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Purse Strings

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

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Episodes

Grabbed: Poets & Writers on Sexual Assault, Empowerment & Healing

A gender-inclusive anthology of poetry and prose that addresses the physical and psychological act of being “grabbed,” or in any way assaulted. The #MeToo movement, the infamous Access Hollywood tape, and the depraved and hypocritical actions of celebrities, politicians, CEOs, and other powerful people have caused people all over the nation to speak out in outrage, to express allegiance for the victims of these assaults, and to raise their voices against a culture that has allowed this behavior ...

Nov 05, 202035 min

American Women And World War II

Today's guest is Doris Weatherford, author of the new book Victory for the Vote. She has been publishing books on women's history for over thirty years. Her first was FOREIGN AND FEMALE: IMMIGRANT WOMEN IN AMERICA, 1840-1930. Published in 1986, it was revised and expanded in 1995. KIRKUS REVIEWS said of it, “absorbing chapters full of quotations from original letters and diaries…meticulous research, vibrant reading.” That book grew out of her questions in a course on immigration at Harvard, and ...

Oct 16, 202033 min

Nectar Consulting With Michele Molitor

Michele Molitor has helped thousands of clients break through barriers to success – she is an experienced Executive Coach, a best-selling author, Founder of Nectar Consulting, and a Rapid Transformational Therapist.

Aug 21, 202028 min

Pain Into Power

Pain into power with Sydney Williams. Today's Guest is a former collegiate athlete and competitive skydiver, Sydney, unexpectedly found herself on the receiving end of a Type 2 diabetes diagnosis, while grappling with unresolved trauma from a decades-old sexual assault, she set out on a mission: turn her pain into power. Two hikes across Catalina Island and 80 miles later, she founded Hiking My Feelings to help others tap into the mind-body connection and healing power of nature that helped kick...

Feb 19, 202032 min

Montanya Distillers With Karen Hoskin

Karen started Montanya about 11 years ago and since then she's built a rum brand that is distributed in 44 states in the US and in seven countries. Just this past year Montanya was named to two B Corp Best For The World Lists—Best Overall and Best for the Environment. Her premium craft rum distillery is located in Crested Butte, Colo. When Karen began the craft distillery Montanya Distillers in 2008, she was the only female in a male-dominated industry in the US. This impacted her ability to gai...

Feb 04, 202038 min

The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown

Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown, was published by Alfred A. Knopf in May of 2019. The New York Times Book Review named it an “Editors’ Choice.” She is also the author of Lost Kingdom: Hawaii’s Last Queen, the Sugar Kings, and America’s First Imperial Adventure and the The House of Mondavi: The Rise and Fall of an American Wine Dyna...

Nov 12, 201929 min

Make Your Home Among Strangers

Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the NY Times. Her novel, Make Your Home Among Strangers, was an NYT Editors Choice book, the winner of the 2015 International Latino Book Award and was cited as the best book of the year by numerous media outlets. It’s also been adopted as an all-campus read at over 25 American universities. Jennine is th...

Oct 15, 201938 min

The Rise Of Woman In Corporate Boardrooms

Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through her dynamic talks, workshops, media appearances, executive coaching, and bestselling autobiographical jungle caper Radical Sabbatical: A Hilarious Journey from a Stifling Rut to a Life Without Boundaries. Her columns in Forbes, Psychology Today and Huffington Post as well as appearances on ABC, Huffi...

Jul 08, 201936 min

Martinis & Menopause Strategies: Science and Sips that Empower Women to Beat the Hormone Groan

Kelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in Dental Hygiene from Oregon Health Sciences University in 1996. The author of the Amazon best seller: Martinis amp; Menopause Strategies, Science and Sips that Empower Women to Beat the Hormone Groan, she also writes a popular blog about women’s health. Her information is accessible and easy to understand ...

May 20, 201934 min

Founder and Principal at Ascent Strategy

Today on Purse Strings we are joined by Sophia Sunwoo of Ascent-Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact2 Awards Pitch finalist, and a Fred Alger Finance Award winner. Through Ascent Strategy, Sophia has helped large nonprofits open offices in new countries, increased sales by 50% within 3 months of diagnosing a client’s blocks, raised millions in funding, and has helped launch countless startups in the s...

Apr 17, 201930 min

Why We’re Confused About Consent—Rewriting Our Stories of Seduction

Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented her TEDx talk “Why We’re Confused About Consent—Rewriting Our Stories of Seduction,” in which she explains how moments in movies and television blur consent with coercion. Her most recent book Independent Female Filmmakers—A Chronicle Through Interviews, Profiles and Manifestos is currently available w...

Apr 10, 201937 min

When I Grow Up

Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career List or 150+ other media outlets. She’s the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and...

Apr 09, 201944 min

Working My Way Back To Me

One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April Kirkwood, author of working my way back to me, a memoir that brings readers up close and personal to her journey back to wholeness. As a therapist and author, April helps others past their pain and create a new life where they are stronger as a result.

Feb 12, 201934 min

Elevate For Her

Rhonda Moret, founder of Elevate For Her , a professional development organization with tactical programming designed to help women claim their value and step forward from inferiority, with drive, passion, and action to achieve their goals-- stemming from learning and education. From humble beginnings, growing up as a Latina woman in South Central Los Angeles, Rhonda was the first woman in her family to graduate from college and has forged a path of empowerment for women after her. As a branding...

