Super Bowl Ads A Touchdown with Women?
Feb 05, 2013•31 min
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Episode description
Super Bowl Ads were they a Touchdown with Women? Dr. Andrew Rohm, marketing professor at the Loyola Marymount School of Business Administration explains the importance of ads reaching the female demographic given that they makeup 50 percent of the total audience, and how the Super Bowl generates more women viewers than the Oscars, Grammys and the Emmys combined.
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