The Breakout Brand Strategy with Christine Barney
May 27, 2014•33 min
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Episode description
Talking with the author ofThe Breakout Brand Strategy: An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about arecently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections.
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Related articles across the web
Behavioral Brand Planning and Engagement
Affluent Shoppers Buying More Online and On Mobile. Brands Get Ready!
Social Listening for Brand Reputation Management
Iconic Brands
Women-Inspired Design: How Cultural Nuances Impact Brand Perceptions
rbb takes Breakout Brand strategy to SXSWi 2013
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