Jan 29, 201936 min

Driving Global Go-To-Market Strategy

Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Peggy is responsible for driving global go-to-market strategy for SDL’s portfolio of solutions.

Dec 04, 201833 min

Whiskey Maker Launches Campaign With Connected Bottles

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing ...

Nov 14, 201843 min

Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War

Maria Reitan speaks with Karen Abbott, the author of Liar, Temptress, Soldier, Spy: Four Women Undercover in the Civil War. Abbott illuminates one of the most fascinating yet little known aspects of the Civil War: the stories of four courageous women--a socialite, a farm girl, an abolitionist, and a widow--who were spies.

Oct 23, 201827 min

Celebrating Rad Girls

Today on Purse Strings Kate Schatz is our guest. Kate Schatz is a feminist writer, activist, and educator. She is the author of the New York Times bestsellers Rad American Women A-Z and Rad Women Worldwide, and the accompanying journal, My Rad Life. Kate is the co-founder of Solidarity Sundays, a nationwide network of feminist activist groups, and she speaks often about politics, resistance, feminism, race, parenting, and more. In her latest book with Miriam Klein Stahl, Rad Girls Can, you’ll le...

Oct 10, 201837 min

The Importance Of Creating Content And Delivering It To The Public

Today on Purse Strings Maria is joined by Christina Nicholson, TV news reporter anchor turned marketing agency owner. Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, and many other media outlets. Because of Christina's experience in the communications industry, shes networked and...

Sep 18, 201837 min

Innovating business in a new industry

Neely Tamminga is CEO and Chief Whiteboard Artist of DISTILL. During her 20-year career on Wall Street, Neely would routinely apply seemingly imperfect and disparate data to help ground conversations about consumer behavior to money managers and institutional investors. Neely is considered a consumer behavior expert with insights that span all demographics and across all key areas of discretionary spending. Key career awards include top sell-side analyst in The Wall Street Journal Best on the St...

Aug 14, 201835 min

Connecting Consumers With Women-Owned Businesses

Today on Purse Strings our guest is Kateri Ruiz, founder of MAIA. The MAIA community is an online directory that connects consumers with women-owned businesses. As women, we influence or control trillions of dollars spent in the U.S. annually and with that influence, we have the incredible opportunity to use our money to affect change. Through our online directory, MAIA gives you access to millions of woman-owned business across the country. If every female in the U.S. bought her tampons from wo...

Jul 17, 201837 min

Millennial Women and Wealth Management

Talking about Millennial Women and Wealth Management as Maria Reitan welcomes Jaime Hansen, vice president, and financial advisor from RBC Wealth Management. Jaime has created a relationship-based wealth planning practice that incorporates each individual’s personal values and desired lifestyle as a foundation for comprehensive wealth planning and investment management. Jamie is dedicated to serving the woman’s market, focusing on women in transition and providing education as a tool for empower...

Jun 19, 201826 min

Straight Talk for Smart Business Women

Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “yoda” for small woman owned small businesses and solopreneuers. She describes herself as a Leadership Results Consultant. Providing leadership coaching, leadership training and consulting. Add speaker, podcast host and author to that list.

Jun 05, 201828 min

Sports Marketing & Women With: Ishveen Anand

Talking about Sports Marketing Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as Birchbox, Vita Coco and Hint water.They work with brands looking to target women in a unique way using sports - whether that be female athletes who are recent mothers, or male athletes who have a large female following.

May 22, 201832 min

Support Women in Business with Chief Moxie Officer Shauna Armitage

Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business, about her mission to redefine what it looks like to be a working woman and how this mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and insights, guiding one another in growing successful businesses.

May 08, 201835 min

Women In Tech With Inecke Snyder-Lourens

Today's guest on Purse Strings is Inecke Snyder-Lourens, is Director of Professional Services at Cognifide, the WPP digital technology consultancy. She leads a team of 39 Consultants, Experience Analysts and Experience Architects, the biggest specialist team of its kind in London. Her background lies in advising large organizations in business process re-engineering, IT strategy, operating models, cost analysis and business change. She has worked with some of the world’s best-known brands, such ...

Apr 17, 201828 min

Assisting Women In Creating Supportive Learning Communities

Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development series for women called Mindset 2 Mastery. This program takes into consideration the various other factors that women face in their careers (i.e, work-life balance, diversity and inclusion issues, confidence, self-talk, etc.) that men traditionally don't have to worry about and creates applicable solutio...

Apr 10, 201832 min

Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle

Anna Sabino is the designer behind the jewelry brand Lucid New York, which she started after leaving her Wall Street career. Her jewelry collections are sold in more than 100 stores all over the world and have been featured in People Style Watch, Vogue, and Cosmopolitan. Sabino is a contributor to Huff Post and Medium and is a certified career coach. She speaks and leads workshops on growing your creative business, generating multiple streams of income, and working remotely. You can find valuabl...

Feb 27, 201829 min

Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives

Today on Purse Strings our host Maria Reitan is joined by Bryce Austin, the CEO of TCE Strategy and a leading voice on emerging technology and cybersecurity issues. With over 10 years of experience as a Chief Information Officer and Chief Information Security Officer, Bryce actively advises the boards of companies in industries as diverse as financial services, retail, healthcare, technology and manufacturing industries. He was the CIO and CISO of Wells Fargo Business Payroll Services from 2004 ...

Dec 05, 201732 min
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