utilized crowd funding to raise start-up funds for modest teen lingerie
Yellowberry founder Megan Grassell's business crash course
How One Company Is Revolutionizing the Bra Industry for Girls
How Yellowberry Is Changing The Bra Industry For Young Girls
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