Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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SupportingWomeninMedia as Maria speaks withJackMyersFounder of theWomeninMediaMentoringInitiative.The Women in Media Mentoring Initiative was founded byJack Myers with the mission of connecting female professionals inmedia, marketing and advertising at all levels of their careers.
Talking Women and Social Influence as Maria welcomes back Stacy DeBroff, theFounder and CEO of Mom Central Consulting. Stacey shares with us some new researchconducted around the Mom Market and influencer marketing, such as how prevalent social is with Moms and what are the top social platforms they engage in every day.
Talking Women-Inspired Design with the Founder and CEO of PixInk Design, Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.
Talking Women-Inspired Design with the Founder and CEO of PixInk Design, Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.
Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as weRecap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizerElizabeth Barton-Fongemie, theSVP, Director, Moms Initiatives forPME Enterprises. We also preview the upcoming Marketing to Women Conference.
Shaking Up Hollywoods Portrayal of Women Maria speaks withMadeline Di Nonno, executive director of the Geena Davis Institute on Gender in Media and its programming arm, See Jane. Close your eyes and imagine the following: Matriarch. Sex goddess. Mother. Crime victim. The images that flitted across your mind are the ones perpetuated by media. Women in film and television play these roles, but what messages are these images sending to our young people about who women are and what they can accompli...
Talking about MomsRising with Kristin Rowe-Finkbeiner, an award-winning author, frequent public speaker, the co-founder and the Executive Director/CEO of MomsRising.org. MomsRising stresses to be a place where moms and people who love them go to change our world!
Talking the Next Big Digital Thing with Robin Raskin, the President and Founder, Living in Digital Times. She discuses the evolution of digital interaction between parents and their children. They also discuss critical turning points for the tech industry.
Breaking the Glass Ceiling with Janet Hanson, the Founder of 85 Broads, about the organization she founded, the issues facing women today and what can be done to advance women throughout the ranks of corporate America.
Affluent Shoppers Buying More Online and On Mobile. Brands Get Ready! Maria discusses this recent claim with Tom O'Regan, President and CRO of digital media and content platform Martini Media Inc.
Women, Social Media and Politics with Joanne Bamberger, Founder and Blogger, PunditMom Publisher and editor-in-chief of The Broad Side. Joanne is the author of the Amazon bestselling book Mothers of Intention: How Women and Social Media are Revolutionizing Politics in America, the first book to examine the phenomenon of the rise of women in social media, how theyve used online tools for change and the uphill battle women still face in the world of politics and activism.
Talking about The Role of Wives as Breadwinners with Kristin Smith, Family Demographer from the Carsey Institute at the University of New Hampshire. She discusses reliance on female incomes, comeback in industries that employ more males as well as the findings of a recent study that concluded the rise in wives share of family earnings grew at a faster pace during the past four recessions than it did during the intervening non-recession years.
Talking Sports Marketing to Women with Leslie Prevish from Prevish Marketing. Learn Why sports sponsorships and partnerships are so powerful in reaching women.
Learn how women entrepreneurs can use the power of digital marketing, digital branding, digital products and digital communications to build a successful business with Pam Brossman – CEO of SheExperts.com and the author of Marketing for She Experts 8 Profitable Marketing Strategies for Women Entrepreneurs.
Talking Gender Intelligence: Blind Spots between Men and Women in Business with Barbara Annis, the Author of Work with Me, the 8 Blind Spots between Men and Women in Business
Talking about Tapping Into the Affluent Women Market with Adri Miller-Heckman, who focuses her consultancy on assisting financial advisors to market to affluent women.
Gender Purchase Motivators with Philippa Roberts, co-founder of Pretty Little Head a female-focused consultancy based in the UK. And author of Inside her Pretty Little Head.. She talks to Maria about women and the commercial opportunity they represent.
The Woman of Madison Avenue- Globalizing Ideal Beauty: Women, Advertising and Power of Marketing. Maria speaks with the author of Globalizing Ideal Beauty: Women, Advertising and the Power of Marketing and lecturer at the Fashion Institute of Technology, Denise Sutton PhD.
Missing the Boat on Bloggers? Wendy Goldman Scherer, Managing Partner of The Social Studies Group and Shelly Kramer, founder of V3 Integrated Marketing, tell us the details behind their joint study on brands working with agencies doing outreach with bloggers and how collectively they all might just be missing out on reaching a bigger mom audience.
Stephen Reilly from Vibrant Nation is back to discuss a recent Vibrant Nation survey about women after age 45, and what makes for fun traveling for this vibrant female demographic. From visiting and understanding culture and the history behind where they visit.
Talking Empowering Gen Z with Stacy Taubman, the Founder of Girls Dreaming Big. Girls Dreaming Big is a company offering an array of services to assist young women in building self-esteem, growing confidence, creating positive networks and delivering the building blocks upon which they can implement their dream.
The Role of Women as Doctor Mom; How Issues Around Women and Health Have Changed? Maria speaks with Elizabeth Battaglino-Cahill, RN Executive Director of HealthyWomen.com
Maria speaks with Lise Eliot, the Author of Pink Brain, Blue Brain and Associate Professor of Neuroscience at The Chicago Medical School of Rosalind Franklin University of Medicine and Science
Discussion of The State of the American Mom with independent marketing strategy consultant Michal Clements, the Founder and CEO of Insight to Action and the co-author of Tuning into Mom: Understanding Americas Most Powerful Consumer.
Laying out a RoadMap for Leadership with Selena Rezvani, the Co-President for Womens Roadmap and a recognized consultant, author, and speaker on women and leadership. Selena is also the author of PUSHBACK: How Smart Women AskAnd Stand UpFor What They Want and The Next Generation of Women Leaders.
Social Media Content Solutions for Business as Maria speaks with Tania Yuki is CEO and Founder of Shareablee. Tania discusses findings from a survey of female professionals, executives and entrepreneurs on the topic of leadership, plus she tells us her thoughts on what is holding women from advancing in their careers.
Learn about New Era Moms, a weekly web show about the REAL issues we face as working moms and mom entrepreneurs, with Valeska Jacques, Co-Founder of Rivvid. We also hear her recommendation on what companies should use as metrics of success on a platform like Rivvid, plus she discusses driving engagement and how the platform was conceived.
Marketing to Women Conference 2013 Preview as Maria is joined by Jacinta Devlin, the project manager for PME Enterprises the folks that put on the annual Marketing to Women conference or M2W, coming up April 16 in Chicago.
Women at Work: Is Yahoo setting a bad example? Cynthia Good, CEO and Founder, Little Pink Book, talks about the hotly debated CEO Marissa Mayer decision to squelch the telecommuting at Yahoo! What does Yahoo gain with this decision? What does it stand to lose? Plus, how does this announcement impact women in the workplace.
Discussing the new Single Boomer with Joan Rogliano, Founder of the Wildflower Group, which helps women overcome the challenges that accompany divorce and widowhood.
