Maria Reitan speaks with on-air media personality, host and professional speaker Katerina Cozias. As the founder of FabAfter40.life and executive producer of the digital talk show LA40 - Life After 40, Katerina reminds audiences that contrary to popular societal messaging, life after 40 is not meant to be a time to give up, rather, it’s the time to get up. Her powerful message “don’t be afraid of change” motivates people to step into their light, regardless of what their age.
Nov 21, 2017•34 min
Meryl Gordon joins Maria Reitan to talk about a new biography she wrote about Bunny Mellon. Bunny was a style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level arenas of politics, diplomacy, art and fashion.
Nov 14, 2017•37 min
Maria Reitan talks to author Evelina Galang, author of Lola's House: Filipino Women Living with War. Evelina shares stories from the women at Lolas’ House, a community center in Metro Manila, in the Phillippines which she focused on. She accompanies them to the sites of their abduction and protests with them at the gates of the Japanese embassy. Each woman gives her testimony, and even though the women relive their horror at each telling, they offer their stories so that no woman anywhere should...
Nov 07, 2017•37 min
Today on Purse Strings we are joined by Faith Erin Hicks. Faith is a Canadian writer and artist. She worked in the animation industry for several years before transitioning into writing and drawing comics full time in 2008. She started making comics “for fun” and putting them on the web when she was in college. Her first published work was Zombies Calling in 2007. Since then, she has published a number of other graphic novels, including The War at Ellsmere, Brain Camp Friends with Boys, Nothing ...
Oct 31, 2017•28 min
Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.
Oct 24, 2017•31 min
Women and The Digital Evolution 10 Years Later as Purse Strings concludes its 6-part series looking back at how digital media and digital marketing has evolved in the past decade. Maria's extensive look back includes women and gaming, the global female perspective, the evolution of digital interaction between parents and their children and more.
Oct 24, 2017•34 min
Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” — about 1.25 million average viewers, down from roughly 2.5 million in 2011, in Nielsen C3 ratings for 2-11 viewers on a total day basis. Since the fourth quarter of 2011, only two of 23 quarterly periods have shown growth — and 11 quarters in that six-year span have witnessed double-digit percentage de...
Sep 19, 2017•27 min
Maria continues our look at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.
Aug 29, 2017•36 min
Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manif...
Aug 22, 2017•40 min
Today on Purse Strings Maria is joined by Kelly Baker the editor of Women in Higher Education and a freelance writer who covers religion, racism, higher education, gender, labor, motherhood, and popular culture. Kelly is also an essayist, historian, and reporter. She has regular columns at the Chronicle for Higher Education‘s Vitae project, Women in Higher Education, Killing the Buddha, and Sacred Matters. She has also written for The New York Times, The Atlantic, Bearings, The Rumpus, The Manif...
Aug 22, 2017•40 min
Maria looks at how millennials were becoming a force to be reckoned with –we knew so little about them, but we knew they were going to be Entering the workforce, having kids… we listen back to how millennials were redefining what their previous generation had taken as gospel. But was it for the better? From Millennial Moms in the workplace – their challenges and solutions to how Millennials are changing the home – what it looks like, how it serves the families inside.
Aug 15, 2017•31 min
Today on Purse Strings Maria's Guest is an award-winning writer, speaker, and strategist to Fortune 500 executives, entrepreneurial leaders, and think tanks around the world Cortney McDermott. Before turning entrepreneur, Cortney served as executive at Vanity Fair Corporation, vice president at Sustainability Partners, professor of graduate studies for several Big Ten universities, and global associate for the renowned beCause Consortium. (She also moonlighted as a deli waitress, secretary, and ...
Aug 01, 2017•38 min
10 Years of Marketing to Women with Social Media Part 2 as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We continue to look back at the evolution of social media when it comes to marketing to women in the past decade.
Jul 25, 2017•20 min
10 Years of Marketing to Women with Social Media as Purse Strings begins its 6-part series looking back at the last 10 years. Purse Strings has been on the air and celebrates its 10th anniversary in October. We look back at the evolution of social media when it comes to marketing to women in the past decade.
