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Purse Strings

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

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Episodes

The New Fitness Movement and Retail Trends for 2016

Discussing The New Fitness Movement Kimberlee Moen and XaBeat. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. Retail Trends for 2016 with Kevin Quinn, Principal at STYLEDRetail.

Dec 20, 201640 min

Female-Friendly Emerging Industry

Female-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning and Asset Protection Department.

Dec 13, 201631 min

Corporate Social Strategies with Gary Allen

Talking Corporate Social Strategies as Maria Reitan welcomes Gary Allen, the founder and change maker at Modern Minds. ModernMinds was formed by Gary to put that background of excellence to work in helping other companies, leaders and teams achieve their next big, bold goal.

Dec 06, 201634 min

Peer Mentoring With Lani Basa

Talking about Peer Mentoring as Maria Reitan speaks with Lani Basa the CEO at BWC. Lani co-founded the Business Women's Circle, an association of women business owners who meet monthly as a peer advisory board. It is designed to help women grow their business to $1 million or beyond. Facilitated by a professional, these meetings provide opportunities for a group of 10-12 owners of diverse businesses to share best practices, learn from each other, and hold themselves and others accountable.

Nov 29, 201632 min

Winning Etiquette for Business With Stephanie Hansen

Winning Etiquette for Business as Maria Reitan speaks with KTMY-FM St. Paul, Minnesota-based radio show of the Daily Dish host Stephanie Hansen. She also host the @MakersofMN podcast, which focuses on entrepreneurs, creators and innovators who make products and services in Minnesota.

Nov 22, 201637 min

Security Moms: Protecting Homeland and Home

Maria Reitan speaks with former Undersecretary of Homeland Security Juliette Kayyem, the Author, Security Mom: An Unclassified Guide to Protecting Our Homeland and Your Home. Kayyem is also a national security, intelligence and terrorism analyst for CNN. Here book offers readers years of professional experience into smart, manageable guidelines for keeping your family safe in an unpredictable world.

Nov 08, 201636 min

Big Hitters: The Woman Behind the Man Who Made McDonald’s Fortune

Maria Reitan speaks with Lisa Napoli, the Author, Ray and Joan: The Man Who Made the MacDonald’s Fortune and the Woman Who Gave it All Away. In her three decades as a journalist, Lisa has worked for The New York Times, MSNBC, the public radio show Marketplace, and a variety of other outlets. She’s covered everything from presidential campaigns, to hacker conventions and a hostage standoff, to the dawn of the World Wide Web.

Nov 01, 201637 min

Managing Your Online Reputation

Managing Your Online Reputation a Maria Reitan welcomes Strategic Communications Consultant, Author and Speaker John David. John recently wrote the book, How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business David has more than 25 years of experience in public relations, and his articles on online reputation management appear in the Huffington Post, PR Daily and other trade outlets

Oct 25, 201634 min

Sex and The Single Girl: The Original Modern Woman

Sex and The Single Girl: The original modern woman discussed as Maria Reitan speaks with Brooke Hauser, the Author of Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern Single Woman. A longtime journalist, she has written for Allure (where she was also a Contributing Editor), Glamour, Marie Claire, the New York Times, and the Los Angeles Times, among other publications.Her first book, The New Kids: Big Dreams and Brave Journeys at a High School for Immigrant Teens, won t...

Oct 18, 201635 min

Creating Confident Woman Leaders

Creating Confident Woman Leaders as Maria Reitan speaks with Eleanor Beaton, the President and CEO of the Impact and Influence Leadership Lab for Women. Eleanor is an advisor on women’s leadership development to the Yale School of Management, an award-winning entrepreneur, international speaker and expert in women’s leadership. She has shared the stage with celebrated entrepreneurs including Lisa Sasevich, Loral Langemeier, Sharon Lechter and EBW2020 founder Ingrid Vanderveldt. She has been reco...

Oct 04, 201636 min

Writing Strong Female Characters with Nina Romano

Writing Strong Female Characters as Maria Reitan speaks with Nina Romano. Nina is the Author of In America The Secret Language of Women. Nina is the author of five poetry collections: Cooking Lessons from Rock Press, submitted for the Pulitzer Prize, Coffeehouse Meditations, from Kitsune Books, She Wouldn’t Sing at My Wedding, from Bridle Path Press, and Faraway Confections from Aldrich Press. Romano has published two poetry chapbooks: Prayer in a Summer of Grace and Time’s Mirrored Illusion bot...

