When you make your conversations with customers and colleagues about them, you grow loyalty and expand your leadership abilities. In today’s episode, Scott McKain explains why this is such a critical factor — and gives you specific tactics to make this concept work for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Scott McKain addresses the difference between being “distinctive” and becoming “iconic.” And, he reveals the starting point for separating yourself from the competition — whether it’s for an organization…or, even an individual hoping for professional success or promotions. Learn more about your ad choices. Visit megaphone.fm/adchoices
There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to a second season of NEW podcasts on distinction with Scott McKain! In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing. Learn more about your ad choices. Visit megaphone.fm/adchoices
In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity. Learn more about your ad choices. Visit megaphone.fm/adchoices
Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Scott McKain concludes his examination of the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the final two levels — client and advocate. What happens when the repeat customer becomes more engaged and exclusive with you? And, what does it take to grow a client into an advocate who will promote your business for you? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all s...
Scott McKain is examining the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the next two levels — first-time buyer and repeat customer. What happens when a prospect decides to make her first purchase? And, what does it take to keep them coming back for more? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…continuing today! Learn more about your ad choi...
In this series, Scott McKain examines the six levels of interaction that revolve around the intensity of the relationships you have with customers. Today, it’s the first two levels — suspect and prospect. You’ll discover how those who may not have the need or ability to buy move up into a prospect with whom you can do business. Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…starting today! Learn more ab...
In this episode, Scott McKain answers one of the questions he’s asked most: How can I improve my speaking skills. With research published by Harvard, combined with his own wealth of experience, here are tips to help you attain the speaking skills you desire. Learn more about your ad choices. Visit megaphone.fm/adchoices
As the Corporate Educator in Residence at High Point University, Scott McKain has just spent a couple of days on campus at one of the nation’s most innovative institutions of higher learning. In this episode, he reveals one of the first steps that his friend, Dr. Nido Qubein, President of HPU, took to dramatically change the fortunes of the school — and how you can apply the same approach to your business or career. Learn more about your ad choices. Visit megaphone.fm/adchoices...
So many are talking about the importance of the “hustle” on social media, Inc. Magazine asks if we’ve devolved it into “hustle porn.” There’s no doubt we need to make an effort to attain success — but, is there a problem with all the 10Xing and the “hustle”? In today’s episode, Scott McKain shares what really matters as we seek to create distinction. Learn more about your ad choices. Visit megaphone.fm/adchoices
When you make your conversations with customers and colleagues about them, you grow loyalty and expand your leadership abilities. In today’s episode, Scott McKain explains why this is such a critical factor — and gives you specific tactics to make this concept work for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Scott McKain addresses the difference between being “distinctive” and becoming “iconic.” And, he reveals the starting point for separating yourself from the competition — whether it’s for an organization…or, even an individual hoping for professional success or promotions. Learn more about your ad choices. Visit megaphone.fm/adchoices
There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it. Learn more about your ad choices. Visit megaphone.fm/adchoices
In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing. Based on a LinkedIn post by Suchitra Mishra, ( https://www.linkedin.com/pulse/20140716071001-16121309-five-management-or-leadership-styles-that-should-be-banned-from-the-work-place/ ) Scott reveals the five specific behaviors — and discusses why you need to get rid of these approaches to achieve success...
As Scott McKain was flying to a speech near Portland, Oregon today, he revisited an important lesson: no matter the size of your organization, it’s your people who deliver the customer experience. The important question becomes — especially for smaller organizations or entrepreneurs — how are you training and monitoring your team’s performance to ensure that they deliver as you desire? That’s the topic of today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices...
According to Shaun Belding, writing on Entrepeneur.com , companies are losing $75 BILLION a year because of inferior customer service. On today’s PROJECT DISTINCT, Scott McKain will reveal the three aspects you need to fix — which is, in fact, three great places to start, as well — if you want to deliver the “Ultimate Customer Experience.®” Learn more about your ad choices. Visit megaphone.fm/adchoices...
We all desire higher levels of engagement with our customers and employees. Did you know there are three specific qualities that are required in order to make that happen? On today’s PROJECT DISTINCT, Scott McKain outlines for us these three qualities — and gives us the critical reasons why they are vital to our professional and organizational success. Learn more about your ad choices. Visit megaphone.fm/adchoices
In any organization, EVERYONE is responsible for the customer experience. However, the latest evidence clearly shows that it is of such great importance that the CEO — even the Board of Directors — must consider it as “job #1.” On today’s PROJECT DISTINCT, Scott McKain provides the evidence and reasoning behind why delivering an “Ultimate Customer Experience ®” is the single most important thing any business does, regardless of its size or number of employees. Learn more about your ad choices. V...
With more ways than ever to connect with customers, we now have more ways to miscommunicate with them, as well! On today’s PROJECT DISTINCT, Scott McKain takes a look at the most impactful — and memorable — form of distinctive business communication: narrative. Here’s why the stories you tell are more memorable than the statements you share — Learn more about your ad choices. Visit megaphone.fm/adchoices
On a special episode of PROJECT DISTINCT, our guest host — author and marketing consultant, John Jantsch — will talk about entrepreneurial success. John’s forthcoming book, “The Self-Reliant Entrepreneur” is a guide for creating a deeper relationship with the entrepreneurial journey. Today’s episode is a deep and insightful look at an important topic — one that is a “must listen!” Learn more about your ad choices. Visit megaphone.fm/adchoices...
We all say we want happy customers — but, are we willing to make the effort to ensure we create happy employees who can deliver the type of customer experience that will help us achieve that goal? On today’s PROJECT DISTINCT, Scott McKain will review specific points that will help us create a culture of happy employees. Learn more about your ad choices. Visit megaphone.fm/adchoices
There’s so much talk about Artificial Intelligence and how it’s going to revolutionize everything from driving our cars to the experiences we have as customers. Yet, Scott McKain asks in today’s PROJECT DISTINCT, will it REALLY have a disruptive impact? Or, do we need to tap the brakes just a bit on what we think is the future of CX and AI? You’ll find out on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices...
No one wants their business to be disrupted — yet, we see it happening around us almost every day. How do you make certain that YOU are staying connected to customers in a way that makes disruption unlikely? On today’s PROJECT DISTINCT, Scott McKain analyzes why disruption happens — and why distinction is the vaccine that prevents it from occurring to you. Learn more about your ad choices. Visit megaphone.fm/adchoices
We’d all like our customers to be joyful about doing business with us! But, what’s the difference between customer “joy” and customer “happiness”? And, how do we help our customers to be so joyful about our customer experience that they want to spend more, more often with us — and recommend us to their colleagues and friends? On today’s PROJECT DISTINCT — a day after Apple introduced the new iPhones — Scott McKain relates his unique experience with Josh at the Apple Store as an example of creati...
When we read constant complaints about the preferential treatment and privilege that some receive — and how opposed to it that the general public seems to be — it begs an important question: Should some customers get preferential treatment over others? On today’s PROJECT DISTINCT, you’ll learn where Scott McKain stands on the issue, and why you should be teaching your team to treat customers wonderfully…but differently. Learn more about your ad choices. Visit megaphone.fm/adchoices...
Scott McKain’s blog post this week about challenges — and how we prepare and respond to them, both personally and professionally — received such terrific feedback that he decided to make it into today’s PROJECT DISTINCT podcast. Get ready for a thought provoking and inspiring few minutes that may help you with the challenges that CAN happen to us. Learn more about your ad choices. Visit megaphone.fm/adchoices