Jul 11, 2017•33 min
Crafting Sustainable Womens Careers as Maria Reitan welcomes back nationally recognized speaker, writer, and podcaster, and the Founder and CEO of Bossed Up, Emilie Aries. We learn about her new fiercely feminist podcast, Stuff Mom Never Told You. Plus, her ongoing work at BossedUp where she helps career women navigate career transition and prevent burnout and her new initiative with the United States of Women and the new Galvanize program to prepare women for leadership at work and in public se...
Jun 20, 2017•32 min
Maria is joined by Michelle Scheuermann, she is the principal of Bullet Proof Communications, LLC, a marketing communications consultancy specializing in communication strategies utilizing both traditional and non-traditional avenues to increase awareness and participation in brands, events and more. Michelle created Bullet Proof Media Blog in 2009 as a way to share insights into outdoor TV world as she worked for Sportsman Channel. She has more than 10 years of experience in marketing, communic...
May 02, 2017•36 min
Maria discusses the FOX News harassment debacle. From Bill O'Reilly to Roger Ailes she gives you on the ins and outs of the entire situation. She speaks with Robin Donovan and Kim Mickelson, of Bozell. Bozell is a company that offers creative marketing communications. Includes portfolio, case studies and map location.
Apr 26, 2017•35 min
Feminism Wave and the F-Bomb as Maria Reitan speaks with Julie Zeilinger, who manages the website theFBomb.org. Julie is also the author, ‘A Little F’d Up: Why Feminism Is Not a Dirty Word’. Julie Zeilinger is the founder and editor of WMC FBomb ( http://www.thefbomb.org ), a feminist blog and community for teens and young adults who care about their rights and want to be heard, which partnered with the Women’s Media Center in 2014. Julie has been named one of Newsweek’s “150 Women Who Shake The...
Apr 18, 2017•32 min
Flex for Executive Women discussed as Maria Reitan talks to Romaine Thomas, the Founder of Juggle Jobs. Romanie explains how more companies are starting to see the value of offering flexible positions in their organizations and what factors are pushing them to this awareness.
Apr 04, 2017•25 min
Maria speaks with Heidi Lear the US director of brand marketing at GoodPin, the leading "make-a-difference ecosystem" designed for today's donors and socially responsible brands by bringing together people, brands, and charities. GoodPin effects how communities come together and how they give back by pushing the boundaries of responsible consumption to create individual impacts while developing corporate branding. By empowering consumers to interact with brands and causes through the GoodPin app...
Mar 28, 2017•29 min
Maria speaks with Maggie Montagna, a Senior Associate with Marvin Traub Associates. Maggie shares with us some details on a new study entitled “The ‘New Davids’” a report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.
Mar 21, 2017•30 min
Maria speaks with the Author of What will it take to make a Woman President: Conversations About Women, Leadership, and Power, Feminist.com Founder Marianne Schnall. Marianne is a widely published writer and interviewer whose writings and interviews have been featured in a variety of media outlets including O, The Oprah Magazine, Marie Claire, CNN.com, TIME.com, EW.com, the Womens Media Center, and many others.
Mar 14, 2017•38 min
Making Retail Personal as Maria speaks with Pam Danziger, the founder of Unity marketing and the author of the book Shops that POP! 7 Steps to Extraordinary Retail Success. They talk about face to face retail and how important and valuable it is to create connections with consumers. And we also talk about as a owner, you should be on the floor being a front line ambassador and analyzing customer experience. And find out how your valued customers and/or guests may be your answer to better sales e...
Mar 07, 2017•33 min
Jennifer Kemp, of Kemp & Company – an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware of… and how women are already getting hip to the new online world order.
Jan 29, 2017•38 min
Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
Jan 29, 2017•38 min
Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive, a full-service marketing and communications firm that specializes in marketing to women discuss the challenges of marketing to women in a down economy.
Jan 29, 2017•32 min
Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.
Jan 29, 2017•36 min
Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie, theSVP, Director, Moms Initiatives forPME Enterprises. We also preview the upcoming Marketing to Women Conference.
Jan 29, 2017•30 min
SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting female professionals inmedia, marketing and advertising at all levels of their careers.
Jan 29, 2017•35 min
How We Shop with Rodney Mason GVP, Strategy Marketing, Blackhawk Engagement Solutions. Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton.
Dec 27, 2016•28 min
