Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.
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Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages 25-35 to determine how they interact with brands and what makes them recommend. Specifically they looked at three categories found at supermarkets. The result five golden rules for maximizing advocacy.
Increasing Workplace Diversity as Maria speaks with Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo. As companies are trying to crack the code on how to move women from middle management to upper management in larger numbers , Dr. Anand shows us what things do they need to understand to accomplish this more successfully.
Creating Mom-entum with Holly Pavlika, the President of MOMentumNation LLC. Holly gives us her thoughts on an Engage Mom post that quoted a study from the Social Studies Group and V3 Integrated Marketing. The study focused on how mom bloggers diversify their social channels to drive engagement.
Mary Van Note and Beth Perro-Jarvis, partners at Ginger Consulting in Minneapolis share with us the latest result of their What Women Want survey. This survey looked at the economy, shopping habits, Mothers Day, womens fixation on saving and paying down debt and other female-focused trends are all covered.
Reaching Hispanic Consumers as Maria speaks with Isidra Mencos, Editorial Director Americas and Spain for BabyCenter.com. Isidra talks about BabyCenters always insightful 21st Century Mom insights series this time, tackling the ever growing important Hispanic Woman segment.
Super Bowl Ads were they a Touchdown with Women? Dr. Andrew Rohm, marketing professor at the Loyola Marymount School of Business Administration explains the importance of ads reaching the female demographic given that they makeup 50 percent of the total audience, and how the Super Bowl generates more women viewers than the Oscars, Grammys and the Emmys combined.
Maria discusses Analyzing The Female Brain with Dr. Louann Brizendine, director of the Womens Mood and Hormone Clinic at the University of California San Francisco and the Author of The Female Brain. The book interrogates the differences in womens behaviors vs. mens behaviors — and the core cause, our hormonal makeup.
Connecting With Niche Female Audiences as Maria speaks with Carley Roney, the Co-founder and Editor in Chief of XO Group. We learn some of the best practices she has learned these days and from her work running The Knot Inc., a global media and technology company devoted to weddings, pregnancy and everything in between.
Women and the Political Process with Jennifer Lawless, the Associate Professor ?Department of Government from American University. They discuss the strength of female political leadership and the amount of focus on womens issues.
Destination Maternity; Marketing to Women Conference 2013 Preview as Maria welcomes Zanny Oltman, VP of Marketing and Marketing Partnerships at Destination Maternity and Liz Barton-Fongemie, SVP, Director of Moms Initiatives at PME Enterprises home of the marketing to women and marketing to mom conferences.
Tackling the Void of Women in Leadership Positions as Maria speaks with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women. Selling and how to overcome the issues that are present for Men as they attempt to sell to Women.
Talking Integrated Marketing as Maria speaks with Gretel Going, the co-founder of Channel V Media. Gretel leads their continual evolution and growth initiatives. When not lighting fires and experimenting with new tactics, Gretel oversees lead-generation, mobile, website, and content strategies for CVMs b2b and b2c clients.
Maria talks to the author of Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't), Alex Goldfayn. Alex is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech.
Women and Cross Demographics as Maria welcomes back Jody Turner, the Founder and Lead Consultant of CultureofFuture.com. Jody shares share some unique insights cross gender trends when it comes to marketing to women.
Discussion of Professional networking groups that support and develop women as Maria speaks with Marilyn Nabel, CEO of Watermark. Watermark connects exceptional women leaders with people and ideas that enhance their impact on the world.
Whats Keeping Women from Rising? Maria speaks with Joy Hazucha, Ph.D. With PDI Ninth House. Joy shares some research into how men and women communicate and that despite great progress, women still struggle to dominate the C-suite.
Global Trends on How the Digital Age is Changing as Maria speaks with the author of Whats Next, Richard Watson. Richard is a futures strategist who helps organizations to think ahead, with a particular focus on strategic foresight.
Maria speaks with the author of The End of Men, and The Rise of Women, (co-founder of DoubleX) Hanna Rosin. She explains how women are surpassing their male counterparts at work and home, leading to a rise of womens independence.
Talking about digital media and its effects on marketing to women as Maria speaks with Womens Media Pioneer and Marketing Communications Specialist Lolita Carrico, founder of MyGloss.com. Shes the original founder of ModernMom.com.
Launching Niche Projects on A Shoestring Budget as Maria speaks with Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients.
Launching Niche Projects on A Shoestring Budget as Maria speaks with Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients.
Kerry Patterson, co-founder of Vital Smarts and author of Change Anything: The New Science of Personal Success, shares how employees — women specifically — can move up the corporate ladder quicker through change techniques that he articulates in his book.
Discussing Brave New Moms with Guest Adam Kruse, Global Director, Starcom MediaVest. He discusses a new Global Study, subtitled Navigating Technology's Impact on Family Time (that was done in conjunction with Yahoo) which Finds Brands Can Leverage Technology to Capitalize on New Mom Movement.
Maria discusses Winning The Mature Market with Amy Beamer ,the COO from Varsity Branding, whose integrated approach to mature marketing comes from all angles from public relations and web design to research and advertising.
Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.
Maria welcomes Jim Gilmartin, the President of Coming of Age, Incorporated, a company which offers strategies for improving marketing and sales to baby boomers and older consumers.
Maria talks Power Blogging with LA-based Mommy Blogger Jessica Gottlieb, one of the top 50 Mom Bloggers according to Babble.com, dubbed by Nielsen as a Power Mom and named by Forbes as one of the 14 Influential women on Twitter.
Maria speaks with Sarah Jane Glynn, a policy analyst with the economic policy team at the Center for American Progress. She updates us on the landmark report The Shriver Report: A Womans Nation Changes Everything and more specifically the report on The New Breadwinners.
Maria speaks with Anika Rahman, president and CEO of the Ms. Foundation for Women, the leading national social justice foundation committed to building womens power to ignite change.
Maria discusses Leveraging Gender Differences in the Workplace with Caroline Turner, the Founder and CEO, Difference Works. Caroline is the author of Difference Works; Improving Retention, Productivity and Profitability through Inclusion.
