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Purse Strings

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

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Episodes

Alpha Women Panel Insights

Mary Van Note and Beth Perro-Jarvis, the womenbehind Ginger Consulting LLC, are back to talk to Maria Reitanaboutthe latest insights from their Alpha Panelon a slew of timely topics.

Apr 28, 201537 min

Purse Strings Talks Women on $20's

Purse Strings hostMaria Reitan talks with Barbara Ortiz Howard and Susan Ades Stone, Co-directors of the push for the Women on 20s, putting a woman on the revised $20 bill and how you can get involved.

Apr 21, 201536 min

Home Planning With New House Expert Katherine Salant

New House Expert and Nationally Syndicated Columnist Katherine Salant speaks with Maria Reitan about how she encourages consumers to think in fresh ways about home planning, design, building and remodeling.

Apr 14, 201537 min

Marketing to Women Conference 2015 Previewed

The Marketing to Women 2015 Conference is Previewed as Maria Retian welcomesCaroline Dakin?, theDirector of Women's Initiatives? for PME Enterprises, LLC. Caroline is hereto tell us about the great line up of speakers, panelistsand of course, participants!

Apr 07, 201532 min

Women and The Military with Sgt. Stephanie Shannon

Discussion on Women and The Military when Maria Reitan speaks with the author, Battling the Storm Within, Sgt. Stephanie Shannon. Stephanie discusses her battle with PSTD and how she lived with PSTD for 20 years without knowing she had. She also discussed what needs to change for America to make actual progress in providing assistance for our veterans so they can recover from emotional, physical and psychological trauma.

Mar 31, 201526 min

Driving Breast Cancer Awareness with Susan G Komen

Driving Breast Cancer Awareness with Susan G Komen as Maria Reitan speaks withLaura Mintz, CEO ofElevate My Brand. Laurie how her agency got to build an event with the help of the Komen organization and how celebrity fashion designer and author Lauren Conrad got involved.

Mar 24, 201527 min

The Big Fat Surprise on Nutrition and Dietary Fats

We learn about The Big Fat Surprise, asAuthor and investigative journalistNina Teicholz reveals the unthinkable: that everything we thought we knew about dietary fats is wrong. She documents how the past sixty years of low-fat nutrition advice has amounted to a vast uncontrolled experiment on the entire population, with disastrous consequences for our health.

Mar 10, 201534 min

Millennial Home Trends with Jill Waage

Maria Reitan discusses Millennial Home Trends, based on the latest results of Better Homes and Gardens annual survey on the attitudes and behaviors of home buyers in the United States, with Jill Waage Executive Editor, Better Homes and Garden Brand.

Mar 03, 201531 min

Women and Financial Security with Joann Eisenhart

Maria Reitan discusses Women and Financial Security with Joann (Jo) Eisenhart, Ph.D., the senior vice president of human resources, facilities and philanthropy for Northwestern Mutual. Joann also shares with us some details from their Elements of Success Study, commissioned by Northwestern Mutual to discover how women define success and achievement in their lives.

Feb 24, 201532 min

Shopping Compulsion with Terrence Shulman

Discussion on shopping compulsion as Maria Reitan welcomesTerrence Shulman, theFounder/Director of The Shulman Center for Compulsive Theft,Spending and Hoarding in metro-Detroit.

Feb 17, 201531 min

Creating a Generosity Plan with Kathy LeMay

Creating a Generosity Plan as Maria Reitan speaks with Kathy LeMay, the founder, president, and CEO of Raising Change. Kathy discusses helps organizations raise capital to advance social change agendas and individuals create Generosity Plans to help change the world.

Feb 10, 201532 min

Margie Baldock and the Mother Lode Manifesto

Maria Reitan speaks withMargie Baldock, author of the Mother Lode Manifesto. Margie explains how the book is not just a book , but a call to action for women to take responsibility of their finances, their future, and their lives. Plus she discusses herbig goal creating one million new female millionaires.

Feb 03, 201534 min

Marketing Green to Female Homeowners

Marketing Green to female homeowners as Maria speaks with Cindy Ojczyk, the founder of More Than A Beautiful Home. Cindy tells us about Simply Green Design, where shesteers clients through the often-overwhelming process of understanding options for designing and decorating their homes.

Jan 27, 201535 min

Its Not Email Its Evidence: Sony E-mail Hacking Revisited

The Sony E-mail Hacking Illustrates That It Is A Whole New World When Thinking About E-mails. Maria Reitan speaks with Michelle Lee Flores, aLabor Attorney withthe law firm of Cozen O Conner based in Los Angeles. Michelle offers us somevery important things to remember when writing e-mails.