Sep 27, 201633 min

Transmedia Break Big with Andrea Philips

Andrea Phillips is an award-winning transmedia writer, game designer and author. She has worked on projects such as iOS fitness games Zombies, Run! and The Walk, The Maesters Path for HBOs Game of Thrones, human rights game America 2049, and the independent commercial ARG Perplex City. Her projects have variously won the Prix Jeunesse Interactivity Prize, a Broadband Digital award, a Canadian Screen Award, a BIMA, the Origins Vanguard Innovation Award, and others.

Sep 13, 201635 min

Being Your Own Boss

Being your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a political organizer turned award-winning women’s development coach. She has helped hundreds of women navigate career transition and prevent burnout. Her TED talk, “The Power of No,” shows how to set healthy boundaries and invest in sustainable long-term achievement. Aries is a regular contributor on gender roles in the workplace at RoleReboot.org, The Huffington Post, a...

Sep 06, 201640 min

Creating Relationships Built on Respect

Creating relationships built on respect as Maria Reitan speaks with Mike Domitrz, the Author of May I Kiss You and the Founder of the Date Safe Project.. Mike Domitrz is one of the leading experts for transforming our sexual culture to one being built on consent and respect. For over two decades, educators, military, families, colleges and individuals of all have sought out Mike and his impactful programs and speaking engagements. Everyone; people of all ages, genders, sexual orientations and so...

Aug 30, 201634 min

Leading and Winning Authentically

Leading and Winning Authentically as Maria Reitan speaks with Marcia Hyatt, a leadership and life coach for those exploring voice and vocation. She co-founded the Center for Emerging leadership and hosts a weekly podcast called Best of Our Selves.

Aug 23, 201636 min

Kimberlee Moen and XaBeat :The New Fitness Movement

Maria Reitan speaks with Kimberlee Moen, founder of XaBeat… a new fitness movement rolling out across the country. In 2010, she opened Dance-Fit which is now XaBeat, where we could inspire all women to find a healthier and passionate life. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. The routines are simple and easy to follow so participants can concentrate on getting a better workout! XaBeat class participants sculpt their bodies and...

Aug 16, 201631 min

Year One Success Story: Female Entrepreneurs

Year one success story of female entrepreneurs as Maria Reitan speaks with Alexandra Friedman, the Co-founder of LOLA. LOLA is a subscription based company that sends 100% organic cotton tampons all around the USA – even your door stop. Learn why Alex and her business partner Jordana Kier decided to launch this particular company and how they did it – all within the last year!

Aug 09, 201627 min

Entrepreneurs Reboot to Improve

Today on Purse Strings Maria Reitan is joined by Shauna Mackenzie, founder of Best Kept Self. Best Kept Self is a platform dedicated to the self-care for the busy, burnt-out and overwhelmed business owners who put themselves last on the priority list. They believe business thrives when you thrive. They live to help entrepreneurs regain energy through their health, become more authentic in the way they look and live a more abundant life Shauna started her entrepreneurial career as an image consul...

Jul 19, 201634 min

Women Making Inroads in the Furniture Industry

Today on Purse Strings Maria Reitan is joined by Amy Von Dorp, managing director of WithIt. Founded in 1997, WithIt was founded as a not for profit organization dedicated to the belief that women should play a major role in the growth and future of the home and furnishings industries. Withit is the best network in the home and furnishings industries existing today – focused on education, mentoring ,and leadership opportunities for women.

Jul 05, 201628 min

Innovating Female Taboos

Innovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX. THINX is a high-tech, beautiful underwear solution for women to wear during their periods. She teamed up with AFRIpads in Uganda to fund a pack of reusable cloth pads for every underwear sold to get millions of girls back in school. To date, Miki and THINX have helped over 30,000 girls go back to Her next big focus is solving the light bladder leakage problem that moms are facing today and giving ...