Jan 20, 201539 min

Carrot Coaching with Ann Kerr Romberg

Maria Reitan discusses Carrot Coaching with Ann Kerr Romberg, an Executive Coach - Equine-Guided Education Specialist and founder of Carrot Coach. She correlates matching up horses and personal coaching to show us how she came up with the concept of carrot coaching.

Jan 13, 201533 min

Exploring The Lives of Female Authors Over Age 60

Ms Burroway discusses her new book, A Story Larger Than My Own: Women Writers Look Back on Their Lives and Careers, exploring the lives of female authors over age 60 such as Margaret Atwood, Erica Jong and Jane Smiley.

Dec 30, 201435 min

Managing Stress, Finding Inner Peace, and Uncovering Happiness with Barb Schmidt

Maria welcomesauthor. businesswoman and spiritual teacherBarb Schmidt,about practical spirituality in a modern world by way of her new book titled The Practice: Simple Tools for Managing Stress, Finding Inner Peace, and Uncovering Happiness. Schmidt has worked with the Dalai Lama, Dr. Jane Goodal, Deepak Chopra, and Marianne Williamson and explains to Reitan how her incredible journey has allowed her to develop the insights she used to develop her three part guide to spirituality: The Practice....

Dec 23, 201429 min

How Baby Boomers are Changing the Way We Think

Maria speaks withChris Farrell, the Chief economics correspondent for American Public Medias daily radio program, Marketplace about his new book, Unretirement: How Baby Boomers are Changing the Way We Think About Work, Community, and the Good Life

Dec 16, 201432 min

Shelton Wilder: From Shark Tank to Stylist; Lessons from the Trenches

Maria speaks with Shelton Wilder, entrepreneur, designer, personal stylist and Shark Tank survivor. You may remember The Shemie a modern line of slips that was funded with a successful kickstarter campaign and went on to be the must-have undergarment by trendy young women. Her company Shelton Style helps women access, shop, style and get organized about their look.

Dec 09, 201430 min

Raising Healthy Kids in an Unhealthy World with David Altshuler

David Altshuler is the author of Raising Healthy Kids in an Unhealthy World. He explainsthe tools we need to equip ourselves to raise healthy kids and how do we make sure were keeping the lines of communications open with our kids so we can stay connected with them and therefore connected with their needs?

Nov 25, 201431 min

Holiday Shopping Outlook for Mom With Nicole Feliciano

Maria looks at the Holiday Shopping Outlook for Mom with Nicole Feliciano the CEO of Momtrends Media. Nicole is a former executive at Ralph Lauren that went on to launch the Momtrends blog in 2007.

Nov 18, 201433 min

Leslie Strong and The YOU Factor

Leslie Strongis alifecoach and authorofThe YOU Factor. Leslie tells us how the bookgives women who feel trapped in their business and personal lives some simple advice: Its not about them; its about you. If you put that idea into practice, Leslie says, you can live a life full of power, meaning, and joy.

Nov 04, 201426 min

Jennifer Granger on Why Most Modern Women Have Forgotten How To Be Feminine

Life Coach Jennifer Granger, author of Feminine Lost: Why Most Women Are Male, argues that modern women have forgotten how to be feminine. She explains why jobs and lives demand nonstop action and assertiveness, and as a result women’s feminine energy becomes overwhelmed, leaving them out of balance.

Oct 21, 201440 min

Top 5 Things MBA Schools Dont Teach You

Michael Houlihan and Bonnie Harvey, the FoundersofBarefoot Wines and co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brandare back to share theTop 5 Things MBA schools dont teach you.

Oct 14, 201438 min

Christy Whitman on The Art of Having it All

Christy Whitman is the AuthorofThe Art of Having it All: A Womans Guide to Unlimited Abundance, set to be released in early 2015. The best selling author gives her take on the ongoing debate about whether women can really have it all.

Oct 07, 201431 min

She Speaks Multigenerational Women Study

Aliza Freud, the Founder and CEO, She Speaks returns to speak aboutthe results of arecentMultigenerational Women Study, that looked at communication preferences, social media use, purchasing habits and tech use.

Sep 30, 201435 min

Socializing your Brand With Collective Bias

Socializing your Brand as Maria welcomes Lindsey Hodous ( the Sr. Business Development Coordinator) and Brad Lawless (the VP of social strategy) of Collective Bias. Collectiive bias is a publisher of high-quality, user-generated content that drives sales for brands and retailers.

Sep 23, 201432 min
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