Jun 21, 201631 min

Reaching Women Through Their Infants

Today on Purse Strings Maria Reitan is joined by Sonal Gerten, Founder of Tumblewalla and PlayActivist. Sonal explains "It’s been a personal journey to be more present and playful in my own life. I’m a busyness addict – my default setting is to do more, achieve more, stress more and worry more (when I’m not busy of course). It wasn’t until the birth of my kids that I truly realized I needed to change my ways for the benefit of my family. Stress, constant worry, and a roadrunner lifestyle were NO...

Jun 08, 201627 min

How Women Shop

Today on Purse Strings Maria Reitan is joined by Rodney Mason GVP, Strategy and Marketing, Blackhawk Engagement Solutions. With women usually doing the lion’s share of day-to- day shopping — as well as influencing big-ticket purchases — female shoppers aren’t only a key demographic for retailers; they’re often the primary demographic. In today’s world of connected shopping, what is their typical path to purchase? In two recent national studies, we asked women how they discover, filter and shop t...

May 17, 201632 min

Is Gender Diversity Profitable

Today on Purse Strings Maria Reitan is joined by Marcus Noland, executive vice president and director of studies at the Peterson Institute for International Economics and a nonresident senior fellow at the East-West Center. He co-wrote the working paper from PIIE called “Is Gender Diversitiy Profitable? Evidence from a Global Study.” His co-authors are Tyler Moran is a research analyst at the Peterson Institute. Barbara Kotschwar is adjunct professor of Latin American studies and economics at Ge...

May 11, 201645 min

Gender Diversity in PR

Gender Diversity in PR discussed as Maria Reitan speaks with Steve Barrett, the Editor in Chief for PR Week. PRWeek epitomizes the modern business publishing brand, spanning online, print, events, and social media, incorporating a paid-for content strategy and gated website. He discusses a call to action on gender diversity as the March 8th global celebration of women as the publication noted and call for gender equality is a stark reminder that affirmative action is required to make genuine cha...

May 03, 201636 min

When Your Relationship Changes

Kathryn Foster, Ph.D., is a psychologist in private practice in Ft Worth, Texas. With a masters degree in marriage and family counseling and a Ph.D. in psychology, she has practiced psycho-therapy for 27 years. She is also the author of two novels of psychological interest: Sessions: Memoirs of a Psychotherapist and Finding My Way. She has written two nonfiction companion books to The Naked Truth About Men (And Romance.) They are What Women Want….Really! (written for men but meant to be read by ...

Apr 19, 201637 min

Women and Health Care with Mary Christensen

Discussing Women and Health Care as Maria Reitan speaks with Mary Christensen, the President and CEO of Experienced Resources. Experienced Resources provides health care organizations immediate leadership support to accomplish mission critical work. We achieve this by carefully matching the clients needs to our team of experienced leaders and supporting the engagement from start to finish. Mary has more than 17 years of experience in health care operations and human resources. She received her f...

Mar 22, 201632 min

What Women Really Want

What Women Really Want as Maria Reitan discusses this widely discussed debate with the Author of The Naked Truth About Men (And Romance),Dr. Kathryn Foster, Ph.D. Kathryn Foster, Ph.D., is a psychologistin private practice in Ft Worth, Texas.With a masters degree in marriage andfamily counseling and a Ph.D. inpsychology, she has practiced psycho-therapy for 27 years. She is also theauthor of two novels of psychologicalinterest: Sessions: Memoirs of aPsychotherapist and Finding My Way. She has wr...

Mar 15, 201633 min

Diversifying Entrenched Brands to New Audiences

Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style point of view. Alan M. Krantzler has been the President of Baggallini Handbag Business at R.G. Barry Corporation since July 1, 2015. Mr. Krantzler served as the Head of Creative for Baggallini Handbag Business and General Manager for Baggallini Handbag Business at R.G. Barry Corporation f...

Mar 08, 201632 min

Millennial Mom Workplace Challenges Solved

Millennial Mom Workplace Challenges Solved as Maria Reitan speaks with Katherine Wintsch, Founder and CEO, from The Mom Complex. Wintsch, she launched The MomComplex in order to develop better products and services to make the lives of mothers easier. Bound and determined to make an impact on the world,Katherine is seen as a trusted advisor by companies such as Walmart,Unilever, Johnson & Johnson, The Discovery Network, and Playskool. Hersought-after research and expertise has been featured ...

Mar 01, 201627 min
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